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There are xx businesses in the Media Buying Agencies industry in the US, which is expected to decline at xx% over the next five years. Media buying agencies purchase advertising time and space from media providers and resell it to advertisers. They can also be involved in planning individual campaigns and monitoring the results of advertising placements against agreed metrics, including target audience reach. Large advertisers may bypass this industry by using in-house media buying teams and dealing directly with media representatives.
Curious about what drives these trends? IBISWorld's Media Buying Agencies in the US industry coverage has got you covered.
Total value (#) and annual change from 2012 – 2030.
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| Industry | Sector | Last 5-yr CAGR | Forecast 5-year CAGR | Revenue |
|---|---|---|---|---|
| Direct Mail Advertising in the US |
|
XX% | XX% | $XX |
| Advertising Agencies in the US |
|
XX% | XX% | $XX |
| Media Representative Firms in the US |
|
XX% | XX% | $XX |
| Billboard & Outdoor Advertising in the US |
|
XX% | XX% | $XX |
| Global Advertising Agencies |
|
XX% | XX% | $XX |
| Media Buying Agencies in Australia |
|
XX% | XX% | $XX |
| Advertising and Market Research Services in New Zealand |
|
XX% | XX% | $XX |
When the stakes are high, you need intelligence that cuts through the noise—wherever you work.
There is 606 Media Buying Agencies in the US businesses as of 2026, an decrease of -1.3% from 2025.
The number of Media Buying Agencies in the US businesses has declined -2.5% per year on average over the five years between 2021 and 2026.
See our full analysis of the Media Buying Agencies in the US to understand if the mumber of bussinesses is expected to grow or decline over the next five years.
The Media Buying Agencies in the US has moderate market share concentration and the largest business is Omnicom Group Inc..