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Bottled Water Production in Germany - Market Research Report (2014-2029)

Robert Maier Robert Maier Frankfurt, Germany Last Updated: June 2024 WZ SP11.02DE Spotlight Report

Revenue

€2.9bn

2024

€2.9bn

Past 5-Year Growth

Profit

€XX.Xm

Employees

8,980

Businesses

117

Wages

€XXX.Xm

Bottled Water Production in Germany industry analysis

The past five years have been challenging for domestic mineral water producers. This was primarily due to the outbreak of the coronavirus pandemic, which led to a noticeable drop in per capita consumption of mineral water in 2020 and 2021. Manufacturers suffered a drop in sales to certain customers such as the catering industry, which could not be compensated for by other target markets such as food and beverage retailers. After the coronavirus pandemic subsided, per capita consumption of mineral water picked up again, even if it has not yet returned to pre-crisis levels. The industry's turnover has risen by an average of 0.3% per year over the past five years.In the past two years, the effects of the war in Ukraine have been particularly noticeable. As in many other areas of the economy, the Russian invasion of Ukraine led to significant cost increases in the production of mineral water. In the industry context, this primarily affected the areas of transport and packaging. In addition, the curtailment of German chemical production in 2022 led to temporary shortages on the carbon dioxide market. For the current year, IBISWorld expects a slight decline in industry turnover of 0.5% to 2.9 billion euros.In the period from 2024 to 2029, industry turnover is expected to increase by an average of 0.5% per year and reach a value of 3 billion euros in 2029. As the market for mineral water is largely saturated, the number of companies operating in the sector is likely to continue to decline slightly in the coming years due to takeovers and mergers. At the same time, the popularity of tap water as an alternative is likely to continue to grow due to increased cost and environmental awareness among the population.

Trends and Insights

  • In order to compete with alternative products, mineral water producers attach great importance to compliance with sustainability criteria. German mineral water bottles are part of the German reusable and closed-loop system, which is intended to help reduce environmental impact.
  • Medium and still water are becoming increasingly popular. While the proportion of sales of mineral water with CO2 and medicinal waters has fallen in recent years, the sales and turnover shares of mineral water with little or no CO2 have grown.
  • The operational structure of the mineral water industry is heterogeneous. In the industry, which bottles around 500 different mineral waters, small and medium-sized mineral water companies coexist with larger industry players. For example, the MEG Group, a major player in the industry, is owned by the Schwarz Group.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.3 % over the past five years, to reach an estimated €2.9bn in 2024.

Trends and Insights

More and more people in Germany prefer tap water to mineral water

  • Tap water is increasingly being favoured over buying mineral water.
  • Additional trends and insights available with purchase
Bottled Water Production in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Mineral water is valued as part of a balanced diet and lifestyle

  • For the majority of all German consumers, mineral water is part of their drinking culture and is likely to remain so in the coming years.

Biggest companies in the Bottled Water Production in Germany

There are no companies that hold a large enough market share in the Bottled Water Production in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Bottled Water Production in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Mineral water with CO2, Mineral water with low CO2 and Mineral water without CO2. Mineral water with CO2 is the largest segment of the Bottled Water Production in Germany.

Trends and Insights

Many people like the refreshing flavour of sparkling water, even if its sales share continues to fall

  • The market offers a variety of mineral waters with different levels of carbonation, from light to highly sparkling. Consumers can therefore choose a product that best suits their personal taste.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The companies in this sector extract the mineral water from mineral wells and fill still or carbonated mineral water into plastic or glass containers. To be classified as such, the mineral waters must not contain any additives such as sugar and artificial colourings.

What's included in this industry?

The extraction of water from mineral springsFilling mineral water into drinking bottles

Companies

Purchase this report to view all major companies in this industry.

Related Terms

MINERAL WELLSWATER SPRAYER

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

In order to compete with alternative products, mineral water producers attach great importance to compliance with sustainability criteria. German mineral water bottles are pa...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Medium and still water are becoming increasingly popular. While the proportion of sales of mineral water with CO2 and medicinal waters has fallen in recent years, the sales a...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The operational structure of the mineral water industry is heterogeneous. In the industry, which bottles around 500 different mineral waters, small and medium-sized mineral w...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The production of mineral water is subject to strict guidelines. The production of natural mineral water is regulated by the German Mineral and Table Water Ordinance (MTVO). ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The profit margins of mineral water producers are under pressure. The falling margins are the result of increasing competition from alternative products such as tap water. In...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Bottled Water Production industry in Germany in 2024?

The market size of the Bottled Water Production industry in Germany is €2.9bn in 2024.

How many businesses are there in the Bottled Water Production in Germany industry in 2024?

There are 117 businesses in the Bottled Water Production industry in Germany, which has declined at a CAGR of 0.5 % between 2019 and 2024.

Has the Bottled Water Production industry in Germany grown or declined over the past 5 years?

The market size of the Bottled Water Production industry in Germany has been growing at a CAGR of 0.3 % between 2019 and 2024.

What is the forecast growth of the Bottled Water Production industry in Germany over the next 5 years?

Over the next five years, the Bottled Water Production industry in Germany is expected to grow.

What does the Bottled Water Production in Germany include?

The extraction of water from mineral springs and Filling mineral water into drinking bottles are part of the Bottled Water Production industry.

How competitive is the Bottled Water Production industry in Germany?

The level of competition is low and increasing in the Bottled Water Production industry in Germany.

Related Industries

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Competitors

  • There are no industries to display.

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.