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Electrical Household Appliance Retailing in the UK - Market Research Report (2015-2030)

Oliver Parmar Oliver Parmar London, United Kingdom Last Updated: April 2025 SIC G47.540

Revenue

£6.9bn

2025-26

£6.9bn

Past 5-Year Growth

Profit

£XXX.Xm

Employees

32,908

Businesses

2,313

Wages

£XXX.Xm

Electrical Household Appliance Retailing in the UK industry analysis

Electrical household appliance retailers are vulnerable to fluctuations in consumer spending patterns, housing market volatility and mounting competition from online retailers. Changing consumer spending habits have influenced sales; retailers face a consumer market that considers convenience, affordable pricing and sustainability integral factors when shopping for new appliances. This has resulted in a surge in online orders, where prices are lower and more convenient deliveries and click-and-collect options are available. Fluctuations in the UK housing market have also been reflected in demand for white goods (think large domestic appliances like washing machines). A slowdown in house purchases due to high inflation and skyrocketing mortgage rates from 2022-23 was followed by an uptick in housing demand as mortgage interest payments fell, contributing to rising demand for electrical appliances in 2023-24. Growing environmental awareness means demand for sustainable and eco-friendly appliances has soared. At the same time, there’s been a greater focus on repairs and recycled appliances as people look for greener solutions that contribute to a circular economy. Retailers are introducing new innovative systems and appliances to align with this demand, such as more energy-efficient washing machines.

Trends and Insights

  • Inflation subdues bolstering consumer confidence. Inflation is returning to normal levels across the country leading to increased demand from consumers which is driving revenue across the industry.
  • Fridges and washing machines become more efficient. Appliances are being developed to become more environmentally friendly and energy-efficient. Fridges are using less energy, while washing machines are using less water.
  • London is home to the most household appliance retailers. It has a high concentration of residential and commercial buildings, supporting strong sales. However, high commercial rent prices have forced some stores to relocate or move online.
  • Providing high-quality customer service secures repeat sales. Having granular technical knowledge helps drive sales and develops loyalty among customers. Offering a variety of delivery options can also help retailers set themselves apart.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 5.2 % over the past five years, to reach an estimated £6.9bn in 2025.

Trends and Insights

Sales of small appliances stay strong while white goods falter

  • Data from the Office for National Statistics (ONS) reveals that consumer price inflation fell to 2.6% in March 2025. The rate at which prices are rising has been edging closer towards the 2% target over the past couple of years, helping to boost confidence among consumers. While inflation has eased, consumers continue to limit their spending on discretionary goods and typically only purchase major household electrical appliances when their existing ones break.
  • Additional trends and insights available with purchase
Electrical Household Appliance Retailing in the UK
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

More focus on replacements and repairs bring short-term falls but long-term gains

  • Under the Right to Repair regulation, manufacturers are obliged to make spare parts and provide repair and maintenance information, potentially increasing the lifespan of white goods by up to 10 years. This is cutting into demand for white goods is set to fall, as these rules re cementing their status as workhorse products, meaning they're only replaced when they break down.

Biggest companies in the Electrical Household Appliance Retailing in the UK

Company
Market Share (%)
2026
Revenue (£m)
2026
Currys plc
913.2
AO Retail Ltd
849.0
Argos Ltd
631.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Electrical Household Appliance Retailing in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Laundry appliances, Cooking appliances and Refrigeration appliances. Laundry appliances is the largest segment of the Electrical Household Appliance Retailing in the UK.

Trends and Insights

Enhanced energy standards and smart technology transform fridges

  • Refrigeration appliances include fridges, fridge-freezers and mini-fridges and are an essential way to safely store food and drinks.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Stores in this industry sell household electrical appliances classified as white goods. Products include washing machines, tumble dryers, refrigerators, freezers and electric cookers. Small domestic appliances such as microwaves, vacuum cleaners, kettles, toasters and irons are also included. Stores that specialise in selling audiovisual, computing and photographic equipment aren’t covered. Online-only stores with no physical outlets are also excluded.

What's included in this industry?

Cooking appliancesLaundry appliancesRefrigeration appliancesSmall appliancesCleaning appliances

Companies

Currys plcAO Retail LtdArgos Ltd

Purchase this report to view all 4 major companies in this industry.

Related Terms

BRICKS-AND-MORTAR STOREM-COMMERCEMASS MERCHANDISERWORKHORSEWHITE GOODS

Industry Code

SIC 2007

SIC 47.54 - Electrical Household Appliance Retailing in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Inflation subdues bolstering consumer confidence. Inflation is returning to normal levels across the country leading to increased demand from consumers which is driving reven...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Fridges and washing machines become more efficient. Appliances are being developed to become more environmentally friendly and energy-efficient. Fridges are using less energy...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

London is home to the most household appliance retailers. It has a high concentration of residential and commercial buildings, supporting strong sales. However, high commerci...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Providing high-quality customer service secures repeat sales. Having granular technical knowledge helps drive sales and develops loyalty among customers. Offering a variety o...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

AO World gains new customers. The company's customer base has expanded, driving up revenue and encouraging investment in new warehouses.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Currys plc's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of AO Retail Ltd's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Argos Ltd's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Currys plc, and factors influencing its performance in the industry
  • Description and key data for AO Retail Ltd, and factors influencing its performance in the industry
  • Description and key data for Argos Ltd, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Sales of household appliances rely heavily on disposable income. As disposable income levels inch up, fuelled by wage growth, spending on white goods and smaller appliances s...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchase costs edge downwards. The retail price index for electrical appliances has been dipping since 2024, lowering retailers’ purchase costs.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2019-2023)
  • Coverage Ratios (2019-2023)
  • Leverage Ratios  (2019-2023)
  • Operating Ratios (2019-2023)
  • Assets (2019-2023)
  • Liabilities (2019-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Electrical Household Appliance Retailing industry in the United Kingdom in 2025?

The market size of the Electrical Household Appliance Retailing industry in the United Kingdom is £6.9bn in 2025.

How many businesses are there in the Electrical Household Appliance Retailing industry in the United Kingdom in 2025?

There are 2,313 businesses in the Electrical Household Appliance Retailing industry in the United Kingdom, which has declined at a CAGR of 1.4 % between 2020 and 2025.

How may import tariffs affect the Electrical Household Appliance Retailing industry in the United Kingdom?

The Electrical Household Appliance Retailing industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Electrical Household Appliance Retailing industry in the United Kingdom?

The Electrical Household Appliance Retailing industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Electrical Household Appliance Retailing industry in the United Kingdom grown or declined over the past 5 years?

The market size of the Electrical Household Appliance Retailing industry in the United Kingdom has been declining at a CAGR of 5.2 % between 2020 and 2025.

What is the forecast growth of the Electrical Household Appliance Retailing industry in the United Kingdom over the next 5 years?

Over the next five years, the Electrical Household Appliance Retailing industry in the United Kingdom is expected to grow.

What are the biggest companies in the Electrical Household Appliance Retailing industry in the United Kingdom?

The biggest companies operating in the Electrical Household Appliance Retailing industry in the United Kingdom are Currys plc, AO Retail Ltd and Argos Ltd

What does the Electrical Household Appliance Retailing industry in the United Kingdom include?

Cooking appliances and Laundry appliances are part of the Electrical Household Appliance Retailing industry in the United Kingdom.

Which companies have the highest market share in the Electrical Household Appliance Retailing industry in the United Kingdom?

The company holding the most market share in the Electrical Household Appliance Retailing industry in the United Kingdom is Currys plc.

How competitive is the Electrical Household Appliance Retailing industry in the United Kingdom?

The level of competition is high and increasing in the Electrical Household Appliance Retailing industry in the United Kingdom.

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Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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