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Wineries in the US - Market Research Report (2014-2029)

Christopher Lombardo Christopher Lombardo New York, United States Last Updated: July 2024 NAICS 31213

Revenue

$31.3bn

2024

$31.3bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

73,064

Businesses

8,524

Wages

$X.Xbn

Wineries in the US industry analysis

Wineries have contended with challenging operating conditions in recent years but have enjoyed a more favorable rebound than some of their competitors. During the pandemic, nonessential business closures limited in-house tasting rooms and on-site bar operations, while reducing sales to restaurants and other on-premise markets. Even at the retail level, some price-conscious consumers opted for relatively less expensive products like beer instead of wine. However, when restaurants and other on-premise locations reopened, wine sales boomed, reversing a years' long declining trend. In more recent years, sales have fluctuated in strength but maintained their upward trajectory. Over the past five years, revenue has been climbing at a CAGR of 5.6% and is expected to reach $31.3 billion in 2024 when it will hike an estimated 8.4%.

Trends and Insights

  • Profit is slim for many wineries, especially smaller producers. Wages remain high, while input prices increase due to detrimental growing conditions and distribution interruption.
  • Chardonnay and Cabernet Sauvignon remain consumers' favorites among domestic brands. But increases in imported varieties of Pinot Noir and Pinot Grigio are driving domestic wineries to adjust their portfolios.
  • The West's climate has historically made it the prime location for grape growing. The region is home to nearly half of the United States' wineries.
  • Consumer preferences for alcoholic beverages change frequently. As a result, wineries compete fiercely with one another, along with distilleries and breweries, so producers with varied brand portfolios tend to fare best.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 5.6 % over the past five years, to reach an estimated $31.3bn in 2024.

Trends and Insights

Changes in consumer preferences are difficult to predict

  • Wineries compete with producers of other alcoholic beverages, like breweries and distilleries. While breweries once represented a relatively smaller threat, as older generations displayed more singular drinking habits, younger generations exhibit a greater penchant for diversifying their pallets, causing markets for breweries and wineries to overlap more than ever before.
  • Additional trends and insights available with purchase
Wineries in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

New wineries will continue to open but in different regions

  • New producers will likely continue inundating the scene, though at a relatively slower pace compared with previous periods, resulting in certain areas becoming over-saturated with wineries, particularly the West.

Biggest companies in the Wineries in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
E. & J. Gallo Winery
4,189.1
335.5
8.0
Constellation Brands, Inc.
2,312.3
752.6
32.5
The Wine Group, Inc.
486.8
39.0
8.0

To view the market share and analysis for all 8 top companies in this industry, view purchase options.

Products & Services Segmentation

Wineries in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Chardonnay, Cabernet Sauvignon and Pinot Grigio. Chardonnay is the largest segment of the Wineries in the US.

Trends and Insights

Chardonnay and Cabernet Sauvignon still lead the pack

  • Chardonnay is a white wine, typically dry, and is one of the world's most popular grapes, while Cabernet Sauvignon is a similarly popular rich red wine produced in nearly every major wine producing area.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Wineries industry consists of companies engaged in at least one component of the winemaking process. This process includes growing and harvesting grapes, crushing and pressing grapes into unfermented wine and fermenting the wine. The industry also produces wine blends, brandies and wines made from other fruit sources.

What's included in this industry?

Growing wine grapesBlending winesBottling winesMarketing and retailing winesManufacturing brandy, vermouth and cider

Companies

E. & J. Gallo WineryConstellation Brands, Inc.The Wine Group, Inc.

Purchase this report to view all 8 major companies in this industry.

Related Terms

NEW WORLD WINEOLD WORLD WINETASTING ROOMVARIETALWINERYVITICULTUREON-PREMISEOFF-PREMISE

Industry Code

NAICS 2017

NAICS 31213 - Wineries in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Profit is slim for many wineries, especially smaller producers. Wages remain high, while input prices increase due to detrimental growing conditions and distribution interrup...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Chardonnay and Cabernet Sauvignon remain consumers' favorites among domestic brands. But increases in imported varieties of Pinot Noir and Pinot Grigio are driving domestic w...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West's climate has historically made it the prime location for grape growing. The region is home to nearly half of the United States' wineries.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Consumer preferences for alcoholic beverages change frequently. As a result, wineries compete fiercely with one another, along with distilleries and breweries, so producers w...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

In 2021, E&J Gallo completed the purchase of more than 30 wine brands from Constellation Brands. The purchase included brands Mark West and Clos du Bois.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of E. & J. Gallo Winery's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Constellation Brands, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of The Wine Group, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 5 additional companies

Detailed analysis

  • Description and key data for E. & J. Gallo Winery, and factors influencing its performance in the industry
  • Description and key data for Constellation Brands, Inc., and factors influencing its performance in the industry
  • Description and key data for The Wine Group, Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 5 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Wineries must adhere to many regulations and policies. The majority of laws pertaining to wine production are monitored and administered by the Alcohol and Tobacco Tax and Tr...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Wages remain high despite technological advancements intended to ease costs. The increase in smaller wineries results in an increased reliance on physical workers.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Wineries in the US industry in United States in 2024?

The market size of the Wineries in the US industry in United States is $31.3bn in 2024.

How many businesses are there in the Wineries in the US industry in 2024?

There are 8,524 businesses in the Wineries in the US industry in United States, which has grown at a CAGR of 3.9 % between 2019 and 2024.

Has the Wineries in the US industry in United States grown or declined over the past 5 years?

The market size of the Wineries in the US industry in United States has been growing at a CAGR of 5.6 % between 2019 and 2024.

What is the forecast growth of the Wineries in the US industry in United States over the next 5 years?

Over the next five years, the Wineries in the US industry in United States is expected to grow.

What are the biggest companies in the Wineries in the US market in United States?

The biggest companies operating in the Wineries market in United States are E. & J. Gallo Winery, Constellation Brands, Inc. and The Wine Group, Inc.

What does the Wineries in the US in United States include?

Growing wine grapes and Blending wines are part of the Wineries in the US industry.

Which companies have the highest market share in the Wineries in the US in United States?

The company holding the most market share in United States is E. & J. Gallo Winery.

How competitive is the Wineries in the US industry in United States?

The level of competition is high and increasing in the Wineries in the US industry in United States.

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Methodology

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What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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