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Lawn & Outdoor Equipment Stores in the US - Market Research Report (2014-2029)

Brigette Thomas Brigette Thomas New York, United States Last Updated: January 2024 NAICS 44421

Revenue

$13.2bn

2024

$13.2bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

33,290

Businesses

6,638

Wages

$X.Xbn

Lawn & Outdoor Equipment Stores in the US industry analysis

Over the past five years, the Lawn and Outdoor Equipment Stores industry underwent notable evolution influenced by key trends. Environmental consciousness among consumers led to a surge in demand for eco-friendly and energy-saving products like solar lights and electric mowers, altering the industry's product landscape. Government backing for green outdoor equipment further expedited this shift. Also, innovative technology has entered the industry, with intelligent, tech-integrated equipment like robotic mowers becoming commonplace. Retailers embracing this trend saw enhanced growth. The (do-it-yourself) DIY landscaping wave, fueled by increased time at home because of COVID-19 and the availability of online resources, also spiked lawn and outdoor equipment sales. The rise of e-commerce has also significantly influenced the industry, prompting retailers to offer online services for broader reach and additional sales, becoming a critical factor for success in the industry. Over the past five years, industry revenue rose at an expected CAGR of 1.9% to $13.2 billion, including an anticipated increase of 1.8% in 2024 alone.

Trends and Insights

  • Revenue growth over the past five years has been supported by DIY trends and the adoption of customer-friendly e-commerce platforms. Stores that have successfully adapted to changing consumer preferences have experienced growth.
  • Increasing environmental consciousness among consumers has caused an increase in demand for green products. Demand for battery-powered equipment has risen as consumers look to decrease their environmental footprint.
  • Like most retail industries in the United States, the geographical spread of lawn and outdoor equipment stores closely reflects the population distribution. The greater the number of residents, the more demand for lawn and outdoor equipment..
  • Lawn and outdoor equipment stores compete based on location, price and inventory quality. The industry prices products to maximize returns while remaining conscious of the price charged for similar items by rival competitors.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.9 % over the past five years, to reach an estimated $13.2bn in 2024.

Trends and Insights

The push towards environmentally friendly lawn and outdoor equipment

  • Over the past five years, the Lawn and Outdoor Equipment industry has significantly shifted towards eco-friendly and energy-efficient products.
  • Additional trends and insights available with purchase
Lawn & Outdoor Equipment Stores in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Stricter environmental regulations will reshape the industry

  • Over the next five years, the Lawn and Outdoor Equipment Stores industry will face more stringent environmental guidelines. As concerns about environmental sustainability escalate, governments across the US will clamp down on products and practices deemed harmful to the environment.

Biggest companies in the Lawn & Outdoor Equipment Stores in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Tractor Supply Company
2,711.3
261.2
9.6
Home Depot, inc.
N/A
2,030.9
20,308,900,000.0
Lowes Companies Inc.
N/A
877.0
8,770,000,000.0

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Lawn & Outdoor Equipment Stores in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Lawn and garden equipment and tools, Farm equipment and tools and Repair and other services. Lawn and garden equipment and tools is the largest segment of the Lawn & Outdoor Equipment Stores in the US.

Trends and Insights

There is a consistent, high demand for lawn and garden tools

  • Products sold within this segment include push and riding lawnmowers, leaf blowers, mulching machines and snow-clearing equipment. Lawn and garden equipment tools are the largest product segment because most landscaping activities require these tools. Homeowners, businesses and public spaces need these tools for maintenance, leading to a consistent, high demand.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Retailers in this industry sell lawn and outdoor power equipment and replacement parts to household consumers, farmers, ranchers and other professional workers. Products include rotary mowers, rear engine riding mowers, garden tractors and shredders, chainsaws, leaf blowers, brush cutters, hedge trimmers and more. Retailers in this industry also provide repair services.

What's included in this industry?

Lawn and garden equipment and toolsFarm equipment and toolsRepair and other servicesHardware

Companies

Tractor Supply CompanyHome Depot, inc.Lowes Companies Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

DO-IT-YOURSELF (DIY)RIDING MOWERPUSH MOWER (STANDING MOWER)GREENBIG BOX STORE

Industry Code

NAICS 2017

NAICS 44421 - Lawn & Outdoor Equipment Stores in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Revenue growth over the past five years has been supported by DIY trends and the adoption of customer-friendly e-commerce platforms. Stores that have successfully adapted to ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Increasing environmental consciousness among consumers has caused an increase in demand for green products. Demand for battery-powered equipment has risen as consumers look t...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Like most retail industries in the United States, the geographical spread of lawn and outdoor equipment stores closely reflects the population distribution. The greater the n...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Lawn and outdoor equipment stores compete based on location, price and inventory quality. The industry prices products to maximize returns while remaining conscious of the pr...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Most lawn and outdoor equipment stores are small businesses with fewer than 20 employees. Nonetheless, Tractor Supply Company is a large retail with locations throughout the ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Tractor Supply Company's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Home Depot, inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Lowes Companies Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Tractor Supply Company, and factors influencing its performance in the industry
  • Description and key data for Home Depot, inc., and factors influencing its performance in the industry
  • Description and key data for Lowes Companies Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Lawn and outdoor equipment stores must abide by all common safety and employment regulations. Also, the increasing prevalence of environmental regulations will influence the ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The small size of most lawn and outdoor equipment retailers stifles profit. Profit varies among retailers because larger stores can save extra costs by purchasing in bulk.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Lawn & Outdoor Equipment Stores in the US industry in United States in 2024?

The market size of the Lawn & Outdoor Equipment Stores in the US industry in United States is $13.2bn in 2024.

How many businesses are there in the Lawn & Outdoor Equipment Stores in the US industry in 2024?

There are 6,638 businesses in the Lawn & Outdoor Equipment Stores in the US industry in United States, which has grown at a CAGR of 0.8 % between 2019 and 2024.

Has the Lawn & Outdoor Equipment Stores in the US industry in United States grown or declined over the past 5 years?

The market size of the Lawn & Outdoor Equipment Stores in the US industry in United States has been growing at a CAGR of 1.9 % between 2019 and 2024.

What is the forecast growth of the Lawn & Outdoor Equipment Stores in the US industry in United States over the next 5 years?

Over the next five years, the Lawn & Outdoor Equipment Stores in the US industry in United States is expected to grow.

What are the biggest companies in the Lawn & Outdoor Equipment Stores in the US market in United States?

The biggest companies operating in the Lawn & Outdoor Equipment Stores market in United States are Tractor Supply Company, Home Depot, inc. and Lowes Companies Inc.

What does the Lawn & Outdoor Equipment Stores in the US in United States include?

Lawn and garden equipment and tools and Farm equipment and tools are part of the Lawn & Outdoor Equipment Stores in the US industry.

Which companies have the highest market share in the Lawn & Outdoor Equipment Stores in the US in United States?

The company holding the most market share in United States is Tractor Supply Company.

How competitive is the Lawn & Outdoor Equipment Stores in the US industry in United States?

The level of competition is high and steady in the Lawn & Outdoor Equipment Stores in the US industry in United States.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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