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Dental Insurance in the US - Market Research Report (2014-2029)

Demetrios Berdousis Demetrios Berdousis New York, United States Last Updated: September 2024 NAICS OD4760

Revenue

$107.1bn

2024

$107.1bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

65,738

Businesses

228

Wages

$X.Xbn

Dental Insurance in the US industry analysis

Dental insurance providers have experienced revenue growth over the past five years. The often complex and expensive nature of dental insurance has limited the number of individuals purchasing dental insurance plans because of falling consumer sentiment spurred by the outbreak of the pandemic and inflationary pressures. However, dental insurance providers have encountered growth over the current period due to a rise in disposable income levels, a rising number of people getting private health insurance and dental insurance through work and increased health expenditure. Overall, industry revenue has climbed at a CAGR of 1.8% to $107.1 billion over the five years to 2024, including an expected increase of 1.8% in 2024 alone. 

Trends and Insights

  • Dental insurance providers have increasingly used data analytics and tele-dentistry. These trends have helped improve access to care and meet the evolving needs of consumers.
  • Dental insurance providers enjoy consistent growth from Medicare and Medicaid. Climbing federal funding for Medicare and Medicaid has greatly benefitted dental insurance providers.
  • Dental insurance establishments are concentrated in urban areas with high population density, as these areas offer a larger pool of potential customers. This concentration is reflected in the industry's geographic distribution and also influences how insurers design and market their products.
  • Reform pushes big insurers to get bigger. The healthcare reforms enacted in 2010 have been driving mergers and acquisitions, as insurers benefit from economies of scale and greater numbers of subscribers.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.8 % over the past five years, to reach an estimated $107.1bn in 2024.

Trends and Insights

Tele-dentistry has become more popular

  • The use of tele-dentistry has increased considerably in recent years, providing a boost to dental insurance providers.
  • Additional trends and insights available with purchase
Dental Insurance in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Increased use of digital tools moving forward

  • Dental insurance providers will increasingly use digital tools like mobile apps and online portals, providing various advantages to individuals and themselves.

Biggest companies in the Dental Insurance in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Cvs Health Corporation
27,789.6
887.3
3.2
Delta Dental Insurance Co.
9,890.9
230.9
2.3
Metlife, Inc.
5,322.6
163.2
3.1

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Dental Insurance in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Indemnity plans, Preferred provider organization plans and Capitation plans. Indemnity plans is the largest segment of the Dental Insurance in the US.

Trends and Insights

Preferred Provider Organization (PPO) plans are the most flexible type of insurance plan

  • A PPO plan is a type of dental insurance that offers a network of dentists who have agreed to provide services at a discounted rate to plan members.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry underwrites dental insurance policies. Dental insurance helps cover the costs of dental care, ranging from basic preventative coverage to major dental work, depending on the type and scope of the insurance plan. Reinsurance of dental policies is not included in this industry; however, revenue from all dental insurance providers including private health insurance, Medicare and Medicaid is included in this industry.

What's included in this industry?

Underwriting dental policiesManaging care between dental health providers and individual recipientsThird-party management of self-funded dental insurance plans

Companies

Cvs Health CorporationDelta Dental Insurance Co.Metlife, Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

EPSDTDEDUCTIBLECLAIMSDENTAL INDEMNITYDISCOUNT DENTAL PLANPREFERRED PROVIDER ORGANIZATION (PPO)

Industry Code

NAICS 2017

NAICS 52411 - Dental Insurance in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Dental insurance providers have increasingly used data analytics and tele-dentistry. These trends have helped improve access to care and meet the evolving needs of consumers.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Dental insurance providers enjoy consistent growth from Medicare and Medicaid. Climbing federal funding for Medicare and Medicaid has greatly benefitted dental insurance prov...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Dental insurance establishments are concentrated in urban areas with high population density, as these areas offer a larger pool of potential customers. This concentration is...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Reform pushes big insurers to get bigger. The healthcare reforms enacted in 2010 have been driving mergers and acquisitions, as insurers benefit from economies of scale and g...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Major companies are adapting to the effects of the pandemic subsiding. After nearly two years of the world in turmoil, things are settling back to normal.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Cvs Health Corporation's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Delta Dental Insurance Co.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Metlife, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Cvs Health Corporation, and factors influencing its performance in the industry
  • Description and key data for Delta Dental Insurance Co., and factors influencing its performance in the industry
  • Description and key data for Metlife, Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Insurers are highly regulated and are subject to both state and federal regulatory agencies. The main source of regulation stems from the need to protect clients.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Investment in technology has helped dental insurance providers reduce operating costs. These new technologies have helped push industry profit higher in recent years.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Dental Insurance in the US industry in United States in 2024?

The market size of the Dental Insurance in the US industry in United States is $107.1bn in 2024.

How many businesses are there in the Dental Insurance in the US industry in 2024?

There are 228 businesses in the Dental Insurance in the US industry in United States, which has grown at a CAGR of 2.2 % between 2019 and 2024.

Has the Dental Insurance in the US industry in United States grown or declined over the past 5 years?

The market size of the Dental Insurance in the US industry in United States has been growing at a CAGR of 1.8 % between 2019 and 2024.

What is the forecast growth of the Dental Insurance in the US industry in United States over the next 5 years?

Over the next five years, the Dental Insurance in the US industry in United States is expected to grow.

What are the biggest companies in the Dental Insurance in the US market in United States?

The biggest companies operating in the Dental Insurance market in United States are Cvs Health Corporation, Delta Dental Insurance Co. and Metlife, Inc.

What does the Dental Insurance in the US in United States include?

Underwriting dental policies and Managing care between dental health providers and individual recipients are part of the Dental Insurance in the US industry.

Which companies have the highest market share in the Dental Insurance in the US in United States?

The company holding the most market share in United States is Cvs Health Corporation.

How competitive is the Dental Insurance in the US industry in United States?

The level of competition is moderate and increasing in the Dental Insurance in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Health & Medical Insurance in the US
  • Reinsurance Carriers in the US
  • Health & Welfare Funds in the US
  • Workers' Compensation & Other Insurance Funds in the US

International industries

  • Global Life & Health Insurance Carriers
  • Health Insurance in Australia
  • Health Insurance in New Zealand
  • General Insurance in the UK
  • Dental Insurance in the UK

View all industries in United States

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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