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Bike Rental in Germany - Market Research Report (2014-2029)

David Riemeier David Riemeier Frankfurt, Germany Last Updated: October 2024 WZ SP77.01DE Spotlight Report

Revenue

€4.0bn

2024

€4.0bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

4,648

Businesses

686

Wages

€XXX.Xm

Bike Rental in Germany industry analysis

The bike hire sector has experienced a very strong increase in demand in recent years. This was primarily recorded in the area of company bike leasing, where sales rose sharply. Industry turnover grew by an average of 33.5% per year between 2019 and 2024. In 2024, turnover in the sector is expected to increase by 4.7% to 4 billion euros. The strong growth rates also enabled industry players to increase their profits. The second sector of the industry, bike and e-bike hire, also grew, but only made a small contribution to industry growth due to its small size.In the current year, the development of consumer spending on leisure activities, culture and entertainment as well as the increase in environmental, health and sports awareness are likely to have a positive impact on the demand for bicycles and e-bikes. At the same time, the average price of bicycles and e-bikes sold in Germany is increasing. Due to the higher cost of e-bikes, they are particularly interesting for company bike leasing, as only a small proportion of the total costs are incurred each month. Demand for bike-sharing services in 2024 is also likely to benefit from the predicted increase in arrivals by foreign travellers, most of whom do not bring their own bike and therefore use rental services. < />The bike hire sector in Germany is benefiting greatly from the growing e-bike boom, company bike leasing and the expansion of bike sharing services, which is leading to rising sales. However, high acquisition and maintenance costs for e-bikes and rising wages due to the shortage of skilled labour are significantly increasing operating costs. Despite these challenges, profit margins are being stabilised by technological innovations, as efficiency gains cushion costs and new business models such as bike sharing offer additional sources of income. Turnover in the bike rental sector is expected to increase by an average of 5.2% over the next five years and reach €5.2 billion in 2029. The share of e-bikes is likely to increase in both the company bike leasing and bike sharing segments. Despite the expected growth in revenue from bike sharing services, the industry will continue to be dominated by providers of company bike leasing.

Trends and Insights

  • The demand for company car leasing is rising sharply. Companies often offer company car leasing as an attractive fringe benefit. As employees of federal states covered by collective agreements have also been able to use company wheel leasing since 2024, demand is likely to increase further.
  • Tax benefits and ecological motives make company bike leasing attractive for companies. The state incentivises employers to provide their employees with company bikes, thereby contributing to employee health and environmental sustainability.
  • The industry is characterised by intense competition and low market concentration. The strong growth in the industry due to the trend towards e-bikes and service bike leasing is leading to a large number of market entries.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 33.5 % over the past five years, to reach an estimated €4.0bn in 2024.

Trends and Insights

Employers often offer company leasing as a fringe benefit

  • Company wheel leasing has been possible since 2012 and has become much more important since then.
  • Additional trends and insights available with purchase
Bike Rental in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The trend towards sustainable mobility ensures continued growth

  • Sales in bike rental and company bike leasing are expected to continue to develop positively, driven by the growing interest in sustainable mobility and the increasing demand for flexible transport solutions.

Biggest companies in the Bike Rental in Germany

There are no companies that hold a large enough market share in the Bike Rental in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Bike Rental in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Service leasing of e-bikes, Service leasing of bicycles and Other services. Service leasing of e-bikes is the largest segment of the Bike Rental in Germany.

Trends and Insights

Tax benefits and ecological considerations make company e-bike leasing attractive

  • Company e-bike leasing covers the rental of e-bikes to companies that want to provide their employees with sustainable and electrically assisted transport.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The bike hire sector comprises various services. The leasing of bicycles and e-bikes for business purposes is just as much a part of the industry as rental bike systems and sharing offers for bicycles and e-bikes. The leasing or rental of other two-wheelers such as e-scooters is not included. Wholesale and retail activities are also not included in the sector.

What's included in this industry?

Bike hireService leasing of e-bikesService leasing of classic bicyclesBike sharingSubscription service

Companies

Purchase this report to view all major companies in this industry.

Related Terms

BICYCLE FLEETSURRENDER VALUE GUARANTEE

Industry Code

WZ 2008

WZ 77.21.0 - Bike Rental in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The demand for company car leasing is rising sharply. Companies often offer company car leasing as an attractive fringe benefit. As employees of federal states covered by col...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Tax benefits and ecological motives make company bike leasing attractive for companies. The state incentivises employers to provide their employees with company bikes, thereb...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry is characterised by intense competition and low market concentration. The strong growth in the industry due to the trend towards e-bikes and service bike leasing...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Bike hire companies are subject to general traffic rules and liability regulations. They must ensure that their business practices comply with local regulations and often als...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The profit depends on the customers' usage behaviour. If negligent behaviour causes expensive damage to the rented bikes and e-bikes, this has a negative impact on the provid...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Bike Rental industry in Germany in 2024?

The market size of the Bike Rental industry in Germany is €4.0bn in 2024.

How many businesses are there in the Bike Rental in Germany industry in 2024?

There are 686 businesses in the Bike Rental industry in Germany, which has grown at a CAGR of 2.2 % between 2019 and 2024.

Has the Bike Rental industry in Germany grown or declined over the past 5 years?

The market size of the Bike Rental industry in Germany has been growing at a CAGR of 33.5 % between 2019 and 2024.

What is the forecast growth of the Bike Rental industry in Germany over the next 5 years?

Over the next five years, the Bike Rental industry in Germany is expected to grow.

What does the Bike Rental in Germany include?

Bike hire and Service leasing of e-bikes are part of the Bike Rental industry.

Related Industries

Widen your competitive advantage with related industries

International industries

  • There are no industries to display.

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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