$36.9bn
$X.Xbn
21,864
6,572
$X.Xbn
The Media Representative Firms industry consists of companies that primarily sell media time for media owners. A shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, expediting revenue growth. Industry enterprises have increasingly provided representation for online media sites, although many digital media companies opt to sell their advertising space internally and bypass the need for industry services. While online advertisements tend to be less valuable than advertisements on traditional media due to reduced commissions and revenue, demand from this market has grown exponentially. As digital advertising has grown in popularity, the pandemic led to a simultaneous sharp contraction in print advertising expenditure. Media representative firms' revenue has been increasing at an annualized 2.6% over the past five years and is expected to reach $36.9 billion in 2024, despite a dip of 0.9% in 2024 as profit reaches 13.9%.
Industry revenue has grown at a CAGR of 2.6 % over the past five years, to reach an estimated $36.9bn in 2024.
Market size is projected to decline over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Cox Enterprises, Inc. | 426.4 | 34.0 | 8.0 | |
Iheartmedia, Inc. | 169.2 | 7.0 | 4.1 |
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Industry revenue is measured across several distinct product and services lines, including Advertising space in magazines, Advertising space in newspapers and Advertising time on television. Advertising space in magazines is the largest segment of the Media Representative Firms in the US.
AM/FM radio advertising remains durable despite unfavorable demographic changes
Industry firms are independent representatives that sell media time or space for owners of media entities. Operators in this industry are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.
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NAICS 54184 - Media Representative Firms in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Digital advertising continues to outpace traditional media. Print and other traditional media are losing steam as companies shift their ad budgets to online platforms. This d...
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The decline in traditional advertising channels, such as radio and print, has led to growth in digital advertising efforts. Digital media advertising is the fastest-growing s...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The distribution of establishments in the Media Representative Firms industry generally follows the dispersion of the general population. States like California and Florida f...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The media representative industry is highly fragmented, with most enterprises being small or non-employers. Over 80% of firms have no employees, while more than 65% of employ...
Learn about the performance of the top companies in the industry.
In August, 2021, Cox Enterprises announced that it had purchased agricultural tech company BrightFarms. Cox Enterprises had previously invested in the company in 2020, and th...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Print advertising expenditure has been on a consistent downward spiral. This has been offset by the emergence of digital advertising, which has enabled total advertising expe...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Digital adoption slashes costs for media firms. Automated ad buying and remote work are making operations more efficient and cheaper, cutting down on unnecessary expenses.
Including values and annual change:
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Key data sources in the US include:
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The market size of the Media Representative Firms in the US industry in United States is $36.9bn in 2024.
There are 6,572 businesses in the Media Representative Firms in the US industry in United States, which has declined at a CAGR of 1.7 % between 2019 and 2024.
The market size of the Media Representative Firms in the US industry in United States has been growing at a CAGR of 2.6 % between 2019 and 2024.
Over the next five years, the Media Representative Firms in the US industry in United States is expected to decline.
The biggest companies operating in the Media Representative Firms market in United States are Cox Enterprises, Inc. and Iheartmedia, Inc.
Selling digital media advertising and Selling magazine advertising are part of the Media Representative Firms in the US industry.
The company holding the most market share in United States is Cox Enterprises, Inc..
The level of competition is high and increasing in the Media Representative Firms in the US industry in United States.