$13.0bn
$XX.Xbn
298k
263k
$X.Xbn
The Photography industry, which includes portrait, commercial and still photography services, has slightly fallen throughout 2024 amid contentious economic conditions and competition from smartphone cameras. The industry has responded to shifting consumer preferences by increasing the number of nonemployer professionals who can offer industry services at a lower rate than large, established companies. Growth in per capita disposable income and total advertising expenditure have partially offset declines in the photography industry. However, the COVID-19 pandemic precipitated a massive decline in revenue in 2020 as photographers and their subjects were often prohibited from gathering together. Consequently, the industry has yet to achieve pre-pandemic levels of income. Payment is anticipated to fall at a CAGR of 0.8% to $13.7 billion throughout 2024, including a 0.4% decrease in 2024 alone.
Industry revenue has declined at a CAGR of 1.8 % over the past five years, to reach an estimated $13.0bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Shutterfly Inc. | 1,106.4 | 81.3 | 7.3 | |
Alamy Ltd. | 13.1 | 2.6 | 20.1 |
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Industry revenue is measured across several distinct product and services lines, including Portrait services, Wedding photography and Commercial or industrial photography services. Portrait services is the largest segment of the Photography in the US.
Portrait photography forces remain the core of demand, but smartphone pictures hit family photos hard
The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, TV and video production; refer to IBISWorld reports 51211a and 51211b for more information.
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NAICS 54192 - Photography in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The quantity of amateur and professional photographers has increased since the quick development, improvement, and rising affordability of digital photography technology.
Learn about an industry's products and services, markets and trends in international trade.
Photography services vary. Individual or group pictures, school portraits, business or industrial photography, and photography for special occasions, are all focuses of the p...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The majority of these services are purchased by customers, so photography studios are typically situated in densely populated locations.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Low entry barriers make it possible for industry competitors to compete based on pricing, delivery speed, product variety, service quality, and location.
Learn about the performance of the top companies in the industry.
Only one company, Shutterfly, has been able to stand out slightly from the various small business photographers. It's a public corporation with its main office in California,...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Now that people are back outside and eager to be social again after the pandemic, this industry that is based on large special events will benefit.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Digital single-lens reflex (SLR) cameras have gained popularity among photographers. They tend to age quickly, so updating your camera is a necessary expense.
Including values and annual change:
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Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Photography in the US industry in United States is $13.0bn in 2024.
There are 263k businesses in the Photography in the US industry in United States, which has grown at a CAGR of 3.5 % between 2019 and 2024.
The market size of the Photography in the US industry in United States has been declining at a CAGR of 1.8 % between 2019 and 2024.
Over the next five years, the Photography in the US industry in United States is expected to grow.
The biggest companies operating in the Photography market in United States are Shutterfly Inc. and Alamy Ltd.
Individual or group portrait photography and School portrait services are part of the Photography in the US industry.
The company holding the most market share in United States is Shutterfly Inc..
The level of competition is high and increasing in the Photography in the US industry in United States.