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As per capita beer consumption declines, consumers are opting for premium-priced craft beers, valuing quality over quantity. This has resulted in craft beer’s share of the overall beer market rising significantly from 16.7% in 2019-20 to 20.3% by 2024-25. This shift has prompted major brewers Asahi and Lion to shift their focus to craft beer production to leverage higher profit margins. These major brewers focusing heavily on craft beer has increased overall revenue, promoted market share concentration and pressured smaller independent brewers. Rising operational costs, particularly for raw materials and excise taxes, have squeezed profit margins, with many brewers struggling to pass on these costs to consumers. Consequently, some smaller breweries have undergone closures or restructuring. Despite craft beer's growing popularity, declining per-capita beer consumption presents a challenge, with craft brewers needing to adapt by diversifying product offerings and enhancing marketing strategies to remain competitive. Industrywide revenue has been climbing at an annualised 3.4% over the past five years and is expected to total $5.8 billion in 2024-25, when revenue will fall by 0.1%.
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IBISWorld's research coverage on the Craft Beer Production industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released January 2025.
The Craft Beer Production industry in Australia operates under the ANZSIC industry code OD5071. Craft brewers produce craft beer. The industry includes independent brewers and large multinational companies that brew craft beer. Contract brewers are not included in the industry. Related terms covered in the Craft Beer Production industry in Australia include microbrewery, distributors, pale ale and india pale ale (ipa).
Products and services covered in Craft Beer Production industry in Australia include Ales, Lagers and Stouts and porters.
Companies covered in the Craft Beer Production industry in Australia include Lion, Asahi Holdings and Good Drinks Australia.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Craft Beer Production industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Craft Beer Production industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Craft Beer Production industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Craft Beer Production industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Craft Beer Production industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Craft Beer Production industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Craft Beer Production industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Craft Beer Production industry in Australia.
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The market size of the Craft Beer Production industry in Australia is $1.8bn in 2026.
There are 743 businesses in the Craft Beer Production industry in Australia, which has grown at a CAGR of 8.0 % between 2020 and 2025.
The Craft Beer Production industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
The Craft Beer Production industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
The market size of the Craft Beer Production industry in Australia has been growing at a CAGR of 5.6 % between 2020 and 2025.
Over the next five years, the Craft Beer Production industry in Australia is expected to grow.
The biggest companies operating in the Craft Beer Production industry in Australia are Lion, Asahi Holdings and Good Drinks Australia
Ale and Lagers are part of the Craft Beer Production industry in Australia.
The company holding the most market share in the Craft Beer Production industry in Australia is Lion.
The level of competition is high and steady in the Craft Beer Production industry in Australia.