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Financial Advisers in Germany - Market Research Report (2014-2029)

Ashkan Salim Ashkan Salim Frankfurt, Germany Last Updated: June 2024 WZ SP66.01DE Spotlight Report

Revenue

€19.5bn

2024

€19.5bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

156k

Businesses

9,736

Wages

€X.Xbn

Financial Advisers in Germany industry analysis

The financial advice industry in Germany is facing challenges due to increasing competition, particularly from digital innovations from fintechs and neobanks that are entering the market with lower fees and innovative services. In response, traditional financial advisory companies are trying to strengthen their position by acquiring smaller competitors or merging. At the same time, consumer protection and supervisory authorities are scrutinising the remuneration models of financial advisors. Fee-based models are becoming increasingly popular as they provide greater cost transparency and are intended to better align the interests of advisors and clients. Turnover in the financial advisor sector has fallen by an average of 1.1% per year since 2019 to 19.5 billion euros. Financial advisors must find a way to receive appropriate remuneration for their services while remaining transparent and client-centred. Financial advisory firms operate in a highly regulated environment that is monitored by the German Federal Financial Supervisory Authority (BaFin) and requires compliance management to avoid sanctions and reputational damage. Industry players therefore have to cope with both legal requirements and pressure from competitors outside the sector. Industry turnover is expected to decline by 0.6% in 2024. Demographic change in Germany is leading to a growing need for specialised financial advice, particularly on the topic of retirement provision. As the population ages, customers are increasingly looking for advice to help them secure their standard of living in retirement. At the same time, the growing interest in sustainable investments is forcing advisors to familiarise themselves with ESG (environmental, social and governance) criteria. This is the only way they can create portfolios that reflect their clients' values. Over the next five years, industry turnover is expected to grow by an average of 1.5% per year, reaching a value of 20.9 billion euros in 2029.

Trends and Insights

  • The financial advisory industry is undergoing profound change, driven by digitalisation and new competitors such as fintechs. Established companies are meeting this challenge by consolidating to ensure their competitiveness.
  • Investment advice protects and increases clients' assets. The industry players' financial experts analyse clients' financial situation and goals to recommend individual investment strategies that are geared towards long-term growth and security.
  • The large providers in the industry are often subsidiaries of banks and insurance companies that offer their customers financial advisory services as an additional service. In addition, there are many small providers operating in the market that offer financial advice as an ancillary service, which contributes to the fragmentation of the market.

Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.1 % over the past five years, to reach an estimated €19.5bn in 2024.

Trends and Insights

The players in the industry are responding to increasing external competition through consolidation

  • The financial advisory industry in Germany is facing increasing competitive pressure, which is being intensified by digitalisation and the emergence of new players such as fintechs and neobanks. These disruptive companies often offer lower fees and innovative digital services, thereby challenging traditional financial advisory companies.
  • Additional trends and insights available with purchase
Financial Advisers in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Demographic change in Germany is having a profound impact on the financial advisory sector

  • With an ageing population, there is a growing need for financial advice services aimed at developing long-term wealth protection and income strategies for retirement.

Biggest companies in the Financial Advisers in Germany

There are no companies that hold a large enough market share in the Financial Advisers in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Financial Advisers in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Investment advice, Mortgage counselling and brokerage and Processing and settlement of financial transactions including credit card transactions. Investment advice is the largest segment of the Financial Advisers in Germany.

Trends and Insights

The investment advisory segment comprises various activities to protect customer assets

  • Investment advice includes professional recommendations and advice on investment strategies, financial products and portfolio management.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The companies in this sector deal with the processing and settlement of financial transactions, including credit card transactions. Their portfolio also includes the areas of investment advice and mortgage advice and brokerage. The range of services offered by companies in this sector is supplemented by fiduciary custody of securities, which is provided either for a fee or on the basis of a contract.

What's included in this industry?

Processing and settlement of financial transactions including credit card transactionsInvestment adviceMortgage counselling and brokerageFiduciary custody of securities for a fee or on a contractual basis

Companies

Purchase this report to view all major companies in this industry.

Related Terms

FIDUCIARY CUSTODY OF SECURITIESUP-SELLING

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The financial advisory industry is undergoing profound change, driven by digitalisation and new competitors such as fintechs. Established companies are meeting this challenge...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Investment advice protects and increases clients' assets. The industry players' financial experts analyse clients' financial situation and goals to recommend individual inves...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The large providers in the industry are often subsidiaries of banks and insurance companies that offer their customers financial advisory services as an additional service. I...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Financial advisors are subject to strict regulations in Germany. In particular, industry players must comply with the German Banking Act (KWG), the German Securities Trading ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Fintechs are putting pressure on traditional financial advisors. To remain competitive, industry players must lower their prices, which reduces their profit margins.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Financial Advisers industry in Germany in 2024?

The market size of the Financial Advisers industry in Germany is €19.5bn in 2024.

How many businesses are there in the Financial Advisers in Germany industry in 2024?

There are 9,736 businesses in the Financial Advisers industry in Germany, which has grown at a CAGR of 0.6 % between 2019 and 2024.

Has the Financial Advisers industry in Germany grown or declined over the past 5 years?

The market size of the Financial Advisers industry in Germany has been declining at a CAGR of 1.1 % between 2019 and 2024.

What is the forecast growth of the Financial Advisers industry in Germany over the next 5 years?

Over the next five years, the Financial Advisers industry in Germany is expected to grow.

What does the Financial Advisers in Germany include?

Processing and settlement of financial transactions including credit card transactions and Investment advice are part of the Financial Advisers industry.

How competitive is the Financial Advisers industry in Germany?

The level of competition is moderate and steady in the Financial Advisers industry in Germany.

Related Industries

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View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.