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The market size of the Media Buying Agencies industry in the US is $xx.xx, which is expected to grow at xx% over the next five years. Media buying agencies purchase advertising time and space from media providers and resell it to advertisers. They can also be involved in planning individual campaigns and monitoring the results of advertising placements against agreed metrics, including target audience reach. Large advertisers may bypass this industry by using in-house media buying teams and dealing directly with media representatives.
Curious about what drives these trends? IBISWorld's Media Buying Agencies in the US industry coverage has got you covered.
Total value ($) and annual change from 2012 – 2030.
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| Industry | Sector | Last 5-yr CAGR | Forecast 5-year CAGR | Revenue |
|---|---|---|---|---|
| Direct Mail Advertising in the US |
|
XX% | XX% | $XX |
| Advertising Agencies in the US |
|
XX% | XX% | $XX |
| Media Representative Firms in the US |
|
XX% | XX% | $XX |
| Billboard & Outdoor Advertising in the US |
|
XX% | XX% | $XX |
| Global Advertising Agencies |
|
XX% | XX% | $XX |
| Media Buying Agencies in Australia |
|
XX% | XX% | $XX |
| Advertising and Market Research Services in New Zealand |
|
XX% | XX% | $XX |
When the stakes are high, you need intelligence that cuts through the noise—wherever you work.
The market size of the Media Buying Agencies in the US is $14.4bn in 2026.
The market size of the Media Buying Agencies in the US increased 1.9% in 2026.
The market size of the Media Buying Agencies in the US has grown at a 1.7% CAGR between 2021 and 2026.
See our full analysis of the Media Buying Agencies in the US to understand if the industry market size is expected to grow or decline over the next five years.