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Candle Manufacturing in the US - Market Research Report (2014-2029)

Alexia Moreno Zambrano Alexia Moreno Zambrano New York, United States Last Updated: October 2024 NAICS OD4260

Revenue

$3.0bn

2024

$3.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

8,218

Businesses

1,821

Wages

$XXX.Xm

Candle Manufacturing in the US industry analysis

Candle producers have endured significant volatility in recent years, with macroeconomic factors like disposable income and inflation influencing sales. Although candles have been mostly phased out as a source of light, consumers continue to use them as decorations and air fresheners. Consumers are more likely to buy new decorations when furnishing a space, making sales somewhat reliant on residential construction and home improvement trends. In 2020 and 2021, higher disposable income and low interest rates boosted residential activity, driving spending on candles and other decorations. Heightened inflationary pressures and a weaker residential sector resulted in losses in 2022, but strong demand for candles enabled manufacturers to bounce back quickly. To keep up with growing demand, manufacturers have had to hire more workers, but rapid revenue gains have made manufacturers more profitable. Growing demand has caused revenue to grow at an estimated CAGR of 6.6% to $3.0 billion through 2024, including a 1.1% gain that year alone.

Trends and Insights

  • Macroeconomic factors directly impact candle sales. Inflation and reduced disposable income have made consumers more price-sensitive, leading to a dip in sales in 2022, but the ongoing economic recovery is driving growth.
  • Jar candles are popular because of their convenience. These candles are safer and less messy, making them a preferred choice for consumers and retailers, as the jar makes them easier to use and store.
  • The Great Lakes is a candle-making hotspot. This region’s favorable weather, higher incomes and industrial background offer favorable operating conditions, attracting producers to set up shop in the region.
  • Smaller candlemakers focus on niche markets. By producing specialized and high-value products, these producers effectively compete against low-cost imports, allowing them to maintain higher prices and appeal to specialized markets.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 6.6 % over the past five years, to reach an estimated $3.0bn in 2024.

Trends and Insights

Macroeconomic conditions determine candle sales

  • Consumers consider many factors when shopping for candles, including price and the breadth and scope of product offerings including superior ingredients, special wax shapes or long-lasting scents.
  • Additional trends and insights available with purchase
Candle Manufacturing in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

A recovering economy will drive sales moving forward

  • Candle sales remain highly discretionary. Inflation is expected to continue cooling over the coming years. This trend will support growth in consumers’ disposable income, driving demand for home improvement and non-essential products like candles.

Biggest companies in the Candle Manufacturing in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Newell Brands Inc.
456.7
22.2
4.9

To view the market share and analysis for all 1 top companies in this industry, view purchase options.

Products & Services Segmentation

Candle Manufacturing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Votive candles, Pillar candles and Candles in jars or containers. Votive candles is the largest segment of the Candle Manufacturing in the US.

Trends and Insights

Tumbler candles become more popular among consumers

  • Tumbler candles, also known as centerpiece candles, are large and are typically designed to be have two wicks and a longer burn time.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry manufactures scented and unscented candles.

What's included in this industry?

Manufacturing container-filled candlesManufacturing pillar candlesManufacturing votive candlesManufacturing taper candlesManufacturing tealight candlesManufacturing floating candlesManufacturing gel candles

Companies

Newell Brands Inc.

Purchase this report to view all 1 major companies in this industry.

Related Terms

LUMINARIA CANDLEVERTICAL INTEGRATIONGREEN

Industry Code

NAICS 2017

NAICS 33999 - Candle Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Macroeconomic factors directly impact candle sales. Inflation and reduced disposable income have made consumers more price-sensitive, leading to a dip in sales in 2022, but t...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Jar candles are popular because of their convenience. These candles are safer and less messy, making them a preferred choice for consumers and retailers, as the jar makes the...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Great Lakes is a candle-making hotspot. This region’s favorable weather, higher incomes and industrial background offer favorable operating conditions, attracting produce...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Smaller candlemakers focus on niche markets. By producing specialized and high-value products, these producers effectively compete against low-cost imports, allowing them to ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Restructuring efforts boost Newell's efficiencies. Newell has centralized supply chain functions, optimizing key areas in manufacturing and distribution and making the compan...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Newell Brands Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Newell Brands Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Candle manufacturers are under heavy environment and noise regulation. These include the Clear Water Act, Resource Conservation and Recovery Act, Clean Air Act, the Cluster R...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Candles are becoming more popular and profitable. Rising demand, especially for premium candles, drives up prices and enhances profit for manufacturers who can develop and pr...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Candle Manufacturing in the US industry in United States in 2024?

The market size of the Candle Manufacturing in the US industry in United States is $3.0bn in 2024.

How many businesses are there in the Candle Manufacturing in the US industry in 2024?

There are 1,821 businesses in the Candle Manufacturing in the US industry in United States, which has declined at a CAGR of 0.5 % between 2019 and 2024.

Has the Candle Manufacturing in the US industry in United States grown or declined over the past 5 years?

The market size of the Candle Manufacturing in the US industry in United States has been growing at a CAGR of 6.6 % between 2019 and 2024.

What is the forecast growth of the Candle Manufacturing in the US industry in United States over the next 5 years?

Over the next five years, the Candle Manufacturing in the US industry in United States is expected to grow.

What are the biggest companies in the Candle Manufacturing in the US market in United States?

The biggest company operating in the Candle Manufacturing market in United States is Newell Brands Inc.

What does the Candle Manufacturing in the US in United States include?

Manufacturing container-filled candles and Manufacturing pillar candles are part of the Candle Manufacturing in the US industry.

Which companies have the highest market share in the Candle Manufacturing in the US in United States?

The company holding the most market share in United States is Newell Brands Inc..

How competitive is the Candle Manufacturing in the US industry in United States?

The level of competition is high and increasing in the Candle Manufacturing in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Lighting & Bulb Manufacturing in the US
  • Lighting Fixtures Manufacturing in the US

Complementors

  • Cosmetic & Beauty Products Manufacturing in the US
  • Home Furnishings Stores in the US
  • Beauty, Cosmetics & Fragrance Stores in the US
  • Small Specialty Retail Stores in the US

International industries

  • Chemical Product Manufacturing in Canada
  • Cosmetics, Perfume and Toiletries Manufacturing in Australia
  • Essential Oil Manufacturing in the UK
  • Fragrance and Essence Manufacturing in China

View all industries in United States

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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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