Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated €3.4bn in 2024.
Trends and Insights
The pandemic has increased competition from supermarkets and discounters
- The industry's declining sales trend, even before the pandemic, is due to increasing competition from supermarkets, discounters and cafés, as these have significantly increased the number of baking stations where baked goods are freshly baked in their shops in recent years.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Growing health awareness characterises the product range of bakery and confectionery retailers
- In the coming years, the general increase in health awareness is likely to lead to industry players expanding their product range to include healthier alternatives in order to compensate for lost sales in the standard range.
Biggest companies in the Bakery Product Retailers in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Edeka-Gruppe | 520.0 | |
Valora Food Service Deutschland GmbH | 112.8 | |
Kamps GmbH | 106.0 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Bread and rolls, Fine baked goods and Confectionery. Bread and rolls is the largest segment of the Bakery Product Retailers in Germany.
Trends and Insights
Bread and rolls made from wheat flour are increasingly being replaced by wholemeal and mixed products
- This product group includes bread and rolls made from different types of flour.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The sector includes retailers specialising in bakery and confectionery products, such as bakeries, confectioners and specialist confectionery shops. The sale of ice cream, long-life baked goods and snacks in specialised retail outlets also falls under the industry definition, whereas the sale of baked goods and confectionery by supermarkets, discount stores, ice cream parlours, cafés and restaurants does not.
What's included in this industry?
Bread and rollsFine baked goodsConfectioneryCompanies
Edeka-GruppeValora Food Service Deutschland GmbHKamps GmbHPurchase this report to view all 3 major companies in this industry.
Related Terms
CHOCOLATERYDISCOUNT BAKERYINNOVATION BAKERSELF-SERVICE BAKERYSUPERFOODIndustry Code
WZ 47.24 - Bakery Product Retailers in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The growing number of convenience providers has increased consumers' price sensitivity. The price of bread and other baked goods has increasingly become a decisive purchasing...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Despite increased health awareness, the sales value of sweet baked goods has increased over the last five years. This is due to the fact that many consumers regard sweets as ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
There are particularly many important transport hubs in the Central region due to its central location. Companies in the North region can in turn benefit from the proximity t...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
External competition has increased significantly due to the growing number of baking stations in food retailers outside the sector. Supermarkets and discounters offer industr...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The bakery outlets in supermarkets are organised regionally and are supplied with goods daily by the regional bakery manufacturers in the Edeka network. This regional organis...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Edeka-Gruppe's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Valora Food Service Deutschland GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Kamps GmbH's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Edeka-Gruppe, and factors influencing its performance in the industry
- Description and key data for Valora Food Service Deutschland GmbH, and factors influencing its performance in the industry
- Description and key data for Kamps GmbH, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Like all companies in the food chain, bakery and confectionery retailers must also comply with EC Regulation 852/2004. This regulation obliges companies in the food industry ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The profits of süß- and baked goods retailers have fluctuated in recent years, mainly due to volatile commodity prices. Increasing minimum wages and depreciation have put add...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Bakery Product Retailers industry in Germany in 2024?
The market size of the Bakery Product Retailers industry in Germany is €3.4bn in 2024.
How many businesses are there in the Bakery Product Retailers in Germany industry in 2024?
There are 4,578 businesses in the Bakery Product Retailers industry in Germany, which has declined at a CAGR of 0.6 % between 2019 and 2024.
Has the Bakery Product Retailers industry in Germany grown or declined over the past 5 years?
The market size of the Bakery Product Retailers industry in Germany has been growing at a CAGR of 0.6 % between 2019 and 2024.
What is the forecast growth of the Bakery Product Retailers industry in Germany over the next 5 years?
Over the next five years, the Bakery Product Retailers industry in Germany is expected to decline.
What are the biggest companies in the Bakery Product Retailers market in Germany?
The biggest companies operating in the Bakery Product Retailers market in Germany are Edeka-Gruppe, Valora Food Service Deutschland GmbH and Kamps GmbH
What does the Bakery Product Retailers in Germany include?
Bread and rolls and Fine baked goods are part of the Bakery Product Retailers industry.
Which companies have the highest market share in the Bakery Product Retailers in Germany?
The company holding the most market share in Germany is Edeka-Gruppe.
How competitive is the Bakery Product Retailers industry in Germany?
The level of competition is high and increasing in the Bakery Product Retailers industry in Germany.
Related Industries
Widen your competitive advantage with related industries
Complementors
View all industries in Germany
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
