Industry Statistics and Rankings
How does this industry perform in Hungary compared to Europe?
Country Benchmarking
Industry Data Hungary
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#16 In EuropeBusiness
#10 In EuropeEmployees
#14 In EuropeWages
#14 In EuropeEuropean software publishers' revenue is forecast to deline at a compound annual rate of 1.6% over the five years through 2024 to reach €57.8 billion. Software sales have been driven up by rising digitalisation and technological developments across the continent. The software publishing market has been characterised by acquisitions, with global publishers looking to remain on top of market trends and protect their competitive positions by acquiring smaller, niche publishers. While internal research and development remains crucial, acquisitions have become the go-to method for many large software companies to find new products.
Enterprises
Number of businesses in 2024
Biggest companies in the Software Publishing in Hungary
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Microsoft Corporation | 242,300.0 | 95,000.0 | 39.2 | |
SAP SE | 34,000.0 | 8,900.0 | 26.2 | |
Oracle Corporation | 53,000.0 | 14,500.0 | 27.4 |
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Top Questions Answered in this Report
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What is the market size of the Software Publishing industry in Hungary in 2024?
The market size of the Software Publishing industry in Hungary is €515.9m in 2024.
How many businesses are there in the Software Publishing in Hungary industry in 2024?
There are 955 businesses in the Software Publishing industry in Hungary, which has declined at a CAGR of 0.0 % between 2019 and 2024.
Has the Software Publishing industry in Hungary grown or declined over the past 5 years?
The market size of the Software Publishing industry in Hungary has been declining at a CAGR of 0.0 % between 2019 and 2024.
What is the forecast growth of the Software Publishing industry in Hungary over the next 5 years?
Over the next five years, the Software Publishing industry in Hungary is expected to grow.
What are the biggest companies in the Software Publishing market in Hungary?
The biggest companies operating in the Software Publishing market in Hungary are Microsoft Corporation, SAP SE and Oracle Corporation
What does the Software Publishing in Hungary include?
Operating systems and Web- and cloud-based software are part of the Software Publishing industry.
Which companies have the highest market share in the Software Publishing in Hungary?
The company holding the most market share in Hungary is Microsoft Corporation.
How competitive is the Software Publishing industry in Hungary?
The level of competition is low and decreasing in the Software Publishing industry in Hungary.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
Complementors
Table of Contents
About this industry
Industry definition
This industry is made up of companies that publish ready-made non-customised software, engaging in activities such as marketing, translation, technical support and the design of packaging and documentation.
Related Terms
CLOUD COMPUTINGENTERPRISE SOFTWAREFIRMWARESOFTWARE AS A SERVICEWhat's included in this industry?
Operating systemsWeb- and cloud-based softwareDesktop applicationsSoftware adaptationEmbedded softwareCompanies
Microsoft CorporationSAP SEOracle CorporationIndustry Code
582 - Software publishing in Hungary
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Software Publishing in Hungary industry?
Outlook
Analysis
What's driving the Software Publishing in Hungary industry outlook?
Volatility
Analysis
What influences volatility in the Software Publishing in Hungary industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Software Publishing in Hungary industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Desktop applications stay on top. They’ve long been software publishers’ largest source of revenue, given they’re the foundation of the industry, but other services are gaining ground, especially with cloud computing becoming more commonplace.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Software Publishing in Hungary industry's products and services performing?
Analysis
What are innovations in the Software Publishing in Hungary industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Software Publishing in Hungary industry?
International Trade
Highlights
- Total Imports into Hungary
- Total Exports into Hungary
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
A saturated market keeps concentration low. This reflects the fragmented nature of the software market outside of the global powerhouses. However, concentration does vary depending on the type of software.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Software Publishing in Hungary located?
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Data protection laws rule the market. Software publishers are privy to a huge amount of confidential data, so they have to ensure tight compliance with the General Data Protection Regulation.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Software Publishing in Hungary industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Software publishers’ profit potential is huge. This is because software is protected under intellectual property laws and investment in software publishing is front-loaded. Online delivery of software also inflates profitability.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Software Publishing in Hungary industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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