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Residential Real Estate Agents in the UK - Market Research Report (2014-2029)

Jack Dixon Jack Dixon London, United Kingdom Last Updated: October 2024 SIC SP0.077

Revenue

£5.8bn

2024-25

£5.8bn

Past 5-Year Growth

Profit

£X.Xbn

Employees

78,314

Businesses

19,726

Wages

£X.Xbn

Residential Real Estate Agents in the UK industry analysis

Companies in the Residential Estate Agents industry act as intermediaries when a residential property is bought, sold, rented or leased in the UK. Typically, estate agents earn income via fixed flat rates or commissions and transaction fees related to the selling price charged to interested parties. Estate agents also provide clients with value-added ancillary services through which they can earn sufficient income, including specialist advisory services, contract appraisals, property valuation and escrow services. Over the five years through 2024-25, residential real estate agent’s is expected to contract at a compound annual rate of 4.7% to £5.8 billion.

Trends and Insights

  • Council tax increases will hurt landlords. Landlords may reassess their portfolios and sell their properties due to 100% council tax increases from April 2025. This will boost the supply of homes to be sold, boosting industry revenue.
  • UK property transactions to rebound. Dropping borrowing costs due to falling interest rates kickstart property transactions and aid demand for residential real estate agents.
  • London dominates UK real estate investment. It boasts a dense population, high income levels and above-average house prices, making it a hotbed for real estate investments.
  • The real estate industry is undergoing a digital transformation. The increasing prominence of online-only and hybrid estate agencies forces traditional agencies to adapt or risk losing market share, revolutionising the sector's traditional service offerings.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 4.4 % over the past five years, to reach an estimated £5.8bn in 2024.

Trends and Insights

The pandemic cooled the UK housing market

  • The estimated 11.3% tank in revenue in 2020-21 is almost exclusively the product of a hiatus in market activity during intermittent lockdowns.
  • Additional trends and insights available with purchase
Residential Real Estate Agents in the UK
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

High mortgage rates put downward pressure on house prices in the short term

  • Mortgage brokers will keep one eye on changes in monetary policy and how the Bank of England (BoE) opts to leverage changes in the base interest rate to create a balance between a supportive investment environment and measures to control inflationary pressures.

Biggest companies in the Residential Real Estate Agents in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
Connells Ltd
526.4
LSL Property Services Plc
26.5
Purplebricks Property Ltd
N/A

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Residential Real Estate Agents in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Transactions, Lettings and Ancillary. Transactions is the largest segment of the Residential Real Estate Agents in the UK.

Trends and Insights

Property transaction volumes will rebound

  • Residential property transactions, including the buying, selling, or renting of homes, act as a key barometer for market health.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Residential real estate agents act as intermediaries when a residential property is bought, sold or rented. They receive a fee or contract basis. They also provide advice and appraisals for buying, selling and renting residential properties and accompanying escrow services. The industry includes online-only residential estate agents.

What's included in this industry?

Residential property transactionsResidential property lettingsAncillary services

Companies

Connells Ltd LSL Property Services PlcPurplebricks Property Ltd

Purchase this report to view all 3 major companies in this industry.

Related Terms

STAMP DUTY LAND TAX (SDLT)CONVEYANCINGESCROW SERVICES

Industry Code

SIC 2007

SIC 68.31 - Residential Real Estate Agents in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Council tax increases will hurt landlords. Landlords may reassess their portfolios and sell their properties due to 100% council tax increases from April 2025. This will boos...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

UK property transactions to rebound. Dropping borrowing costs due to falling interest rates kickstart property transactions and aid demand for residential real estate agents.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

London dominates UK real estate investment. It boasts a dense population, high income levels and above-average house prices, making it a hotbed for real estate investments.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The real estate industry is undergoing a digital transformation. The increasing prominence of online-only and hybrid estate agencies forces traditional agencies to adapt or r...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Residential Real Estate Agents industry is somewhat fragmented. Many independent estate agency companies focus on local housing markets and low-value transaction or renta...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Connells Ltd 's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of LSL Property Services Plc's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Purplebricks Property Ltd's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Connells Ltd , and factors influencing its performance in the industry
  • Description and key data for LSL Property Services Plc, and factors influencing its performance in the industry
  • Description and key data for Purplebricks Property Ltd, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Estate agents face strict legal obligations. They are regulated on all fronts to ensure transparent, honest and fair practices, which can lead to severe penalties, like indus...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Real estate agents' profit is recovering. Despite fierce competition from online agencies, falling interest rates will increase buyer activity, boosting profit.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Residential Real Estate Agents in the UK industry in United Kingdom in 2024?

The market size of the Residential Real Estate Agents in the UK industry in United Kingdom is £5.8bn in 2024.

How many businesses are there in the Residential Real Estate Agents in the UK industry in 2024?

There are 19,726 businesses in the Residential Real Estate Agents in the UK industry in United Kingdom, which has grown at a CAGR of 4.7 % between 2019 and 2024.

Has the Residential Real Estate Agents in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Residential Real Estate Agents in the UK industry in United Kingdom has been declining at a CAGR of 4.4 % between 2019 and 2024.

What is the forecast growth of the Residential Real Estate Agents in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Residential Real Estate Agents in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Residential Real Estate Agents in the UK market in United Kingdom?

The biggest companies operating in the Residential Real Estate Agents market in United Kingdom are Connells Ltd , LSL Property Services Plc and Purplebricks Property Ltd

What does the Residential Real Estate Agents in the UK in United Kingdom include?

Residential property transactions and Residential property lettings are part of the Residential Real Estate Agents in the UK industry.

Which companies have the highest market share in the Residential Real Estate Agents in the UK in United Kingdom?

The company holding the most market share in United Kingdom is Connells Ltd .

How competitive is the Residential Real Estate Agents in the UK industry in United Kingdom?

The level of competition is high and steady in the Residential Real Estate Agents in the UK industry in United Kingdom.

Related Industries

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Competitors

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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