$10.3bn
$XXX.Xm
32,024
1,567
$X.Xbn
Direct Mail Advertisers commonly provide a less expensive alternative to traditional advertising outlets, such as TV, radio and magazines, by delivering customized marketing materials and coupons straight to consumers' doorsteps via post. Even so, increasing competition from digital advertising threatens the industry. Recent declines in advertising expenditure caused by the 2020 pandemic darkened the industry's prospects. These economic woes have exacerbated an ongoing decline in print advertising that has plagued the industry. These factors caused revenue to fall at a CAGR of 2.7% to $10.3 billion over the past five years, dropping 5.4% in 2024 alone as profit slides to 6.7%.
Industry revenue has declined at a CAGR of 2.7 % over the past five years, to reach an estimated $10.3bn in 2024.
Market size is projected to decline over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Valassis Communications Inc. | 861.5 | 66.9 | 7.8 | |
Dentsu Group Inc. | 375.4 | 21.8 | 5.8 | |
Publicis Groupe SA | 231.7 | 13.4 | 5.8 |
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Industry revenue is measured across several distinct product and services lines, including Full direct mail services, Lettershop services and Printing and fulfillment services. Full direct mail services is the largest segment of the Direct Mail Advertising in the US.
Full direct mail services are popular during booming economies
Direct mail advertisers distribute advertising materials (e.g., coupons, flyers and samples) or specialty items (e.g., key chains, magnets and pens with custom-printed messages) by mail or other direct distribution methods. Direct mail advertisers may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.
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NAICS 54186 - Direct Mail Advertising in the US
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Including values and annual change:
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Key data sources in the US include:
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The market size of the Direct Mail Advertising in the US industry in United States is $10.3bn in 2024.
There are 1,567 businesses in the Direct Mail Advertising in the US industry in United States, which has declined at a CAGR of 4.6 % between 2019 and 2024.
The market size of the Direct Mail Advertising in the US industry in United States has been declining at a CAGR of 2.7 % between 2019 and 2024.
Over the next five years, the Direct Mail Advertising in the US industry in United States is expected to decline.
The biggest companies operating in the Direct Mail Advertising market in United States are Valassis Communications Inc., Dentsu Group Inc. and Publicis Groupe SA
Advertising material preparation services for mailing or direct distribution and Direct mail advertising services are part of the Direct Mail Advertising in the US industry.
The company holding the most market share in United States is Valassis Communications Inc..
The level of competition is high and increasing in the Direct Mail Advertising in the US industry in United States.