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Book, Magazine & Newspaper Wholesaling in the US - Market Research Report (2014-2029)

Alex Petridis Alex Petridis New York, United States Last Updated: April 2024 NAICS 42492

Revenue

$11.4bn

2024

$11.4bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

23,584

Businesses

7,406

Wages

$X.Xbn

Book, Magazine & Newspaper Wholesaling in the US industry analysis

The Book, Magazine and Newspaper Wholesaling industry has remained in a state of rapid decline. Print media has declined in line with the increased consumption of digital news and entertainment fueled by mobile device proliferation. Simultaneously, wholesalers have become less involved in distributing print media, and retail stores have decreased their magazine offerings. Publishers have also boosted their circulation by offering discounted subscriptions, which are mailed directly to consumers without the aid of a wholesale distributor. Meanwhile, the number of brick-and-mortar bookstores has contracted, reducing the industry's largest and most natural customer base. Revenue is expected to shrink at a CAGR of 2.7% to $11.4 billion through the end of 2024, including a dip of 0.6% during 2024.

Trends and Insights

  • Digitalization has cannibalized print media, reducing the market for wholesalers. The convenience of digital news has caused the print market to contract.
  • Books remain the most prominent product for wholesalers. Yet, even within the book market, readers have increasingly turned to electronic editions, which are distributed directly from publishers to consumers or to e-commerce platforms.
  • Wholesale locations are tied to population distribution. States with large markets, such as Texas, Florida, New York, Illinois and California, are major locational hubs.
  • Wholesalers compete heavily on product price, which limits profitability. However, product range is a crucial aspect of competition because of print media's exclusive intellectual property rights.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 2.7 % over the past five years, to reach an estimated $11.4bn in 2024.

Trends and Insights

The digital landscape has cannibalized print news and periodicals

  • Consumers have substituted print media with online content, which has the advantages of conveying more timely news and being largely free to readers. Though this shift has been gradually taking place for over a decade, it has accelerated due to the proliferation of mobile internet connections.
  • Additional trends and insights available with purchase
Book, Magazine & Newspaper Wholesaling in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Print will continue to face stiff competition digital media

  • The continued growth of e-commerce and digital distribution channels will impact the wholesaling industry. As more consumers purchase books, magazines, and newspapers online, wholesalers may need to adapt their distribution networks and logistics to accommodate digital formats and delivery methods.

Biggest companies in the Book, Magazine & Newspaper Wholesaling in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Ingram Industries Inc.
694.9
25.8
3.7
ReaderLink Distribution Services LLC
602.2
22.4
3.7

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

Book, Magazine & Newspaper Wholesaling in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Books, Periodicals and newspapers and Other printed materials. Books is the largest segment of the Book, Magazine & Newspaper Wholesaling in the US.

Trends and Insights

Despite overall decline, books remain the dominant output

  • The most significant product segment is books, including new, used and antique books and audiobooks. The book industry continues to experience a shift towards digital formats, with e-books and audiobooks gaining popularity. As more consumers purchase books, magazines, and newspapers online, wholesalers may need to adapt their distribution networks and logistics to accommodate digital formats and delivery methods.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry primarily distribute and wholesale books, magazines, newspapers and periodicals. Map, pamphlet and antique book distributors and wholesalers are also included in this industry, while online and other paper product distributors or wholesalers are excluded.

What's included in this industry?

Book wholesaling Periodicals and newspaper wholesaling Other printed material wholesaling Map, pamplet, antique book and other wholesaling

Companies

Ingram Industries Inc.ReaderLink Distribution Services LLC

Purchase this report to view all 2 major companies in this industry.

Related Terms

WHOLESALE BYPASSELECTRONIC DATA INTERCHANGE (EDI)E-BOOKE-READERBOOK DISTRIBUTORSBOOK WHOLESALERS

Industry Code

NAICS 2017

NAICS 42492 - Book, Magazine & Newspaper Wholesaling in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Digitalization has cannibalized print media, reducing the market for wholesalers. The convenience of digital news has caused the print market to contract.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Books remain the most prominent product for wholesalers. Yet, even within the book market, readers have increasingly turned to electronic editions, which are distributed dire...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Wholesale locations are tied to population distribution. States with large markets, such as Texas, Florida, New York, Illinois and California, are major locational hubs.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Wholesalers compete heavily on product price, which limits profitability. However, product range is a crucial aspect of competition because of print media's exclusive intelle...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Print media wholesaling is highly fragmented at the national level. Wholesalers operate regionally, where they are able to establish regional concerntration.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Ingram Industries Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of ReaderLink Distribution Services LLC's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Ingram Industries Inc., and factors influencing its performance in the industry
  • Description and key data for ReaderLink Distribution Services LLC, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Antitrust laws have prevented the merger of print media companies across the supply chain. No retailers have attempted to merge with industry retailers in more than two decad...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Declining sales have undercut wholesalers' profitability. The shift to digital has reduced opportunities for profit across the print media supply chain, including for wholesa...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Book, Magazine & Newspaper Wholesaling in the US industry in United States in 2024?

The market size of the Book, Magazine & Newspaper Wholesaling in the US industry in United States is $11.4bn in 2024.

How many businesses are there in the Book, Magazine & Newspaper Wholesaling in the US industry in 2024?

There are 7,406 businesses in the Book, Magazine & Newspaper Wholesaling in the US industry in United States, which has declined at a CAGR of 3.5 % between 2019 and 2024.

Has the Book, Magazine & Newspaper Wholesaling in the US industry in United States grown or declined over the past 5 years?

The market size of the Book, Magazine & Newspaper Wholesaling in the US industry in United States has been declining at a CAGR of 2.7 % between 2019 and 2024.

What is the forecast growth of the Book, Magazine & Newspaper Wholesaling in the US industry in United States over the next 5 years?

Over the next five years, the Book, Magazine & Newspaper Wholesaling in the US industry in United States is expected to grow.

What are the biggest companies in the Book, Magazine & Newspaper Wholesaling in the US market in United States?

The biggest companies operating in the Book, Magazine & Newspaper Wholesaling market in United States are Ingram Industries Inc. and ReaderLink Distribution Services LLC

What does the Book, Magazine & Newspaper Wholesaling in the US in United States include?

Book wholesaling and Periodicals and newspaper wholesaling are part of the Book, Magazine & Newspaper Wholesaling in the US industry.

Which companies have the highest market share in the Book, Magazine & Newspaper Wholesaling in the US in United States?

The company holding the most market share in United States is Ingram Industries Inc..

How competitive is the Book, Magazine & Newspaper Wholesaling in the US industry in United States?

The level of competition is high and increasing in the Book, Magazine & Newspaper Wholesaling in the US industry in United States.

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Methodology

How are IBISWorld reports created?

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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