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Athletic & Sporting Goods Manufacturing in the US - Market Research Report (2014-2029)

Alexia Moreno Zambrano Alexia Moreno Zambrano New York, United States Last Updated: November 2024 NAICS 33992a

Revenue

$10.1bn

2024

$10.1bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

27,908

Businesses

1,135

Wages

$X.Xbn

Athletic & Sporting Goods Manufacturing in the US industry analysis

Athletic and sporting goods manufacturers have benefited from rising disposable income and robust demand for sports equipment following social distancing orders. During the initial hit of the pandemic, manufacturers experienced a dip in sales as social distancing requirements harmed sports participation rates. Additionally, the amount of time consumers spend on technology has risen during the period, limiting the amount of time individuals participate in activities that use sporting equipment like golf. However, improving macroeconomic conditions and pent-up demand for sports as the economy reopened enabled consumers to increase sports participation, resulting in large revenue gains in 2021. Although heightened inflationary pressures, elevated consumer uncertainty and less time spent on leisure activities have led to revenue losses in 2022 and 2024, these fall short of reversing the 2021 jump. As a result, revenue has been growing at an estimated CAGR of 0.1% to $10.1 billion through the end of 2024, including a 0.6% downward inching that year alone. 

Trends and Insights

  • Consumer habits are a major driver of sales fluctuations. As people return to sports, demand has surged despite macroeconomic challenges that might push consumers to delay equipment purchases.
  • Inflation limits golf equipment sales. While golf participation increased, younger consumers faced tighter budgets, leaving baby boomers as the primary customers and stalling potential growth.
  • The West, especially California, is a hotspot for sporting goods manufacturing. With its large population and favorable weather, businesses can efficiently reach diverse consumers and reduce shipping expenses.
  • Domestic producers are finding a competitive edge. As import challenges grow, domestic manufacturers are positioned well to meet demand with products that meet local safety standards and focus on specific sports.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $10.1bn in 2024.

Trends and Insights

Trade plays a major role in the industry

  • For athletic and sporting goods manufacturers, a favorable trade dynamic enabled manufacturers to boost the importation of raw goods and expand the offshoring of production facilities in lower-wage countries.
  • Additional trends and insights available with purchase
Athletic & Sporting Goods Manufacturing in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Accelerating demand for sports participation will benefit industry growth

  • As the domestic and global economies continue to recover, inflationary pressures are expected to subside, driving demand for sports and other physical activity, driving a need for new equipment.

Biggest companies in the Athletic & Sporting Goods Manufacturing in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Callaway Golf Co
1,339.4
68.2
5.1
Nike, Inc.
1,339.4
68.2
5.1
Landscape Structures Inc.
198.8
14.9
7.5

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Athletic & Sporting Goods Manufacturing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Golf equipment, Playground equipment and Fishing tackle and equipment. Golf equipment is the largest segment of the Athletic & Sporting Goods Manufacturing in the US.

Trends and Insights

Golfing has been becoming a more popular activity

  • The golf equipment product segment is composed of clubs, balls, gloves and other golf-related equipment manufactured within the industry.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Establishments in this industry manufacture a range of sporting and athletic goods, including balls, bags, clubs, gloves, skates, protective equipment, boards, fishing gear and other supplies. These finished products are then marketed to wholesalers and retailers. Establishments that are engaged in the manufacturing of athletic apparel and footwear are excluded from this industry.

What's included in this industry?

Manufacturing baseball, basketball, bowling, hockey and tennis equipmentManufacturing fishing, tackle and camping equipmentManufacturing playground equipmentManufacturing golf equipment

Companies

Callaway Golf CoNike, Inc.Landscape Structures Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

SPORTS PARTICIPATION RATESBABY BOOMERSPERSONAL HEALTH INVESTMENT TODAY

Industry Code

NAICS 2017

NAICS 339920 - Athletic & Sporting Goods Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Consumer habits are a major driver of sales fluctuations. As people return to sports, demand has surged despite macroeconomic challenges that might push consumers to delay eq...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Inflation limits golf equipment sales. While golf participation increased, younger consumers faced tighter budgets, leaving baby boomers as the primary customers and stalling...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West, especially California, is a hotspot for sporting goods manufacturing. With its large population and favorable weather, businesses can efficiently reach diverse cons...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Domestic producers are finding a competitive edge. As import challenges grow, domestic manufacturers are positioned well to meet demand with products that meet local safety s...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Costly production impacts large companies' market share. As manufacturing expenses rise, especially for high-cost items, it becomes harder for big players to maintain profita...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Callaway Golf Co's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Nike, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Landscape Structures Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Callaway Golf Co, and factors influencing its performance in the industry
  • Description and key data for Nike, Inc., and factors influencing its performance in the industry
  • Description and key data for Landscape Structures Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Safety standards are non-negotiable for manufacturers. Compliance with regulations like the Consumer Product Safety Improvement Act is essential to avoid fines and recalls, e...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The need for consistent innovation keeps wage costs high. Despite the push for automation, skilled labor is crucial for research and development, pushing companies to offer c...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Athletic & Sporting Goods Manufacturing in the US industry in United States in 2024?

The market size of the Athletic & Sporting Goods Manufacturing in the US industry in United States is $10.1bn in 2024.

How many businesses are there in the Athletic & Sporting Goods Manufacturing in the US industry in 2024?

There are 1,135 businesses in the Athletic & Sporting Goods Manufacturing in the US industry in United States, which has declined at a CAGR of 1.3 % between 2019 and 2024.

Has the Athletic & Sporting Goods Manufacturing in the US industry in United States grown or declined over the past 5 years?

The market size of the Athletic & Sporting Goods Manufacturing in the US industry in United States has been growing at a CAGR of 0.1 % between 2019 and 2024.

What is the forecast growth of the Athletic & Sporting Goods Manufacturing in the US industry in United States over the next 5 years?

Over the next five years, the Athletic & Sporting Goods Manufacturing in the US industry in United States is expected to grow.

What are the biggest companies in the Athletic & Sporting Goods Manufacturing in the US market in United States?

The biggest companies operating in the Athletic & Sporting Goods Manufacturing market in United States are Callaway Golf Co, Nike, Inc. and Landscape Structures Inc.

What does the Athletic & Sporting Goods Manufacturing in the US in United States include?

Manufacturing baseball, basketball, bowling, hockey and tennis equipment and Manufacturing fishing, tackle and camping equipment are part of the Athletic & Sporting Goods Manufacturing in the US industry.

Which companies have the highest market share in the Athletic & Sporting Goods Manufacturing in the US in United States?

The company holding the most market share in United States is Callaway Golf Co.

How competitive is the Athletic & Sporting Goods Manufacturing in the US industry in United States?

The level of competition is high and steady in the Athletic & Sporting Goods Manufacturing in the US industry in United States.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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