Industry Statistics and Trends
Market size and recent performance (2016-2031)
Industry revenue has declined at a CAGR of 8.9 % over the past five years, to reach an estimated €4.8bn in 2026.
Trends and Insights
Textile wholesale is becoming increasingly digitalised
- Digitalisation is shifting the sales channels in textile wholesale online. According to the B2B Market Monitor 2025 by ECC KÖLN, FIS and Shopware, the total B2B e-commerce of wholesalers and manufacturers will reach a turnover of 509 billion euros in 2024, which corresponds to an increase of 7%. With an average annual growth rate of 29.4% between 2018 and 2024, online marketplaces have established themselves as a key growth driver in B2B e-commerce for wholesalers and manufacturers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2026-2031)
Market size is projected to grow over the next five years.
Trends and Insights
Wholesalers are investing in the digital infrastructure to fulfil the requirements for the digital product passport
- In accordance with the Ecodesign Regulation, the Digital Product Passport (DDP) for sustainable products will be mandatory for textiles from February 2027. The DDP bundles all relevant information across the entire life cycle, from fibre origin to recycling, and makes it accessible via a QR code or NFC chip on the product. Suppliers must provide precise information on the material composition, origin of the fibres and production conditions in machine-readable format.
Biggest companies in the Textile Wholesaling in Germany
| Company | Market Share (%)
2026 | Revenue (€m)
2026 |
|---|---|---|
W. & L. Jordan GmbH | 73.3 | |
Zimmer + Rohde GmbH | 15.8 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Home textiles, Bedding and Haberdashery and accessories. Home textiles is the largest segment of the Textile Wholesaling in Germany.
Trends and Insights
The relocation of the workplace to the home increases the demand for home textiles
- The most important product group in the industry is textiles for domestic use. These include curtains, drapes, blinds, towels, cloths, dusters, tablecloths, chair covers and bed linen. The products are available in various price ranges, but are generally significantly cheaper than bedding.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The wholesale trade in textiles is concerned with the sale of decorative and furnishing fabrics, bedding such as mattresses and blankets, sewing supplies such as needles and yarns as well as household items to retailers and other companies. The sector does not include the wholesale of clothing and the wholesale of textile fibres.
What's included in this industry?
Products and services covered in the Textile Wholesaling industry in Germany include Home textiles, Bedding, Haberdashery and accessories and Decorative textile goods.Companies
Companies covered in the Textile Wholesaling industry in Germany include W. & L. Jordan GmbH and Zimmer + Rohde GmbH.Purchase this report to view all 2 major companies in this industry.
Related Terms
Related terms covered in the Textile Wholesaling industry in Germany include short goods, bedding and enterprise resource planning (erp).Industry Code
WZ 46.41 - Textile Wholesaling in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
German textile wholesalers are shifting their procurement from China to nearshoring locations in Turkey and North Africa in order to minimise supply chain risks. Higher purch...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2016-2025) and forecast (2026-2031)
- Employees, including historical (2016-2025) and forecast (2026-2031)
- Businesses, including historical (2016-2025) and forecast (2026-2031)
- Profit, including historical (2016-2026)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Due to the spread of working from home, the demand for home textiles has increased. As consumers spend more time at home, the wear and tear on existing household furnishings ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2026
- Product innovation level
Charts
- Products & services segmentation in 2026
- Major market segmentation in 2026
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Wholesalers benefit from a high retail density in the vicinity of their locations. Proximity to this important customer group means short transport routes and makes it easier...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2026
Tables
- Number and share of establishments in each region in 2026
- Number and share of revenue each region accounts for in 2026
- Number and share of wages each region accounts for in 2026
- Number and share of employees in each region in 2026
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
There is a fierce price war on the market. Large customers such as retail or hotel chains exert considerable price pressure on industry players. It is often not possible to d...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2021-2026
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Small and medium-sized companies predominate in the wholesale of textiles, while large corporations are barely represented. The industry is highly fragmented and characterise...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2022 through 2026
- Major companies in the industry, including market share, revenue, profit and profit margin in 2026
- Overview of W. & L. Jordan GmbH's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Zimmer + Rohde GmbH's performance by revenue, market share and profit margin from 2020 through 2026
Detailed analysis
- Description and key data for W. & L. Jordan GmbH, and factors influencing its performance in the industry
- Description and key data for Zimmer + Rohde GmbH, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Growing online retail is threatening the business model of brick-and-mortar wholesalers. Although it also offers them opportunities to broaden their sales organisation, above...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2016-2031)
- Assistance historical data and forecast (2016-2031)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The profitability of the industry is on a downward trend. This is due to intense competition and the increasing squeezing out of wholesalers from the value chain.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2016-2031)
- Revenue per Employee (2016-2031)
- Revenue per Enterprise (2016-2031)
- Employees per Establishment (2016-2031)
- Employees per Enterprise (2016-2031)
- Average Wage (2016-2031)
- Wages/Revenue (2016-2031)
- Establishments per Enterprise (2016-2031)
- IVA/Revenue (2016-2031)
- Imports/Demand (2016-2031)
- Exports/Revenue (2016-2031)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2016-2031)
- IVA (2016-2031)
- Establishments (2016-2031)
- Enterprises (2016-2031)
- Employment (2016-2031)
- Exports (2016-2031)
- Imports (2016-2031)
- Wages (2016-2031)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Textile Wholesaling industry in Germany in 2026?
The market size of the Textile Wholesaling industry in Germany is €4.8bn in 2026.
How many businesses are there in the Textile Wholesaling industry in Germany in 2026?
There are 1,591 businesses in the Textile Wholesaling industry in Germany, which has grown at a CAGR of 0.7 % between 2021 and 2026.
How may import tariffs affect the Textile Wholesaling industry in Germany?
The Textile Wholesaling industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Textile Wholesaling industry in Germany?
The Textile Wholesaling industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Textile Wholesaling industry in Germany grown or declined over the past 5 years?
The market size of the Textile Wholesaling industry in Germany has been declining at a CAGR of 8.9 % between 2021 and 2026.
What is the forecast growth of the Textile Wholesaling industry in Germany over the next 5 years?
Over the next five years, the Textile Wholesaling industry in Germany is expected to grow.
What are the biggest companies in the Textile Wholesaling industry in Germany?
The biggest companies operating in the Textile Wholesaling industry in Germany are W. & L. Jordan GmbH and Zimmer + Rohde GmbH
What does the Textile Wholesaling industry in Germany include?
Home textiles and Bedding are part of the Textile Wholesaling industry in Germany.
Which companies have the highest market share in the Textile Wholesaling industry in Germany?
The company holding the most market share in the Textile Wholesaling industry in Germany is W. & L. Jordan GmbH.
How competitive is the Textile Wholesaling industry in Germany?
The level of competition is high and increasing in the Textile Wholesaling industry in Germany.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
