Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -6.5% over the past five years, to reach an estimated €5,4Mrd. in 2024.
Trends and Insights
- Der rückläufige Alkoholkonsum und die abnehmende Ausgehfreudigkeit haben zu Umsatzrückgängen geführt. Hintergrund dieser Entwicklung ist das merklich wachsende Gesundheitsbewusstsein in der Gesellschaft.
- Additional trends and insights available with purchase
Biggest companies in the Ausschank von Getränken
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Hofbräu München | ||||
Bootshaus Cologne GmbH | ||||
Lion Barbetriebe GmbH |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Ausschank von alkoholfreien Getränken, Ausschank von Bier and Ausschank von Spirituosen. Ausschank von alkoholfreien Getränken is the largest segment of the Ausschank von Getränken.
Trends and Insights
<LI>Zu diesem Produktsegment zählt der Ausschank von Erfrischungsgetränken, Frucht- und Gemüsesäften sowie Mineralwasser.</LI><LI>Zu den kohlensäurehaltigen Erfrischungsgetränken zählen Softdrinks wie Cola, Limonaden, Brausen, alkoholfreies Bier oder Energydrinks, zu den kohlensäurefreien Erfrischungsgetränken unter anderem Eistee und Nektare.
- Innerhalb des Segments haben Erfrischungsgetränke den größten Anteil am Umsatz, gefolgt von Mineralwasser und Saft.</LI><LI>Schorlen, das heißt Erfrischungsgetränke mit Fruchtsaftgehalt, gehören ebenfalls zum Produktsegment der alkoholfreien Getränke und erfreuen sich zunehmender Beliebtheit.</LI><LI>Der Ausschank alkoholfreier Getränke erfährt einen starken externen Wettbewerb durch Restaurants und Cafés, die ebenfalls alkoholfreie Getränke anbieten, sodass der Anteil dieses Produktsegments am Branchenumsatz im aktuellen Jahr trotz des rückläufigen Pro-Kopf-Konsums von Alkohol sinkt.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Branche der Schankwirtschaften, Bars, Diskotheken und anderer auf den Ausschank von Getränken spezialisierter Lokale hat mit schwierigen Bedingungen zu kämpfen. Gesetzliche Vorschriften, der sinkende Alkoholkonsum, ein verändertes Freizeitverhalten und die Coronavirus-Pandemie haben den Druck auf die Marktteilnehmer zuletzt verstärkt. Neben der externen Konkurrenz, die der Branche vor allem durch Restaurants und den Verkauf günstigerer Getränke im Einzelhandel entsteht und sich negativ auf ihre Einnahmen auswirkt, herrscht auf dem äußerst fragmentierten Markt ein intensiver brancheninterner Wettbewerb. Im Zeitraum von 2019 bis 2024 ist der Branchenumsatz um durchschnittlich 6,5 % pro Jahr gesunken. Insbesondere im Jahr 2020 waren wegen der lang anhaltenden pandemiebedingten Betriebsschließungen dramatische Umsatzverluste zu verzeichnen und auch im Folgejahr konnten sich die Umsätze kaum erholen. Ab 2022 konnte der Umsatz der Branche jedoch wieder deutlich gesteigert werden, was jedoch vor allem auf Preiserhöhungen im Getränke- und Lebensmittelbereich zurückzuführen ist. 2024 dürfte der Branchenumsatz um 0,5 % auf 5,4 Milliarden Euro ansteigen.
What's included in this industry?
Ausschank von alkoholfreien GetränkenAusschank von BierAusschank von SpirituosenAusschank von WeinAusschank von HeißgetränkenAusschank von alkoholfreien GetränkenAusschank von BierAusschank von SpirituosenAusschank von WeinAusschank von HeißgetränkenSonstige LeistungenCompanies
Hofbräu MünchenBootshaus Cologne GmbHLion Barbetriebe GmbHPurchase this report to view all 4 major companies in this industry.
Related Terms
APFELSAFTPARAGRAFCRAFTBEERSTÖSSCHENIndustry Code
WZ I56.30DE - Ausschank von Getränken
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Monatliches Haushaltsnettoeinkommen. Die Entwicklung des monatlichen Haushaltsnettoeinkommens ist ein Indikator dafür, wie viel Geld den Konsumenten für Freizeitaktivitäten wi...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Der Ausschank alkoholfreier Getränke wie Apfelschorle erfreut sich zunehmender Beliebtheit</B>. <LI>Zu diesem Produktsegment zählt der Ausschank von Erfrischungsgetränken, ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>In den zahlreichen Großstädten der Region Mitte sind besonders viele Branchenakteure zu finden</B>. <LI>In der Region Mitte, der bevölkerungsreichsten Region Deutschlands, ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Weitergabe von Kostensteigerungen. Die Möglichkeit, entstandene Kostensteigerungen auf den Verkaufspreis umzulegen, ist trotz der hohen Wettbewerbsintensität in dieser Branche...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Sinkende Konsumraten von alkoholischen Getränken schaden dem Hofbräuhaus In den vergangenen Jahren war ein leicht rückläufiger Getränkeabsatz zu beobachten. Dies trifft sowoh...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Hofbräu München's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Bootshaus Cologne GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Lion Barbetriebe GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Hofbräu München, and factors influencing its performance in the industry
- Description and key data for Bootshaus Cologne GmbH, and factors influencing its performance in the industry
- Description and key data for Lion Barbetriebe GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Gaststättengesetz (GastG)</B>. <LI>Das Gaststättengesetz enthält die für den Betrieb einer Gaststätte erforderlichen Erlaubnisse, das heißt Sondervorschriften, die zusätzli...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Ausschank von Getränken industry in Germany in 2024?
The market size of the Ausschank von Getränken industry in Germany is €5,4Mrd. in 2024.
How many businesses are there in the Ausschank von Getränken industry in 2024?
There are 33.345 businesses in the Ausschank von Getränken industry in Germany, which has declined at a CAGR of -1.3% between 2019 and 2024.
Has the Ausschank von Getränken industry in Germany grown or declined over the past 5 years?
The market size of the Ausschank von Getränken industry in Germany has been at a CAGR of -6.5% between 2019 and 2024.
What is the forecast growth of the Ausschank von Getränken industry in Germany over the next 5 years?
The Ausschank von Getränken in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Ausschank von Getränken market in Germany?
The biggest companies operating in the Ausschank von Getränken market in Germany are Hofbräu München, Bootshaus Cologne GmbH and Lion Barbetriebe GmbH
What does the Ausschank von Getränken in Germany include?
Ausschank von alkoholfreien Getränken and Ausschank von Bier are part of the Ausschank von Getränken industry.
Which companies have the highest market share in the Ausschank von Getränken in Germany?
The company holding the most market share in Germany is Hofbräu München.
How many people are/were employed in the Ausschank von Getränken in Germany in 2024?
There are 224k employed in the Ausschank von Getränken industry in Germany 2024.
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Methodology
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What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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