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Textile Retailers in Germany - Market Research Report (2014-2029)

Nina Koefler Nina Koefler Frankfurt, Germany Last Updated: August 2024 WZ G47.51DE

Revenue

€2.2bn

2024

€2.2bn

Past 5-Year Growth

Profit

€XX.Xm

Employees

23,618

Businesses

5,555

Wages

€XXX.Xm

Textile Retailers in Germany industry analysis

The textile retail sector has experienced mixed development over the past five years. In 2020, larger industry players were initially able to perform well despite the pandemic. The increased demand for textile furnishings contributed to sales growth for industry players with a high level of brand awareness and an established online shop. Smaller providers without sufficiently developed online offerings, on the other hand, fell by the wayside. Sales then collapsed in 2021. Nevertheless, the sector has achieved average annual sales growth of 3.7% over the last five years. In 2024, demand is expected to increase slightly compared to the previous year due to low textile costs. Industry turnover is expected to increase by 0.9% to 2.2 billion euros.Department and department stores, which are in direct competition with textile retailers, are increasingly losing market relevance, which is having a positive impact on the industry. Industrial products such as mattresses, bathrobes and tablecloths are primarily needed in private households, meaning that the falling number of households in Germany is leading to a decline in demand for textiles. However, the brightening consumer climate should have a positive effect on the textile retail trade in the current year. In addition, the global market price for cotton is expected to fall this year, which will reduce retailers' procurement costs and improve their competitiveness against external competitors. < />By 2029, sales are expected to fall by an average of 1.2% per year to 2.1 billion euros. Smaller specialist retailers are likely to lose out to online retailers over the next five years, but larger low-price retailers will also find themselves in an increasingly difficult situation. If the transition to multichannel providers is successful, it can nevertheless be assumed that larger providers will continue to hold their own on the market. A decline in the number of smaller companies can therefore be expected during this period.

Trends and Insights

  • The industry players are expanding their online presence. It can be assumed that mail order and online retail will continue to grow in the coming years. Industry players that do not enter the online business will have to expect a drop in sales.
  • Bed linen generates the largest share of industry sales. The constantly changing trends lead to a constant demand for new bed linen in the retail sector.
  • The share of textile retailers in the federal states roughly corresponds to the respective population share. The majority of textile retail outlets are therefore located in the centre region, particularly in North Rhine-Westphalia.
  • The larger industry players have been able to gain a competitive advantage in recent years thanks to their mostly existing online shops. Due to increasing competitive pressure, a certain proportion of smaller retailers are likely to exit the market in the future.

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  • Market estimates from 2014-2029
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.7 % over the past five years, to reach an estimated €2.2bn in 2024.

Trends and Insights

Pure online retailers increase competitive pressure

  • Online retail represents competition for textile retailers that should not be underestimated. Consumers are increasingly ordering their textiles from online pure players such as Amazon or Otto to save themselves a trip to the shop.
  • Additional trends and insights available with purchase
Textile Retailers in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Ongoing competitive pressure from online-only retailers forces plant closures

  • Many consumers are switching to online pure players such as Amazon or Otto in view of the growing range of products. If textile retailers cannot keep up with online retailers due to a smaller range of goods or higher prices, they will suffer a loss of sales in the long term.

Biggest companies in the Textile Retailers in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Jysk SE
394.9
Matratzen Concord GmbH
139.8
Ernsting Stiftungen Beteiligungs GmbH
68.2

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Textile Retailers in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Bedding, Bed linen and Cloths and table linen. Bedding is the largest segment of the Textile Retailers in Germany.

Trends and Insights

Consumers invest in high-quality bedding

  • Bedding such as mattresses, duvets and pillows are the most durable products in the industry, but they still account for a large proportion of industry sales due to their higher prices.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The retail trade in textiles is concerned with the sale of home textiles such as table and household linen and decorative furnishing fabrics, the sale of bedding such as mattresses and duvets and the sale of haberdashery and other handicraft materials. The retail of curtains and carpets and the retail of clothing are not part of the industry.

What's included in this industry?

BeddingBed linenCloths and table linen

Companies

Jysk SEMatratzen Concord GmbHErnsting Stiftungen Beteiligungs GmbH

Purchase this report to view all 4 major companies in this industry.

Related Terms

SHORT GOODSBEDDINGHOUSE LAUNDRY

Industry Code

WZ 2008

WZ 47.51 - Textile Retailers in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The industry players are expanding their online presence. It can be assumed that mail order and online retail will continue to grow in the coming years. Industry players that...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Bed linen generates the largest share of industry sales. The constantly changing trends lead to a constant demand for new bed linen in the retail sector.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The share of textile retailers in the federal states roughly corresponds to the respective population share. The majority of textile retail outlets are therefore located in t...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The larger industry players have been able to gain a competitive advantage in recent years thanks to their mostly existing online shops. Due to increasing competitive pressur...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Jysk is stepping up its sustainability efforts. By 2024, all cotton products in the range are to be made from recycled cotton or organic cotton.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Jysk SE's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Matratzen Concord GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Ernsting Stiftungen Beteiligungs GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Jysk SE, and factors influencing its performance in the industry
  • Description and key data for Matratzen Concord GmbH, and factors influencing its performance in the industry
  • Description and key data for Ernsting Stiftungen Beteiligungs GmbH, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The current low world market price for cotton favours the business of textile retailers. If the price of cotton falls, purchase prices and consequently consumer prices decrea...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The cost of materials is the largest cost item in the industry. Textile retailers are increasingly sourcing their goods from carefully selected suppliers from low-wage countr...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Textile Retailers industry in Germany in 2024?

The market size of the Textile Retailers industry in Germany is €2.2bn in 2024.

How many businesses are there in the Textile Retailers in Germany industry in 2024?

There are 5,555 businesses in the Textile Retailers industry in Germany, which has declined at a CAGR of 1.2 % between 2019 and 2024.

Has the Textile Retailers industry in Germany grown or declined over the past 5 years?

The market size of the Textile Retailers industry in Germany has been growing at a CAGR of 3.7 % between 2019 and 2024.

What is the forecast growth of the Textile Retailers industry in Germany over the next 5 years?

Over the next five years, the Textile Retailers industry in Germany is expected to decline.

What are the biggest companies in the Textile Retailers market in Germany?

The biggest companies operating in the Textile Retailers market in Germany are Jysk SE, Matratzen Concord GmbH and Ernsting Stiftungen Beteiligungs GmbH

What does the Textile Retailers in Germany include?

Bedding and Bed linen are part of the Textile Retailers industry.

Which companies have the highest market share in the Textile Retailers in Germany?

The company holding the most market share in Germany is Jysk SE.

How competitive is the Textile Retailers industry in Germany?

The level of competition is high and increasing in the Textile Retailers industry in Germany.

Related Industries

Widen your competitive advantage with related industries

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.