Industry Statistics and Trends
Market size and recent performance (2016-2031)
Industry revenue has declined at a CAGR of 1.9 % over the past five years, to reach an estimated £338.7m in 2026.
Trends and Insights
Growing online retail spending boosts online card retailers’ revenue
- The pandemic was a major catalyst for online card retailers, as internet shopping thrived while shops were forced to shut their doors. According to ONS data, online retail jumped from around 20% of retail sales pre-pandemic to a high of 37.8% in January 2021. As a result, industry revenue climbed.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2026-2031)
Market size is projected to grow over the next five years.
Trends and Insights
The online greeting card industry thrives on growing technology usage
- While already popular, the use of smartphones and tablets is set to rise over the coming years. This provides an opportunity for online card retailers as more people become inclined to shop online, including for cards.
Biggest companies in the Online Greetings Card Retailers in the UK
| Company | Market Share (%)
2026 | Revenue (£m)
2026 |
|---|---|---|
Moonpig.com Ltd | 141.3 | |
Card Factory plc | 14.3 | |
Hallmark Cards plc | 6.0 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Everyday cards, Christmas cards and Other seasonal cards. Everyday cards is the largest segment of the Online Greetings Card Retailers in the UK.
Trends and Insights
Birthday cards drive online everyday card sales
- Everyday cards are typically sent to mark lifetime moments or achievements that most people will experience, including birthdays, graduations, marriages, having children, anniversaries, illnesses, and deaths.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Companies in this industry sell greeting cards and e-cards online. The industry includes online greeting card retailers that sell physical cards, but not sales of greeting cards completed in physical stores.
What's included in this industry?
Products and services covered in the Online Greetings Card Retailers industry in the United Kingdom include Everyday cards, Christmas cards, Digital cards and Other seasonal cards.Companies
Companies covered in the Online Greetings Card Retailers industry in the United Kingdom include Moonpig.com Ltd, Card Factory plc and Hallmark Cards plc.Purchase this report to view all 4 major companies in this industry.
Related Terms
Related terms covered in the Online Greetings Card Retailers industry in the United Kingdom include bricks-and-mortar, print-at-home, e-card, spring season and pay-per-click advertisements.Industry Code
SIC 47.62 - Online Greetings Card Retailers in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Digital transformation drives demand for online cards. The surge of internet-enabled households and the advent of new tech, has fuelled growth in personalised digital greetin...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2016-2025) and forecast (2026-2031)
- Employees, including historical (2016-2025) and forecast (2026-2031)
- Businesses, including historical (2016-2025) and forecast (2026-2031)
- Profit, including historical (2016-2026)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Everyday cards have maintained steady sales in the digital market. Amid increasing online consumption, traditional cards for birthdays and anniversaries remain popular, with ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2026
- Product innovation level
Charts
- Products & services segmentation in 2026
- Major market segmentation in 2026
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
London and the South East are home to the most online greetings card retailers. Both regions command a dense population with a high disposable income and strong logistics, cr...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2026
Tables
- Number and share of establishments in each region in 2026
- Number and share of revenue each region accounts for in 2026
- Number and share of wages each region accounts for in 2026
- Number and share of employees in each region in 2026
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition fuels pricing wars among online card retailers. With factors such as product range and delivery speed at play, larger competitors like Moonpig tend to leverage th...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2021-2026
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Moonpig dominates the online greetings card industry. Its unique, fun and personalised approach to card creation, alongside wide distribution and a diverse product portfolio,...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2022 through 2026
- Major companies in the industry, including market share, revenue, profit and profit margin in 2026
- Overview of Moonpig.com Ltd's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Card Factory plc's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Hallmark Cards plc's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Moonpig.com Ltd, and factors influencing its performance in the industry
- Description and key data for Card Factory plc, and factors influencing its performance in the industry
- Description and key data for Hallmark Cards plc, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Consumer Contracts Regulations 2013 directly impacts the industry. It mandates firms to disclose their cancellation policy and prohibits extra fees for contract terminati...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2016-2031)
- Assistance historical data and forecast (2016-2031)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Online Greeting Card Retailers face competitive pressures. Larger firms' in-house capabilities give them an edge, while some smaller businesses grapple with elevated costs, i...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2020-2024)
- Coverage Ratios (2020-2024)
- Leverage Ratios (2020-2024)
- Operating Ratios (2020-2024)
- Assets (2020-2024)
- Liabilities (2020-2024)
- Cash Flow & Debt Service Ratios (2016-2031)
- Revenue per Employee (2016-2031)
- Revenue per Enterprise (2016-2031)
- Employees per Establishment (2016-2031)
- Employees per Enterprise (2016-2031)
- Average Wage (2016-2031)
- Wages/Revenue (2016-2031)
- Establishments per Enterprise (2016-2031)
- IVA/Revenue (2016-2031)
- Imports/Demand (2016-2031)
- Exports/Revenue (2016-2031)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2016-2031)
- IVA (2016-2031)
- Establishments (2016-2031)
- Enterprises (2016-2031)
- Employment (2016-2031)
- Exports (2016-2031)
- Imports (2016-2031)
- Wages (2016-2031)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Greetings Card Retailers industry in the United Kingdom in 2026?
The market size of the Online Greetings Card Retailers industry in the United Kingdom is £338.7m in 2026.
How many businesses are there in the Online Greetings Card Retailers industry in the United Kingdom in 2026?
There are 446 businesses in the Online Greetings Card Retailers industry in the United Kingdom, which has grown at a CAGR of 6.0 % between 2021 and 2026.
How may import tariffs affect the Online Greetings Card Retailers industry in the United Kingdom?
The Online Greetings Card Retailers industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Greetings Card Retailers industry in the United Kingdom?
The Online Greetings Card Retailers industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Greetings Card Retailers industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Online Greetings Card Retailers industry in the United Kingdom has been declining at a CAGR of 1.9 % between 2021 and 2026.
What is the forecast growth of the Online Greetings Card Retailers industry in the United Kingdom over the next 5 years?
Over the next five years, the Online Greetings Card Retailers industry in the United Kingdom is expected to grow.
What are the biggest companies in the Online Greetings Card Retailers industry in the United Kingdom?
The biggest companies operating in the Online Greetings Card Retailers industry in the United Kingdom are Moonpig.com Ltd, Card Factory plc and Hallmark Cards plc
What does the Online Greetings Card Retailers industry in the United Kingdom include?
Everyday cards and Christmas cards are part of the Online Greetings Card Retailers industry in the United Kingdom.
Which companies have the highest market share in the Online Greetings Card Retailers industry in the United Kingdom?
The company holding the most market share in the Online Greetings Card Retailers industry in the United Kingdom is Moonpig.com Ltd.
How competitive is the Online Greetings Card Retailers industry in the United Kingdom?
The level of competition is moderate and increasing in the Online Greetings Card Retailers industry in the United Kingdom.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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