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Biscuit Production in Germany - Market Research Report (2014-2029)

Melanie Katz Melanie Katz Frankfurt, Germany Last Updated: August 2024 WZ C10.72DE

Revenue

€3.2bn

2024

€3.2bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

11,722

Businesses

79

Wages

€XXX.Xm

Biscuit Production in Germany industry analysis

In combination with market saturation, increasing consumer health awareness has led to a decline in demand for biscuits, waffles, crackers and other baked goods over the past five years. In 2020, however, consumers spent more time at home due to the coronavirus pandemic, where they consumed snacks such as biscuits and bought larger quantities of long-life products such as crispbread, causing industry sales to rise against the five-year trend. With the normalisation of consumer behaviour, the turnover of long-life baked goods manufacturers fell again in 2021. In 2022, the sharp rise in the global market price for wheat contributed to an increase in turnover for manufacturers of long-life bakery products. In the period from 2019 to 2024, industry turnover fell by an average of 0.2% per year. In the current year, IBISWorld expects turnover to fall by 3.6% to 3.2 billion euros compared to the previous year.Both changing consumer behaviour and volatile raw material prices have shaped the long-life bakery products industry in recent years. As more and more consumers are adopting healthier lifestyles and cutting out foods that are particularly high in sugar and fat, such as pastries, the sales volumes of industry players have decreased in recent years. Although the health trend also gives manufacturers of long-life baked goods the opportunity to launch new products with a lower sugar content or organic products for which they can charge higher sales prices, this has not always been able to compensate for the decline in sales in terms of turnover over the past five years. One of the reasons for this is the strong price pressure that food retailers exert on manufacturers. As even well-known brand manufacturers run the risk of being delisted by supermarkets and discounters if their price demands are too high, manufacturers have few opportunities to enforce their price expectations. < />For the next five years, IBISWorld expects an average annual decline in turnover of 0.9% and industry turnover of 3.1 billion euros in 2029 in view of the expected further increase in health awareness. Due to intense competition and market saturation, the number of industry players is likely to decline slightly in the coming years.

Trends and Insights

  • Durable baked goods manufacturers are finding it difficult to pass on rising raw material prices to their customers. The reason for this is the market power of supermarkets and discounters, which exert pressure on manufacturers' product prices.
  • The demand for waffles remains relatively stable over the years, which means that this product segment has a balancing effect on the sales of long-life baked goods manufacturers.
  • The Süd region is home to the largest proportion of industry players. The proximity to important upstream industries contributes to lower transport costs and better relationships with suppliers.
  • The manufacturers of long-life baked goods differentiate themselves from each other mainly through the product price. Leading brand manufacturers can charge higher prices due to their reputation, while other manufacturers try to win over customers with particularly low prices.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.2 % over the past five years, to reach an estimated €3.2bn in 2024.

Trends and Insights

Price pressure from supermarkets and discounters is dampening profit margin growth

  • The prices for wheat, sugar and cocoa are subject to strong fluctuations, as they are determined by the annual harvest yields, which in turn are influenced by weather conditions and other external factors.
  • Additional trends and insights available with purchase
Biscuit Production in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Biggest companies in the Biscuit Production in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Griesson – de Beukelaer GmbH & Co. KG
489.5
Bahlsen GmbH & Co. KG
390.3
Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG
254.0

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Biscuit Production in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Biscuits, Waffles and Snacks. Biscuits is the largest segment of the Biscuit Production in Germany.

Trends and Insights

The variety and product innovations make biscuits the top-selling product segment

  • This product group includes all sweet biscuits with or without chocolate.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector includes the production of biscuits, rusks, crispbread and sweet and savoury snacks. Honey and gingerbread are also among the baked goods produced by industry players. Crisps and other potato snacks, on the other hand, do not fall within the product spectrum of long-life bakery products.

What's included in this industry?

BiscuitsWafflesSnacksGingerbreadCrispbread

Companies

Griesson – de Beukelaer GmbH & Co. KGBahlsen GmbH & Co. KGAachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG

Purchase this report to view all 6 major companies in this industry.

Related Terms

ACRYLAMIDALLERGENESAUTUMN BUNNY

Industry Code

WZ 2008

WZ 10.72 - Biscuit Production in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Durable baked goods manufacturers are finding it difficult to pass on rising raw material prices to their customers. The reason for this is the market power of supermarkets a...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The demand for waffles remains relatively stable over the years, which means that this product segment has a balancing effect on the sales of long-life baked goods manufacture...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Süd region is home to the largest proportion of industry players. The proximity to important upstream industries contributes to lower transport costs and better relations...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The manufacturers of long-life baked goods differentiate themselves from each other mainly through the product price. Leading brand manufacturers can charge higher prices due...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The main player Lambertz is trying to extend the season for autumn biscuits by switching to neutral packaging designs. In addition, the annual range of biscuits is being expa...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Griesson – de Beukelaer GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Bahlsen GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Griesson – de Beukelaer GmbH & Co. KG, and factors influencing its performance in the industry
  • Description and key data for Bahlsen GmbH & Co. KG, and factors influencing its performance in the industry
  • Description and key data for Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Federal Association of the German Merchandise Industry is an important supporter of the industry. It provides its members with information on topics relevant to the indus...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Technical innovations have a positive effect on the profit margins of industry players. In recent years, manufacturers have been able to reduce their consumption of resources...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Biscuit Production industry in Germany in 2024?

The market size of the Biscuit Production industry in Germany is €3.2bn in 2024.

How many businesses are there in the Biscuit Production in Germany industry in 2024?

There are 79 businesses in the Biscuit Production industry in Germany, which has declined at a CAGR of 0.0 % between 2019 and 2024.

Has the Biscuit Production industry in Germany grown or declined over the past 5 years?

The market size of the Biscuit Production industry in Germany has been declining at a CAGR of 0.2 % between 2019 and 2024.

What is the forecast growth of the Biscuit Production industry in Germany over the next 5 years?

Over the next five years, the Biscuit Production industry in Germany is expected to decline.

What are the biggest companies in the Biscuit Production market in Germany?

The biggest companies operating in the Biscuit Production market in Germany are Griesson – de Beukelaer GmbH & Co. KG, Bahlsen GmbH & Co. KG and Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG

What does the Biscuit Production in Germany include?

Biscuits and Waffles are part of the Biscuit Production industry.

Which companies have the highest market share in the Biscuit Production in Germany?

The company holding the most market share in Germany is Griesson – de Beukelaer GmbH & Co. KG.

How competitive is the Biscuit Production industry in Germany?

The level of competition is high and increasing in the Biscuit Production industry in Germany.

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View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.