United Kingdom
UK SIC M73.200|Statistics

Market Research & Public Opinion Polling in the UK - Employment (2021-2031)

There are xx employees in the Market Research & Public Opinion Polling industry in the UK, which is expected to grow at xx% over the next five years. Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to better tailor their products, services and marketing. The industry also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other businesses and organisations.

Unlock the most recent data

Curious about what drives these trends? IBISWorld's Market Research & Public Opinion Polling in the UK industry coverage has got you covered.

Employment

Total value (#) and annual change from 2012 – 2030.

Revenue

$XX
2021-2026 XX%
2026-2031 XX%

Employees

XX
2021-2026 XX%
2026-2031 XX%

Businesses

XX
2021-2026 XX%
2026-2031 XX%

Profit

$XX
2021-2026 XX%

Profit Margin

XX%
2021-2026 XX%

Access this data your way

The Market Research & Public Opinion Polling in the UK Industry Report is available in multiple formats to fit seamlessly into your workflow.

IBISWorld Industry Report platform

IBISWorld Platform

Answer any industry question in minutes with our entire database at your fingertips.

Screen of code example for the IBISWorld api

API Data Delivery

Feed trusted, human-driven industry intelligence straight into your platform.

IBISWorld Data integration with a Client user interface

Integrations

Streamline your workflow with IBISWorld’s intelligence built into your toolkit.

Industries related to this market

Explore industries with similar markets, supply chains, and economic drivers to gain broader context and insights.

Your industry answers engine

When the stakes are high, you need intelligence that cuts through the noise—wherever you work.

10,000,000+ Data points

100% Industry analyst verified

50,000 + Industry titles

Frequently Asked Questions

How many people are employed in the Market Research & Public Opinion Polling in the UK in 2026?

There is 40,967 people employed in the Market Research & Public Opinion Polling in the UK as of 2026.

What is employment growth in the Market Research & Public Opinion Polling in the UK in 2026?

The number of people employed in the Market Research & Public Opinion Polling in the UK grew 0.1% on average over the five years between 2021 and 2026.

Is employment in the Market Research & Public Opinion Polling in the UK expected to grow or decline over the next 5 years?

See our full analysis of the Market Research & Public Opinion Polling in the UK to understand if the industry employment is expected to grow or decline over the next five years.

How many people does the average business in the Market Research & Public Opinion Polling in the UK employ?

The average Market Research & Public Opinion Polling in the UK business is 14.3 employees.

Are businesses in the Market Research & Public Opinion Polling in the UK adding employees?

The average business in the Market Research & Public Opinion Polling in the UK now employs more workers than it did five years ago.

How productive are employees in the Market Research & Public Opinion Polling in the UK?

The revenue per employee for the average business in the Market Research & Public Opinion Polling in the UK has increased in the last five years.

Cut through the noise with intelligence you can trust

/img/content/home/cta-image-1.webp
/img/content/home/cta-image-2.webp
/img/content/home/cta-image-3.webp
/img/content/home/cta-image-4.webp
/img/content/home/cta-image-5.webp
Atlas Product Details