$12.0bn
$XXX.Xm
53,914
8,335
$X.Xbn
Durable baby goods retailers have faced significant volatility over recent years. When consumers feel optimistic about the future of the economy, they are more likely to plan for a family, boosting demand for baby goods retailers. Although rising disposable income and improving economic conditions often encourage demand for baby goods, the number of births in the United States has been consistently declining, weakening demand for the industry. These trends have contributed to revenue increasing at an estimated 1.1% to $11.4 billion over the past five years, including a 0.8% drop in 2024 alone.
Industry revenue has grown at a CAGR of 1.1 % over the past five years, to reach an estimated $12.0bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Williams-Sonoma, Inc. | 290.7 | 45.5 | 15.6 |
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Industry revenue is measured across several distinct product and services lines, including Baby furniture excluding cribs, Cribs and Strollers. Baby furniture excluding cribs is the largest segment of the Durable Baby Goods Stores in the US.
Most parents have to purchase furniture and cribs
The industry comprises stores that retail durable goods for babies and toddlers up to 4 years old. Examples of primary products this industry sells include cribs, strollers, dressers, changing tables, car seats and other similar items. Though operators may sell some toys and clothes, retailers that primarily sell toys or clothes are captured in the Hobby and Toy Stores (IBISWorld report 45112) and Children’s and Infants’ Clothing Stores (44813) industries, respectively.
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NAICS 44211 - Durable Baby Goods Stores in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Changes in consumer behavior lower demand for retailers. Many consumers are opting to have fewer or no children, shrinking the pool of potential customers for baby goods stor...
Learn about an industry's products and services, markets and trends in international trade.
New parents have to invest heavily in new baby products. The most common purchases include furniture and carriers, as parents aim to ensure the safety of their children.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Retailers base operations near highly populated areas. By remaining close to major cities, retailers can access a broader customer pool and drive higher revenue.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Online only retailers threaten demand for brick-and-mortar stores. The pandemic further pushed consumers toward online shopping preferences, harming traditional retailers’ re...
Learn about the performance of the top companies in the industry.
The industry is highly fragmented, preventing a single company from capturing significant market share. Since Babies “R” Us left the industry, smaller retailers have aimed to...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The falling number of births will threaten retailers in the long run. Fewer babies will naturally cause demand for baby goods to weaken, harming demand for retailers.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Adopting automated solutions enables retailers to lower wage expenditure. By implementing solutions like point-of-sale and inventory systems, workers can become more efficien...
Including values and annual change:
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Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Durable Baby Goods Stores in the US industry in United States is $12.0bn in 2024.
There are 8,335 businesses in the Durable Baby Goods Stores in the US industry in United States, which has grown at a CAGR of 5.1 % between 2019 and 2024.
The market size of the Durable Baby Goods Stores in the US industry in United States has been growing at a CAGR of 1.1 % between 2019 and 2024.
Over the next five years, the Durable Baby Goods Stores in the US industry in United States is expected to grow.
The biggest company operating in the Durable Baby Goods Stores market in United States is Williams-Sonoma, Inc.
Baby furniture and Cribs are part of the Durable Baby Goods Stores in the US industry.
The company holding the most market share in United States is Williams-Sonoma, Inc..
The level of competition is high and increasing in the Durable Baby Goods Stores in the US industry in United States.