Beer Manufacturing in New Zealand - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: July 2024
ANZSIC C1212NZRevenue
$2.1bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
2,445
Businesses
181
Wages
$XXX.Xm
Beer Manufacturing in New Zealand industry analysis
Beer manufacturers have faced mixed trading conditions over the past five years. Craft beer’s growing popularity has supported the industry's performance, despite declining mainstream beer consumption due to rising health consciousness. This fall aligns with wider trends in alcohol consumption, as consumers have increasingly turned to premium alcoholic alternatives like craft spirits or non-alcoholic beer and other beverages. Pandemic lockdowns and travel restrictions severely limited sales of beer at craft breweries and licensed premises. However, increased sales through liquor retailing establishments helped constrain revenue declines. Overall, beer manufacturing revenue is anticipated to fall at an annualised rate of 1.0% over the five years through 2024-25, to total $2.1 billion. This trend includes an expected drop of 1.4% in the current year due to falling household discretionary income.
Trends and Insights
- Beer manufacturing revenue has declined in line with a drop in per capita beer consumption. Falls in demand have been most noticeable in the mid- and low-strength segments, with demand rising for full-strength beer.
- Craft beer has increased as a share of production over the past five years. Its high-quality, premium image has helped sustain demand amid declining per capita beer consumption.
- Most beer manufacturers are located on the North Island. Brewers in Auckland and Wellington are close to downstream markets with over 40.0% of the population situated in these regions.
- Market share concentration is moderate but declining. Lion NZ and DB Breweries have set themselves up as market leaders through acquisitions, but a steady stream of new craft brewers have undermined their position.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.0 % over the past five years, to reach an estimated $2.1bn in 2024.
Trends and Insights
Beer consumption is falling as consumers re-evaluate their lifestyles
- Per capita beer consumption has consistently fallen over the past decade as increasingly health-conscious consumers have cut back on their consumption.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Healthier consumer lifestyles are projected to weaken demand
- Rising health consciousness is set to weaken revenue, with alcohol consumption declining, particularly of mainstream beer brands associated with unhealthy drinking habits.
Biggest companies in the Beer Manufacturing in New Zealand
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Lion NZ | 614.8 | |
DB Breweries | 521.7 | |
MOA BREWING COMPANY LIMITED | 9.8 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Light beer, Mid-strength beer and Full-strength beer. Light beer is the largest segment of the Beer Manufacturing in New Zealand.
Trends and Insights
Full-strength beer remains popular, but demand is switching to craft and imported beer brands
- Full-strength beer includes all beers with over 4% alcohol by volume (ABV).
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Milk and Cream Processing in New Zealand
- Wine Production in New Zealand
- Spirit Manufacturing in New Zealand
- Soft Drink, Juice and Bottled Water Manufacturing in New Zealand
Complementors
- Grain Growing in New Zealand
- Pubs, Bars and Nightclubs in New Zealand
International industries
- Global Beer Manufacturing
- Breweries in the US
- Craft Beer Production in the US
- Breweries in Canada
- Beer Manufacturing in Australia
Table of Contents
About this industry
Industry definition
Firms in the Beer Manufacturing industry brew, package and distribute beer. Beer produced by the industry is generally packaged in kegs, bottles or cans and is sold to bars, wholesalers and retailers. Non-alcoholic beer production is excluded from the industry.
What's included in this industry?
Full-strength beerCraft beerLight beerMid-strength beerCompanies
Lion NZDB BreweriesMOA BREWING COMPANY LIMITEDPurchase this report to view all 3 major companies in this industry.
Related Terms
OFF-PREMISES CONSUMPTIONON-PREMISES CONSUMPTIONRTDIndustry Code
ANZSIC 1212 - Beer Manufacturing in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Beer manufacturing revenue has declined in line with a drop in per capita beer consumption. Falls in demand have been most noticeable in the mid- and low-strength segments, w...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Craft beer has increased as a share of production over the past five years. Its high-quality, premium image has helped sustain demand amid declining per capita beer consumpti...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Most beer manufacturers are located on the North Island. Brewers in Auckland and Wellington are close to downstream markets with over 40.0% of the population situated in thes...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Market share concentration is moderate but declining. Lion NZ and DB Breweries have set themselves up as market leaders through acquisitions, but a steady stream of new craft...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The two major beer manufacturers in New Zealand both have foreign backing. Lion NZ is ultimately owned by Japan-based conglomerate Kirin Holdings, while DB Breweries is ultim...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Lion NZ's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of DB Breweries's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of MOA BREWING COMPANY LIMITED's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Lion NZ, and factors influencing its performance in the industry
- Description and key data for DB Breweries, and factors influencing its performance in the industry
- Description and key data for MOA BREWING COMPANY LIMITED, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Beer manufacturers must abide by the Australia New Zealand Joint Food Standards Code. This includes manufacturing standards and labelling requirements, which could soon inclu...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit margins have fallen over the past five years. Beer manufacturers have faced rising costs, and declining demand volumes have weakened profitability.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Beer Manufacturing industry in New Zealand in 2024?
The market size of the Beer Manufacturing industry in New Zealand is $2.1bn in 2024.
How many businesses are there in the Beer Manufacturing in New Zealand industry in 2024?
There are 181 businesses in the Beer Manufacturing industry in New Zealand, which has declined at a CAGR of 0.2 % between 2019 and 2024.
Has the Beer Manufacturing industry in New Zealand grown or declined over the past 5 years?
The market size of the Beer Manufacturing industry in New Zealand has been declining at a CAGR of 1.0 % between 2019 and 2024.
What is the forecast growth of the Beer Manufacturing industry in New Zealand over the next 5 years?
Over the next five years, the Beer Manufacturing industry in New Zealand is expected to decline.
What are the biggest companies in the Beer Manufacturing market in New Zealand?
The biggest companies operating in the Beer Manufacturing market in New Zealand are Lion NZ, DB Breweries and MOA BREWING COMPANY LIMITED
What does the Beer Manufacturing in New Zealand include?
Full-strength beer and Craft beer are part of the Beer Manufacturing industry.
Which companies have the highest market share in the Beer Manufacturing in New Zealand?
The company holding the most market share in New Zealand is Lion NZ.
How competitive is the Beer Manufacturing industry in New Zealand?
The level of competition is moderate and increasing in the Beer Manufacturing industry in New Zealand.
