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Game & Toy Retailing in Hungary - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

HU-G4764 March 2024 Factsheet

Revenue

€77.2m

2019-2024 7.4 %
2024-2029 X.X %

Employees

1,008

2019-2024 0.1 %
2024-2029 X.X %

Businesses

305

2019-2024 0.9 %
2024-2029 X.X %

Wages

€XX.Xm

2019-2024 X.X %
2024-2029 X.X %

Game & Toy Retailing in Hungary market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Hungary compared to Europe?

Country Benchmarking

Industry Data Hungary

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#22 In Europe
Business
#15 In Europe
Employees
#18 In Europe
Wages
#17 In Europe

View industry report for Europe

The COVID-19 pandemic has inflicted substantial financial hardships on physical bookstores in Europe due to store closures amid lockdown periods. As a result, brick-and-mortar outlets, particularly in France and Italy, have seen significant revenue drops. In contrast, online retailers like Amazon have enjoyed a hike in sales because of their attractive price deals and affordable delivery options. Physical bookshops are adopting modern strategies such as click-and-collect services and home delivery of books to keep up with competitors. Meanwhile, traditional print book sales are dwindling across Europe, with e-books and audiobooks gaining momentum. Industry revenue is forecast to slump at a compound annual rate of 5.0% over the five years through 2024 to €15.8 billion, including a projected drop of 3.3% in 2024, when the average industry profit margin is expected to reach 6.6%.

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Enterprises
Number of businesses in 2024

Biggest companies in the Game & Toy Retailing in Hungary

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Game & Toy Retailing in Hungary industry for IBISWorld to include in this product.

Top Questions Answered in this Report

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What is the market size of the Game & Toy Retailing industry in Hungary in 2024?

The market size of the Game & Toy Retailing industry in Hungary is €77.2m in 2024.

How many businesses are there in the Game & Toy Retailing in Hungary industry in 2024?

There are 305 businesses in the Game & Toy Retailing industry in Hungary, which has declined at a CAGR of 0.9 % between 2019 and 2024.

Has the Game & Toy Retailing industry in Hungary grown or declined over the past 5 years?

The market size of the Game & Toy Retailing industry in Hungary has been declining at a CAGR of 7.4 % between 2019 and 2024.

What is the forecast growth of the Game & Toy Retailing industry in Hungary over the next 5 years?

Over the next five years, the Game & Toy Retailing industry in Hungary is expected to grow.

What does the Game & Toy Retailing in Hungary include?

Books and Newspapers and magazines are part of the Game & Toy Retailing industry.

How competitive is the Game & Toy Retailing industry in Hungary?

The level of competition is moderate and steady in the Game & Toy Retailing industry in Hungary.

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Table of Contents

About this industry

Industry definition

This industry entails specialised retail stores selling books, newspapers and stationery. These items are purchased directly from wholesalers, book publishers, newspaper publishers and stationery manufacturers. Stores that operate solely online are excluded from this industry. E-books and audiobooks are also not included in the industry.

Related Terms

E-COMMERCE E-BOOK SPECIALISED STORES

What's included in this industry?

BooksNewspapers and magazinesStationery

Companies

Industry Code

ISIC 2006

4764 - Retail sale of games and toys in specialized stores in Hungary

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Game & Toy Retailing in Hungary industry?


Outlook

Analysis

What's driving the Game & Toy Retailing in Hungary industry outlook?


Volatility

Analysis

What influences volatility in the Game & Toy Retailing in Hungary industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Game & Toy Retailing in Hungary industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Interactive electronic toys are transforming play and stimulating child development. Advancements in design and technology are key to enhancing educational value and market appeal.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Game & Toy Retailing in Hungary industry's products and services performing?

Analysis

What are innovations in the Game & Toy Retailing in Hungary industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Game & Toy Retailing in Hungary industry?


International Trade

Highlights

  • Total Imports into Hungary
  • Total Exports into Hungary
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Retailers encounter intense price wars, risking displacement by online companies. To regain market share, they are actively engaging in bold marketing and advertising initiatives while bolstering their online platforms.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Game & Toy Retailing in Hungary located?

Companies

Data Tables

Top 0 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Retailers must ensure toys meet safety standards and are labelled. They primarily focus on compliance rather than manufacturing processes, which are subject to separate regulations.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Game & Toy Retailing in Hungary industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Toy retailers boost profits through bulk purchases, face high rents. Economies of scale help lower costs, but traditional stores grapple with high rents and price wars.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Game & Toy Retailing in Hungary industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.