$16.9bn
$XX.Xbn
178k
135k
$X.Xbn
Graphic designers have benefited from favorable economic conditions, which boosted downstream consumer spending, inducing businesses to invest in advertising activities to capitalize on growing consumer demand. Still, inflation, volatility and ongoing COVID-19 are decelerating revenue growth. Nonetheless, industry-wide revenue increased at an estimated CAGR of 2.8% to $16.6 billion over the past five years, including a 1.2% increase in 2023.Economic growth encourages new businesses to enter the market. In turn, these start-up companies are willing to invest generously in graphic design services to build corporate identity and capture more consumers dollars, boosting demand for corporate design services. Similarly, incumbent businesses vigorously increase their advertising budgets to compete with new market entrants. These trends have collectively raised growth in advertising spending. Still, some downstream companies endured a decline in demand during COVID-19 in 2020, rising demand for digital advertising. Profit has grown in line with rising demand and increasing productivity as a result of technological advances.Spending on advertising will increase as businesses engage more heavily in marketing and advertising activities to stimulate consumer demand in response to the continued economic recovery. Similarly, demand from movie and video producers will continue to rebound, bolstering demand for services. Industry revenue is forecast to increase at a CAGR of 2.0% to $18.3 billion over the next five years.
Industry revenue has grown at a CAGR of 1.8 % over the past five years, to reach an estimated $16.9bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Dick Blick Holdings Inc. | 337.5 | 14.5 | 4.3 | |
Publicis Groupe SA | 50.3 | 2.2 | 4.3 | |
Vivendi | 36.3 | 1.6 | 4.3 |
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Industry revenue is measured across several distinct product and services lines, including Advertising and corporate branding, Online design and development and Print media design. Advertising and corporate branding is the largest segment of the Graphic Designers in the US.
Regional and local customers demand service from smaller design companies and freelancers
Companies in this industry plan, design and manage the production of visual communication to convey specific messages and clarify complex information or visual project identities. These services include creating printed materials, point-of-sale displays, packaging and corporate identification.
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NAICS 54143 - Graphic Designers in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Spending on digital advertising is increasing. Digital media, especially motion and interactive design, has accounted for an expanding revenue share.
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The industry relies on outsourcing graphic design work by advertisers, manufacturers and other markets. In-house design departments at downstream companies represent the prim...
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Dick Blick Holdings is a private company with an estimated 2,000 employees. It displays strong market share, but lower profit and revenue growth than some of its peers.
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The Copyright Act prevents the unauthorized copying of an author's work. If the designer permits a copy of their work, the copyright gives the designer the right to negotiate...
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Increased competition results in lower profits. Larger agencies will have improved profitability through complementary service offerings and continual introductions of new so...
Including values and annual change:
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Key data sources in the US include:
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The market size of the Graphic Designers in the US industry in United States is $16.9bn in 2024.
There are 135k businesses in the Graphic Designers in the US industry in United States, which has grown at a CAGR of 1.0 % between 2019 and 2024.
The market size of the Graphic Designers in the US industry in United States has been growing at a CAGR of 1.8 % between 2019 and 2024.
Over the next five years, the Graphic Designers in the US industry in United States is expected to grow.
The biggest companies operating in the Graphic Designers market in United States are Dick Blick Holdings Inc., Publicis Groupe SA and Vivendi
Visual communication design services and Corporate identification (i.e. logo) design services are part of the Graphic Designers in the US industry.
The company holding the most market share in United States is Dick Blick Holdings Inc..
The level of competition is high and increasing in the Graphic Designers in the US industry in United States.