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Personal Waxing & Nail Salons in the US - Market Research Report (2014-2029)

Lucy Tang Lucy Tang New York, United States Last Updated: October 2024 NAICS OD4411

Revenue

$29.4bn

2024

$29.4bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

454k

Businesses

346k

Wages

$X.Xbn

Personal Waxing & Nail Salons in the US industry analysis

The personal waxing and nail salons industry, which includes salons offering waxing and nail care services, has grown over the past five years despite the high interest rate environment experienced in the latter part of the period, which has negatively affected small businesses. However, given the industry's discretionary nature, rising disposable income and consumer spending have benefitted the industry and outweighed the negatives of high inflation. Revenue gains have been led by various product trends, including matte nails, colored gel nails and threading, which have generated high growth for the industry. Over the past five years, revenue has been growing at a CAGR of 6.6% to $29.4 billion, including an expected 2.1% increase in 2024 alone. In addition, profit is expected to jump to 8.6% of revenue in 2024 from 8.5% in 2019.

Trends and Insights

  • The industry has benefitted from various new product offerings which have propelled revenue growth. Positive trends in the use of gels and nail art have driven revenue growth and increased industry profit margins.
  • Nail care services are the most popular product segment. When disposable incomes increase, this product segment benefits as individuals visit salons more frequently.
  • Regions with large populations attract nail salons. Nail salons in areas with large populations are more likely to encounter walk-ins because of greater foot traffic.
  • Price and customer loyalty are crucial forms of internal competition. Nail salons offering lower prices, special discounts and promotions will attract more customers.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 6.6 % over the past five years, to reach an estimated $29.4bn in 2024.

Trends and Insights

Rising demand for services has benefitted the industry

  • The industry grew over much of the current five-year period because most consumers have continued to demand affordable luxuries, like manicures and waxing services.
  • Additional trends and insights available with purchase
Personal Waxing & Nail Salons in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Polished lifestyles will benefit the industry

  • Improving economic conditions like increasing disposable income will be the primary factor fueling industry growth. With greater disposable income, consumers can increase their spending on discretionary services, like higher-value nail services, including gel nails, a high-growth segment.

Biggest companies in the Personal Waxing & Nail Salons in the US

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Personal Waxing & Nail Salons in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Personal Waxing & Nail Salons in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Pedicure services, Manicure services and Other nail services. Pedicure services is the largest segment of the Personal Waxing & Nail Salons in the US.

Trends and Insights

Nail care services have grown and are still the most significant segment

  • Nail care services comprise the vast majority of revenue, accounting for well above three-quarters of revenue. Manicure and pedicure services include cutting and shaping nails, removing cuticles and applying polish to the nails.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The wax and nail salon industry specializes in personal grooming, offering services such as hair removal, manicures, pedicures and intricate nail art. Catering to a diverse clientele, these salons prioritize hygiene, precision and customer satisfaction, ensuring a comprehensive range of high-quality beauty treatments.

What's included in this industry?

Providing manicure servicesProviding pedicure servicesProviding facial waxing servicesProviding body waxing services

Companies

Purchase this report to view all major companies in this industry.

Related Terms

COLORED GELSTHREADINGACRYLICSESTHETICIAN

Industry Code

NAICS 2017

NAICS 81211 - Personal Waxing & Nail Salons in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The industry has benefitted from various new product offerings which have propelled revenue growth. Positive trends in the use of gels and nail art have driven revenue growth...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Nail care services are the most popular product segment. When disposable incomes increase, this product segment benefits as individuals visit salons more frequently.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Regions with large populations attract nail salons. Nail salons in areas with large populations are more likely to encounter walk-ins because of greater foot traffic.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price and customer loyalty are crucial forms of internal competition. Nail salons offering lower prices, special discounts and promotions will attract more customers.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Large nail salons establish near high-traffic areas. These establishments are more likely to benefit from walk-in clients and a greater number of customers.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Nail salons encounter state regulations that require licenses. Employees must complete an accredited state-licensed program for cosmetology or esthetics.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The positive consumer trends toward gels have boosted industry profit. Although, high interest rates have limited consumer spending on these services.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Personal Waxing & Nail Salons in the US industry in United States in 2024?

    The market size of the Personal Waxing & Nail Salons in the US industry in United States is $29.4bn in 2024.

    How many businesses are there in the Personal Waxing & Nail Salons in the US industry in 2024?

    There are 346k businesses in the Personal Waxing & Nail Salons in the US industry in United States, which has grown at a CAGR of 3.3 % between 2019 and 2024.

    Has the Personal Waxing & Nail Salons in the US industry in United States grown or declined over the past 5 years?

    The market size of the Personal Waxing & Nail Salons in the US industry in United States has been growing at a CAGR of 6.6 % between 2019 and 2024.

    What is the forecast growth of the Personal Waxing & Nail Salons in the US industry in United States over the next 5 years?

    Over the next five years, the Personal Waxing & Nail Salons in the US industry in United States is expected to grow.

    What does the Personal Waxing & Nail Salons in the US in United States include?

    Providing manicure services and Providing pedicure services are part of the Personal Waxing & Nail Salons in the US industry.

    How competitive is the Personal Waxing & Nail Salons in the US industry in United States?

    The level of competition is high and increasing in the Personal Waxing & Nail Salons in the US industry in United States.

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    Competitors

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    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.