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Wine & Cider Production in Italy - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

IT-C1102 August 2024 Factsheet

Revenue

€12.7bn

2019-2024 0.8 %
2024-2029 X.X %

Employees

19,230

2019-2024 0.6 %
2024-2029 X.X %

Businesses

1,739

2019-2024 0.8 %
2024-2029 X.X %

Wages

€XXX.Xm

2019-2024 X.X %
2024-2029 X.X %

Wine & Cider Production in Italy market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Italy compared to Europe?

Country Benchmarking

Industry Data Italy

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#2 In Europe
Business
#3 In Europe
Employees
#3 In Europe
Wages
#3 In Europe

View industry report for Europe

Wine and cider production have long histories in Europe, with the continent making up over half of the world’s production of both drinks. However, despite being home to eight of the top ten alcohol-consuming nations worldwide, Europe is witnessing a slump in alcohol consumption, which raises concerns about wine and cider demand. The World Health Organzation reports that the average alcohol intake per person dropped by 21% between 2000 and 2021. This shift is primarily driven by increased health consciousness, prompting many to limit or even stop their alcohol consumption. These trends have contributed to a drop in revenue over the five years through 2024, at an estimated compound annual rate of 4% to reach €47.4 billion, including a projected 2.7% drop in 2024 alone.

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Enterprises
Number of businesses in 2024

Biggest companies in the Wine & Cider Production in Italy

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Cantine Riunite & Civ S.C. AGR
770.6
45.5
5.9
Caviro Extra SpA
430.3
25.3
5.9

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Top Questions Answered in this Report

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What is the market size of the Wine & Cider Production industry in Italy in 2024?

The market size of the Wine & Cider Production industry in Italy is €12.7bn in 2024.

How many businesses are there in the Wine & Cider Production in Italy industry in 2024?

There are 1,739 businesses in the Wine & Cider Production industry in Italy, which has declined at a CAGR of 0.8 % between 2019 and 2024.

Has the Wine & Cider Production industry in Italy grown or declined over the past 5 years?

The market size of the Wine & Cider Production industry in Italy has been growing at a CAGR of 0.8 % between 2019 and 2024.

What is the forecast growth of the Wine & Cider Production industry in Italy over the next 5 years?

Over the next five years, the Wine & Cider Production industry in Italy is expected to grow.

What are the biggest companies in the Wine & Cider Production market in Italy?

The biggest companies operating in the Wine & Cider Production market in Italy are Cantine Riunite & Civ S.C. AGR and Caviro Extra SpA

What does the Wine & Cider Production in Italy include?

Sparkling wine and Still wine are part of the Wine & Cider Production industry.

Which companies have the highest market share in the Wine & Cider Production in Italy?

The company holding the most market share in Italy is Cantine Riunite & Civ S.C. AGR.

How competitive is the Wine & Cider Production industry in Italy?

The level of competition is moderate and increasing in the Wine & Cider Production industry in Italy.

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Table of Contents

About this industry

Industry definition

Participants in this industry produce different wine varieties from fermenting grapes. The industry also includes the production of other fermented alcoholic beverages such as cider, perry and mead.

Related Terms

FermentationGRAPE MUSTVERMOUTH

What's included in this industry?

Sparkling wineStill wineCider

Companies

Cantine Riunite & Civ S.C. AGRCaviro Extra SpA

Industry Code

ISIC 2006

1102 - Manufacture of wines in Italy

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Wine & Cider Production in Italy industry?


Outlook

Analysis

What's driving the Wine & Cider Production in Italy industry outlook?


Volatility

Analysis

What influences volatility in the Wine & Cider Production in Italy industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Wine & Cider Production in Italy industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

White and rose wines trump red in popularity. The International Organisation of Vine and Wine has recorded that white and rose wines have overtaken red wine consumption for the first time.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Wine & Cider Production in Italy industry's products and services performing?

Analysis

What are innovations in the Wine & Cider Production in Italy industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Wine & Cider Production in Italy industry?


International Trade

Highlights

  • Total Imports into Italy
  • Total Exports into Italy
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Winemaking is highly fragmented. Thousands of vineyards produce their own brands of wine and each region has their own distinct varieties.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Wine & Cider Production in Italy located?

Companies

Data Tables

Top 2 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Sales and promotion are limited across Europe. Sales of wine and cider are banned for under 18s in most European countries and under 16s in the rest. Some countries, including Croatia, Denmark and the Netherlands, ban or severely restrict the advertising of wine.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Wine & Cider Production in Italy industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Rising ingredient costs pressurise European wineries and cider makers. This pressure stems from mounting inflation, global supply shortages and heightened energy costs due to the Ukraine conflict, affecting prices for consumers.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Wine & Cider Production in Italy industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.