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Wig & Hairpiece Manufacturing in the US - Market Research Report (2014-2029)

Christian Perdomo Christian Perdomo New York, United States Last Updated: September 2024 NAICS OD4251

Revenue

$310.4m

2024

$310.4m

Past 5-Year Growth

Profit

$XX.Xm

Employees

1,137

Businesses

73

Wages

$XX.Xm

Wig & Hairpiece Manufacturing in the US industry analysis

The Wig and Hairpiece Manufacturing industry has undergone significant changes recently, driven by evolving fashion trends, celebrity influence and increased awareness of hair loss solutions. This has led to a growing demand for high-quality, natural-looking hairpieces. Technological advancements like 3D printing, laser cutting and enhanced synthetic fibers have further propelled this trend, allowing for more customization and better product quality. Industry revenue has increased at a CAGR of 3.0% over the past five years and is expected to total $310.4 million in 2024, when revenue will hike by an estimated 0.4%.

Trends and Insights

  • Medical hair loss is driving demand for wigs and hairpieces. Increasing premium investment and realistic wigs driven by conditions like alopecia and chemotherapy have led to significant advancements in synthetic fibers and human hair options, enhancing natural movement and authenticity.
  • Human hair wigs offer a premium natural look. They attract high-end customers because of their high quality and are especially popular among cancer patients for restoring confidence during chemotherapy.
  • Great Lakes region dominates the market. The area's populated metros create demand for wigs and hairpieces, supporting local manufacturing and efficient distribution through cities like Chicago, Detroit and Cleveland.
  • Competition among manufacturers relies on price, quality and style. These variables are key in determining the industry's top manufacturers as they influence consumer choice and brand popularity.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.0 % over the past five years, to reach an estimated $310.4m in 2024.

Trends and Insights

Demand for wigs rises a result of medical hair loss

  • Demand for wigs and hairpieces has surged because of medical conditions like alopecia and chemotherapy-related hair loss. According to the National Alopecia Areata Foundation, nearly 7 million Americans suffer from alopecia.
  • Additional trends and insights available with purchase
Wig & Hairpiece Manufacturing in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Cultural and community demands will drive wig and hairpiece manufacturing

  • Orthodox Jewish women, adhering to modesty laws, will continue to drive demand for high-quality, kosher-certified sheitels. These wigs are traditionally domestically manufactured to meet stringent quality and religious standards.

Biggest companies in the Wig & Hairpiece Manufacturing in the US

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Wig & Hairpiece Manufacturing in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Wig & Hairpiece Manufacturing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Synthetic hair wigs and hairpieces, Human hair wigs and hairpieces and Blended material wigs and hairpieces. Synthetic hair wigs and hairpieces is the largest segment of the Wig & Hairpiece Manufacturing in the US.

Trends and Insights

Human hair wigs and hairpieces offer a premium natural look and high-end customer attraction

  • Human hair wigs and hairpieces are crafted from real human hair, offering a natural look and feel that synthetic alternatives cannot match. They can be washed, styled and treated like natural hair, making them highly desirable.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry manufactures wigs and hairpieces, serving aesthetic desires and medical necessities. Products range from fashionable accessories to essential medical solutions for hair loss, significantly contributing to personal well-being, confidence and self-expression for diverse populations.

What's included in this industry?

Manufacturing synthetic hair wigs and hairpieces Manufacturing human hair wigs and hairpieces Manufacturing blended material wigs and hairpieces

Companies

Purchase this report to view all major companies in this industry.

Related Terms

REMY HAIRHAIR PROSTHESISOFFSHOREOUTSOURCE

Industry Code

NAICS 2017

NAICS 33999 - Wig & Hairpiece Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Medical hair loss is driving demand for wigs and hairpieces. Increasing premium investment and realistic wigs driven by conditions like alopecia and chemotherapy have led to ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Human hair wigs offer a premium natural look. They attract high-end customers because of their high quality and are especially popular among cancer patients for restoring con...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Great Lakes region dominates the market. The area's populated metros create demand for wigs and hairpieces, supporting local manufacturing and efficient distribution through ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition among manufacturers relies on price, quality and style. These variables are key in determining the industry's top manufacturers as they influence consumer choice ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry is highly fragmented. Most manufacturers are small companies, each holding less than 1.0% of the market, which makes it difficult for any single company to domin...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Wig and hairpiece manufacturers must adhere to various regulations. They need to comply with labor laws and safety guidelines and maintain high product quality to ensure cust...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Domestic manufacturers face profit challenges. They must lower prices significantly because of a surge of affordable, high-quality wigs and hairpieces from overseas, especial...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Wig & Hairpiece Manufacturing in the US industry in United States in 2024?

    The market size of the Wig & Hairpiece Manufacturing in the US industry in United States is $310.4m in 2024.

    How many businesses are there in the Wig & Hairpiece Manufacturing in the US industry in 2024?

    There are 73 businesses in the Wig & Hairpiece Manufacturing in the US industry in United States, which has grown at a CAGR of 4.4 % between 2019 and 2024.

    Has the Wig & Hairpiece Manufacturing in the US industry in United States grown or declined over the past 5 years?

    The market size of the Wig & Hairpiece Manufacturing in the US industry in United States has been growing at a CAGR of 3.0 % between 2019 and 2024.

    What is the forecast growth of the Wig & Hairpiece Manufacturing in the US industry in United States over the next 5 years?

    Over the next five years, the Wig & Hairpiece Manufacturing in the US industry in United States is expected to grow.

    What does the Wig & Hairpiece Manufacturing in the US in United States include?

    Manufacturing synthetic hair wigs and hairpieces and Manufacturing human hair wigs and hairpieces are part of the Wig & Hairpiece Manufacturing in the US industry.

    How competitive is the Wig & Hairpiece Manufacturing in the US industry in United States?

    The level of competition is moderate and increasing in the Wig & Hairpiece Manufacturing in the US industry in United States.

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    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.