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There are xx businesses in the Market Research industry in the US, which is expected to grow at xx% over the next five years. Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.
Curious about what drives these trends? IBISWorld's Market Research in the US industry coverage has got you covered.
Total value (#) and annual change from 2012 – 2030.
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There is 46,569 Market Research in the US businesses as of 2026, an increase of 1.6% from 2025.
The number of Market Research in the US businesses has grown 2.1% per year on average over the five years between 2021 and 2026.
See our full analysis of the Market Research in the US to understand if the mumber of bussinesses is expected to grow or decline over the next five years.
The Market Research in the US has low market share concentration and the largest business is Iqvia Holdings Inc..