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Recreational Vehicle Manufacturing in Germany - Market Research Report (2014-2029)

Chris Merklein Chris Merklein Frankfurt, Germany Last Updated: June 2024 WZ SP29.01DE Spotlight Report

Revenue

€5.7bn

2024

€5.7bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

20,682

Businesses

20

Wages

€XXX.Xm

Recreational Vehicle Manufacturing in Germany industry analysis

Travelling with motorhomes and caravans has become increasingly popular in recent years. This trend has been accelerated by the coronavirus pandemic, as self-sufficient, low-contact travelling has become more popular. As a result, industry turnover has risen during the coronavirus pandemic, which has largely paralysed tourism. The industry is benefiting from the popularity of camping holidays, as can be seen from the increasing number of camping holidaymakers renting or buying leisure vehicles. In recent years, an increasing number of customers have favoured buying a motorhome over renting one. Among leisure vehicles, motorhomes were in particularly high demand. Compared to motorhomes, however, the effects of early purchases due to the VAT reduction in 2020 were more noticeable for caravans. These developments have contributed to the fact that the sales of motorhome and caravan manufacturers have grown by an average of 2.6% per year over the past five years. In 2023, more motorhomes were purchased compared to the previous year, while the number of new caravan registrations fell. The caravan segment, which is particularly popular with families, is likely to have felt the economic uncertainty of younger buyer groups more strongly. Stagnating supply chains and labour shortages have affected the production of manufacturers and suppliers. Added to this are bottlenecks in logistics and high energy prices. Production conditions are likely to normalise only slowly in the current year. Accordingly, sales are expected to fall by 1.9% in 2024 compared to the previous year, which means that industry sales are expected to total 5.7 billion euros.Despite the faltering supply chains and the shortage of skilled labour, the industry is optimistic about the future. Manufacturers' order books are still well filled and demand is high across all sectors. In the coming years, turnover is expected to increase by an average of 2.6% per year to 6.5 billion euros. IBISWorld expects that the stable demand will not lead to significant market entries or exits. Accordingly, only a very weak increase in the number of companies is expected.

Trends and Insights

  • Rising environmental awareness is increasing the demand for caravans and motorhomes. Camping holidays are considered particularly ecological compared to other travel options.
  • Lightweight, foldable caravans are very popular. Foldable caravans weighing less than 1,600 kilograms are easy to transport and can be easily stored due to their small size.
  • Large manufacturers with well-known brands dominate the market. High-revenue manufacturers such as Erwin Hymer, Knaus Tabbert and Bürstner have a strong market position, mostly in the premium and luxury segment. The major established manufacturers also have a presence abroad or, like Erwin Hymer, are part of an international group.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.6 % over the past five years, to reach an estimated €5.7bn in 2024.

Trends and Insights

The coronavirus pandemic has accelerated a growth trend that was already underway

  • The demand for motorhomes and caravans has risen sharply during the coronavirus pandemic. With a motorhome or caravan, journeys can be planned individually, self-sufficiently and therefore with fewer contacts.
  • Additional trends and insights available with purchase
Recreational Vehicle Manufacturing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

In the search for sustainable travel options, more and more travellers are becoming enthusiastic about caravanning holidays

  • The population's growing environmental awareness is a key growth driver. For example, not travelling by plane or boat is a factor in the purchase of a motorhome. A camping holiday is seen as the most ecological way to travel. Industry players should continue to benefit from this positive image.

Biggest companies in the Recreational Vehicle Manufacturing in Germany

There are no companies that hold a large enough market share in the Recreational Vehicle Manufacturing in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Recreational Vehicle Manufacturing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Motorhomes with cubic capacity between 1,500 and 2,500 cm³, Motorhomes with an engine capacity of over 2,500 cm³ and Folding caravans weighing less than 1,600 kg. Motorhomes with cubic capacity between 1,500 and 2,500 cm³ is the largest segment of the Recreational Vehicle Manufacturing in Germany.

Trends and Insights

Motorhomes with an engine capacity of between 1,500 and 2,500 cubic centimetres are suitable for family holidays, for example

  • The cubic capacity indicates the volume of an engine's cylinders and is usually measured in cubic centimetres. A motorhome with an engine capacity of 1,500 to 2,500 cubic centimetres is equipped with a relatively large engine, which gives the vehicle more power and torque. These characteristics are an advantage when the motorhome is fully loaded or travelling in mountainous terrain.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry comprises the manufacture of towable and motorised leisure vehicles. The motorhome falls under the motorised category of leisure vehicles and usually includes a sleeping area, a kitchen and sanitary facilities. The caravan is a trailer without motorised drive. It is equipped with similar facilities to the motorhome. A towing vehicle is required to move a caravan.

What's included in this industry?

Manufacture of mobile homesManufacture of caravans

Companies

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Related Terms

CARAVANGLAMPING

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising environmental awareness is increasing the demand for caravans and motorhomes. Camping holidays are considered particularly ecological compared to other travel options.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Lightweight, foldable caravans are very popular. Foldable caravans weighing less than 1,600 kilograms are easy to transport and can be easily stored due to their small size.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

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In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Large manufacturers with well-known brands dominate the market. High-revenue manufacturers such as Erwin Hymer, Knaus Tabbert and Bürstner have a strong market position, most...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

In order for a vehicle to be registered as a motorhome, various minimum requirements must be met. These include the equipment, which must include a table, seating and sleepin...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The manufacturers are reliant on skilled labour due to the manual production steps. Specialised bodywork and vehicle construction mechanics with specialist knowledge are requ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Recreational Vehicle Manufacturing industry in Germany in 2024?

The market size of the Recreational Vehicle Manufacturing industry in Germany is €5.7bn in 2024.

How many businesses are there in the Recreational Vehicle Manufacturing in Germany industry in 2024?

There are 20 businesses in the Recreational Vehicle Manufacturing industry in Germany, which has grown at a CAGR of 4.6 % between 2019 and 2024.

Has the Recreational Vehicle Manufacturing industry in Germany grown or declined over the past 5 years?

The market size of the Recreational Vehicle Manufacturing industry in Germany has been growing at a CAGR of 2.6 % between 2019 and 2024.

What is the forecast growth of the Recreational Vehicle Manufacturing industry in Germany over the next 5 years?

Over the next five years, the Recreational Vehicle Manufacturing industry in Germany is expected to grow.

What does the Recreational Vehicle Manufacturing in Germany include?

Manufacture of mobile homes and Manufacture of caravans are part of the Recreational Vehicle Manufacturing industry.

Related Industries

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View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.