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Brick & Tile Manufacturing in Germany - Market Research Report (2014-2029)

Clara-Camille Schneider Clara-Camille Schneider Frankfurt, Germany Last Updated: September 2024 WZ C23.30DE

Revenue

€2.5bn

2024

€2.5bn

Past 5-Year Growth

Profit

€XX.Xm

Employees

13,494

Businesses

88

Wages

€XXX.Xm

Brick & Tile Manufacturing in Germany industry analysis

The turnover of manufacturers of ceramic building materials has fallen by an average of 3.8% per year over the last five years. Economic developments in the construction industry have a direct impact on its suppliers, which include industry players. The good economic situation in the construction industry ensured increased capacity utilisation in the tile and brick industry until 2022. Nevertheless, the war in Ukraine and the associated economic uncertainties, high energy prices and increased construction costs and interest rates led to a delayed decline in demand in 2022. Ceramic tile manufacturers were forced to pass on the additional costs to their customers. Due to the sharp rise in energy costs, there were price increases of 20% on average in 2022.The turnaround in interest rates, high construction costs and worsened housing subsidy conditions led to a drop in the number of building permits for homes in 2023, particularly single-family and two-family homes, which are important markets for the brick and tile industry. This reluctance to place orders in the construction industry has led to sharp declines in production and sales in the brick and tile product category.At the beginning of 2024, the slump in demand for building materials continued, which is primarily due to the ongoing crisis in residential construction as a result of higher interest rates, high construction and land prices and the political funding chaos. This has resulted in a further decline in production, with industry sales expected to fall by 3.3% compared to the previous year, totalling around 2.5 billion euros. Large parts of the industry are still in crisis mode and are likely to reduce their workforce or introduce short-time working.In the next five years, the negative trend in the industry is likely to improve only slightly. The current decline in building permits, incoming orders and turnover in the main construction sector is also likely to result in a significant reduction in construction activity and demand for tiles and bricks in 2025 and 2026. Total sales are likely to increase by an average of 2.5% per year and are expected to amount to €2.9 billion in 2029. Manufacturers are trying to counteract possible declines in sales by investing in new products. For example, many producers are investing in bricks with integrated insulating materials or in modern solar roof tiles. The numerous refurbishment and renovation activities on the German market could also provide an upturn. In addition, consolidation trends and a slight decline in the number of companies in the sector are expected in the coming years.

Trends and Insights

  • The war in Ukraine has increased the focus on substituting natural gas with CO2-neutral energy sources. Even if the switch to climate-neutral energy sources would make sense, this requires conversions and the introduction of new technologies that cannot yet be used on an industrial scale.
  • In recent years, the popularity of flat roofs has increased, causing the demand for roof tiles to decline. IBISWorld expects the share of roof tiles in total sales to decrease in the coming years.
  • The southern region is a convincing location due to its raw material deposits and proximity to important export markets. Bavaria and Baden-Württemberg together are home to the largest share of companies in the industry.
  • Competition within the industry is very strong. Although there are some distinguishing features in terms of product quality, these only play a role in rare cases. A much more important purchase criterion for the consumer is the price.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 3.8 % over the past five years, to reach an estimated €2.5bn in 2024.

Trends and Insights

As a result of the war in Ukraine, fewer and fewer new flats were approved for construction

  • In the years leading up to 2022, the construction industry in Germany developed positively. Various factors led to high demand for housing. The response to this was rising rents and numerous new builds, which increased the sector-specific sales volume.
  • Additional trends and insights available with purchase
Brick & Tile Manufacturing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

To reduce CO2 emissions, the ceramics industry is currently focussing on energy efficiency measures

  • The revision of European emissions trading has been finalised. The overall cap determines the amount of CO2 certificates that are available to the market each year. Based on the higher CO2 reduction target, the quantity of certificates is set to fall further by 2030.

Biggest companies in the Brick & Tile Manufacturing in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Wienerberger GmbH
250.1
Deutsche Steinzeug Cremer & Breuer AG
176.4
Creaton GmbH
140.3

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Brick & Tile Manufacturing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Roof tiles, Bricks and Ceramic tiles. Roof tiles is the largest segment of the Brick & Tile Manufacturing in Germany.

Trends and Insights

Sales of roof tiles are likely to decline due to strong competition and falling demand

  • Roof tiles are used to cover roofs. They are purely natural products that are manufactured without chemical additives.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The ceramic building materials manufacturing sector includes the production of ceramic floor and wall tiles as well as the manufacture of bricks and pipes. This includes bricks, roof tiles and pipes made of ceramic materials. The industry does not include the manufacture of refractory ceramic products.

What's included in this industry?

Roof tilesBricksCeramic tilesWall tiles

Companies

Wienerberger GmbHDeutsche Steinzeug Cremer & Breuer AGCreaton GmbH

Purchase this report to view all 5 major companies in this industry.

Related Terms

CLINKERSDOUBLE-SKIN WALL3-D PRINTING

Industry Code

WZ 2008

WZ 23.3 - Brick & Tile Manufacturing in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The war in Ukraine has increased the focus on substituting natural gas with CO2-neutral energy sources. Even if the switch to climate-neutral energy sources would make sense,...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

In recent years, the popularity of flat roofs has increased, causing the demand for roof tiles to decline. IBISWorld expects the share of roof tiles in total sales to decreas...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The southern region is a convincing location due to its raw material deposits and proximity to important export markets. Bavaria and Baden-Württemberg together are home to th...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition within the industry is very strong. Although there are some distinguishing features in terms of product quality, these only play a role in rare cases. A much more...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

In order to grow further in the coming years, the Wienerberger Group wants to focus more strongly on the sales market for detached houses and apartment blocks. Wienerberger a...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Wienerberger GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Deutsche Steinzeug Cremer & Breuer AG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Creaton GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Wienerberger GmbH, and factors influencing its performance in the industry
  • Description and key data for Deutsche Steinzeug Cremer & Breuer AG, and factors influencing its performance in the industry
  • Description and key data for Creaton GmbH, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The rising number of households is leading to a higher demand for living space. The ceramic building materials manufacturing industry is benefiting from this because it is al...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Due to the expected increase in imports, price competition in the industry is likely to intensify in the coming years. This development is likely to put additional pressure o...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Brick & Tile Manufacturing industry in Germany in 2024?

The market size of the Brick & Tile Manufacturing industry in Germany is €2.5bn in 2024.

How many businesses are there in the Brick & Tile Manufacturing in Germany industry in 2024?

There are 88 businesses in the Brick & Tile Manufacturing industry in Germany, which has declined at a CAGR of 0.0 % between 2019 and 2024.

Has the Brick & Tile Manufacturing industry in Germany grown or declined over the past 5 years?

The market size of the Brick & Tile Manufacturing industry in Germany has been declining at a CAGR of 3.8 % between 2019 and 2024.

What is the forecast growth of the Brick & Tile Manufacturing industry in Germany over the next 5 years?

Over the next five years, the Brick & Tile Manufacturing industry in Germany is expected to grow.

What are the biggest companies in the Brick & Tile Manufacturing market in Germany?

The biggest companies operating in the Brick & Tile Manufacturing market in Germany are Wienerberger GmbH, Deutsche Steinzeug Cremer & Breuer AG and Creaton GmbH

What does the Brick & Tile Manufacturing in Germany include?

Roof tiles and Bricks are part of the Brick & Tile Manufacturing industry.

Which companies have the highest market share in the Brick & Tile Manufacturing in Germany?

The company holding the most market share in Germany is Wienerberger GmbH.

How competitive is the Brick & Tile Manufacturing industry in Germany?

The level of competition is high and increasing in the Brick & Tile Manufacturing industry in Germany.

Related Industries

Widen your competitive advantage with related industries

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.