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Online Car Classifieds in Australia Industry Data and Analysis
Revenue for the Online Car Classifieds industry has been volatile over the past few years. Still, it has grown overall, driven by increasing consumer reliance on digital platforms, the shift from print listings to online services and growing technology adoption by car sellers. The escalation in motor vehicle ownership and improved access to financing have also supported demand for classifieds, as more Australians purchase and trade vehicles. Revenue is expected to climb at an annualised 5.7% through 2024-25, reaching $570.1 million, with an 8.8% surge in 2024-25. This growth is supported by strong car sales, platform consolidation and rising demand for premium services, reflecting the shift towards digital solutions and maturing market dynamics.
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What's included in this industry analysis
IBISWorld's research coverage on the Online Car Classifieds industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released February 2025.
About this industry
What's this industry report about?
The Online Car Classifieds industry in Australia operates under the ANZSIC industry code OD4085. The online car classifieds industry facilitates the buying, selling and trading of vehicles through digital platforms, providing consumers and businesses with access to listings for passenger cars, trucks and sports utility vehicles. In addition to vehicle listings, many platforms offer ancillary services including car trade-ins, financing and selling tools. The industry connects buyers and sellers directly, streamlining the vehicle purchasing process while providing various online tools and services to enhance the customer experience. Related terms covered in the Online Car Classifieds industry in Australia include web traffic, display advertising and federal chamber of automotive industries.
What's included in this industry?
Products and services covered in Online Car Classifieds industry in Australia include Premium listings, Standard listings and Display advertising.
What companies are included in this industry?
Companies covered in the Online Car Classifieds industry in Australia include carsales.com, Gumtree AU and Nine Entertainment Co.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Car Classifieds industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Car Classifieds industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Car Classifieds industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Car Classifieds industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Car Classifieds industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Car Classifieds industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Car Classifieds industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Car Classifieds industry in Australia.
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Frequently Asked Questions
What is the market size of the Online Car Classifieds industry in Australia in 2026?
The market size of the Online Car Classifieds industry in Australia is $570.1m in 2026.
How many businesses are there in the Online Car Classifieds industry in Australia in 2025?
There are 33 businesses in the Online Car Classifieds industry in Australia, which has grown at a CAGR of 4.9 % between 2020 and 2025.
How may import tariffs affect the Online Car Classifieds industry in Australia?
The Online Car Classifieds industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Car Classifieds industry in Australia?
The Online Car Classifieds industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Car Classifieds industry in Australia grown or declined over the past 5 years?
The market size of the Online Car Classifieds industry in Australia has been growing at a CAGR of 5.7 % between 2020 and 2025.
What is the forecast growth of the Online Car Classifieds industry in Australia over the next 5 years?
Over the next five years, the Online Car Classifieds industry in Australia is expected to grow.
What are the biggest companies in the Online Car Classifieds industry in Australia?
The biggest companies operating in the Online Car Classifieds industry in Australia are carsales.com, Gumtree AU and Nine Entertainment Co
What does the Online Car Classifieds industry in Australia include?
Premium listings and Standard listings are part of the Online Car Classifieds industry in Australia.
Which companies have the highest market share in the Online Car Classifieds industry in Australia?
The company holding the most market share in the Online Car Classifieds industry in Australia is carsales.com.
How competitive is the Online Car Classifieds industry in Australia?
The level of competition is high and increasing in the Online Car Classifieds industry in Australia.
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