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Takeaway Restaurants in Germany - Market Research Report (2014-2029)

Melanie Katz Melanie Katz Frankfurt, Germany Last Updated: July 2024 WZ I56.13DE

Revenue

€7.4bn

2024

€7.4bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

162k

Businesses

35,025

Wages

€X.Xbn

Takeaway Restaurants in Germany industry analysis

Before the pandemic, takeaway sales were developing very positively as net household incomes rose while consumers' time constraints increased. In 2020, the pandemic caused a significant drop in sales, from which the industry is recovering. Although the trend of working from home, which is reducing the number of lunch guests in takeaways, is still continuing to some extent, the industry has been able to record significant sales growth again in recent years. For 2024, turnover is expected to grow by 0.8% to €7.4 billion, meaning that industry turnover fell by an average of 1% per year in the period from 2019 to 2024.The positive economic development up until the outbreak of the coronavirus pandemic has contributed to a steady rise in net monthly household income, which in turn has enabled more consumers to afford regular visits to takeaways. In recent years, the growing health awareness of consumers has also characterised the industry. On the one hand, consumers who value a healthy diet are less likely to visit takeaways, as they often sell dishes with a high fat and salt content. On the other hand, the greater demand for healthy dishes offers growth potential for industry players, as snack bars in the upper price segment in particular are already offering their guests various healthy alternatives to conventional fast food. < />For the period from 2024 to 2029, IBISWorld expects average annual sales growth of 0.7% and industry sales of €7.6 billion in 2029. The number of companies in the sector and employees is expected to increase slightly in the coming years. In view of the continuing health trend, industry players are likely to be increasingly forced to offer healthy food outside of the premium segment. In addition, there is likely to be an increasing dependence on delivery services, which advertise snack bars via apps and their own websites and use them to generate customers for the snack bars, but also demand ever higher commissions for their services.

Trends and Insights

  • The increasing health and environmental awareness of consumers is likely to have an ever greater influence on the food on offer in takeaway restaurants. In recent years, some premium establishments have already established themselves on the market, offering dishes prepared from particularly high-quality ingredients at comparatively high prices.
  • Stationary kebab shops generate the largest share of sales in the sector. Their share of sales has declined somewhat in recent years.
  • North Rhine-Westphalia has the highest proportion of businesses in the snack bar sector. Consumers in urban centres such as the Ruhr area go to snack bars more often for cultural reasons, and there are also more snack bars there than in the countryside.
  • The strongest competition for takeaways are self-service restaurants such as fast-food restaurants. Self-service restaurants usually require similarly little time to prepare the food and can sometimes offer their dishes at low prices.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.0 % over the past five years, to reach an estimated €7.4bn in 2024.

Trends and Insights

The industry consists mainly of very small companies with only one location

  • Most snack bars are sole proprietorships and only in exceptional cases are there companies with multiple locations. This is an indicator that there are only a few snack bar chains.
  • Additional trends and insights available with purchase
Takeaway Restaurants in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Current consumer trends are likely to change some of the snack bars' offerings

  • In the coming years, consumers' increasing health and environmental awareness is likely to have a growing influence on the food on offer in snack bars, as more and more customers demand sustainably produced and healthy food.

Biggest companies in the Takeaway Restaurants in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Schlemmerland Schnellgastronomie GmbH
14.2
Wurstteufel GmbH
11.8
Rainer Hertel Verwaltungs GmbH
7.2

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Takeaway Restaurants in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Stationary kebab stands, Other stationary snack bars and Food truck. Stationary kebab stands is the largest segment of the Takeaway Restaurants in Germany.

Trends and Insights

Stationary kebab stands offer an ever-increasing selection of dishes

  • In addition to kebab products, most kebab stands also offer dishes such as currywurst, pizzas or half chickens for consumption.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

In this sector, a limited range of mostly quickly prepared food and drinks is offered in simple catering outlets with little seating for consumption on site or to take away. The sector also includes simple sales outlets such as sausage stands and chicken fryers. However, vending machines and catering services on a licensed basis, such as in sports venues, do not fall under the sector's activities.

What's included in this industry?

Stationary kebab standsOther stationary snack barsFood truck

Companies

Schlemmerland Schnellgastronomie GmbHWurstteufel GmbHRainer Hertel Verwaltungs GmbH

Purchase this report to view all 3 major companies in this industry.

Related Terms

FRANCHISEFAST FOOD RESTAURANTSPOINT-OF-SERVICE SYSTEM

Industry Code

WZ 2008

WZ 56.10.3 - Takeaway Restaurants in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The increasing health and environmental awareness of consumers is likely to have an ever greater influence on the food on offer in takeaway restaurants. In recent years, some...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Stationary kebab shops generate the largest share of sales in the sector. Their share of sales has declined somewhat in recent years.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

North Rhine-Westphalia has the highest proportion of businesses in the snack bar sector. Consumers in urban centres such as the Ruhr area go to snack bars more often for cult...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The strongest competition for takeaways are self-service restaurants such as fast-food restaurants. Self-service restaurants usually require similarly little time to prepare ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the industry. Many snack bars are small family businesses.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Schlemmerland Schnellgastronomie GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Wurstteufel GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Rainer Hertel Verwaltungs GmbH's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Schlemmerland Schnellgastronomie GmbH, and factors influencing its performance in the industry
  • Description and key data for Wurstteufel GmbH, and factors influencing its performance in the industry
  • Description and key data for Rainer Hertel Verwaltungs GmbH, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The current rise in net monthly household income offers the industry growth potential. When incomes rise, consumers generally have a higher budget available for visiting a ta...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The cost of materials is the largest cost block in the industry. In the medium to long term, material costs are likely to increase as more and more industry players use highe...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Takeaway Restaurants industry in Germany in 2024?

The market size of the Takeaway Restaurants industry in Germany is €7.4bn in 2024.

How many businesses are there in the Takeaway Restaurants in Germany industry in 2024?

There are 35,025 businesses in the Takeaway Restaurants industry in Germany, which has declined at a CAGR of 0.4 % between 2019 and 2024.

Has the Takeaway Restaurants industry in Germany grown or declined over the past 5 years?

The market size of the Takeaway Restaurants industry in Germany has been declining at a CAGR of 1.0 % between 2019 and 2024.

What is the forecast growth of the Takeaway Restaurants industry in Germany over the next 5 years?

Over the next five years, the Takeaway Restaurants industry in Germany is expected to grow.

What are the biggest companies in the Takeaway Restaurants market in Germany?

The biggest companies operating in the Takeaway Restaurants market in Germany are Schlemmerland Schnellgastronomie GmbH, Wurstteufel GmbH and Rainer Hertel Verwaltungs GmbH

What does the Takeaway Restaurants in Germany include?

Stationary kebab stands and Other stationary snack bars are part of the Takeaway Restaurants industry.

Which companies have the highest market share in the Takeaway Restaurants in Germany?

The company holding the most market share in Germany is Schlemmerland Schnellgastronomie GmbH.

How competitive is the Takeaway Restaurants industry in Germany?

The level of competition is high and increasing in the Takeaway Restaurants industry in Germany.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.