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Audio & Video Equipment Retailers in Germany - Market Research Report (2014-2029)

Ashkan Salim Ashkan Salim Frankfurt, Germany Last Updated: June 2024 WZ G47.43DE

Revenue

€12.4bn

2024

€12.4bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

40,629

Businesses

4,872

Wages

€X.Xbn

Audio & Video Equipment Retailers in Germany industry analysis

The consumer electronics retail sector, which is an important consumer industry for the German economy, has been exposed to a number of negative developments for several years. Industry sales have fallen by an average of 3.3% per year since 2019. In recent years, the sector has already been negatively impacted by the increased use of smartphone cameras as a replacement for conventional cameras, which has led to a significant drop in sales, particularly in the entry-level camera segment. In addition, demand for multimedia devices and car navigation systems is decreasing in the retail sector. They are being replaced by other hardware such as integrated entertainment systems or software solutions such as Google Maps. Many consumers, especially those on low incomes, have stopped buying expensive TV sets in recent years and are increasingly enjoying films, series and other content on laptops, tablets and PCs.
In 2024, industry sales are expected to fall by 3.8% to 12.4 billion euros. Brick-and-mortar retail is becoming less and less important in the wake of technological progress, which is contributing to the steady growth of online retail. The main advantage that online retailers have over sector players is that they allow consumers to make their purchases from the comfort of their own home using a PC, laptop or smartphone. As their costs are also lower because they do not need sales outlets and can therefore keep their staff costs comparatively low, online retailers are often able to offer their products at more favourable prices than bricks-and-mortar retailers, which gives them a further competitive advantage. However, retailers in the industry can capitalise on trends towards smart devices and other improvements to industry products at the manufacturer level, which will have a revenue-boosting effect on the industry.
Over the next five years, the negative trend in the industry is expected to continue. IBISWorld expects industry sales to fall by an average of 1.1% per year and amount to 11.8 billion euros in 2029. In order to hold their own in the market, bricks-and-mortar retailers will increasingly utilise multichannel sales in the future. As a result, the online sales channel will become increasingly important for industry players alongside their tried-and-tested retail activities. Industry players that are unable to keep up with this development, on the other hand, are likely to experience a drop in sales in the coming years and will have to leave the market.

Trends and Insights

  • Intelligent speakers with voice control and headphones with Bluetooth are in vogue. Gaming headsets with immersive sound, sound suppression and other special functions are also in high demand.
  • The pressure of substitution by other devices is leading to declining sales figures for TV sets. Sales in this segment have declined over the last five years as more and more consumers consume visual content on other devices such as laptops and tablets.
  • In an interregional comparison, the largest share of companies in the sector is in the centre region. This can be explained by the fact that more people live in North Rhine-Westphalia than in other federal states. This gives companies access to a large circle of potential customers.
  • There is strong internal competition in the industry. Companies mainly compete with each other on price.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 3.3 % over the past five years, to reach an estimated €12.4bn in 2024.

Trends and Insights

In view of the strong competitive pressure from online offerings, the industry is facing numerous challenges

  • Online-only retailers such as Amazon represent the biggest competition for bricks-and-mortar retailers with consumer electronics devices. In response to the competitive pressure from online retailers, many bricks-and-mortar retailers have already set up their own online shops in recent years.
  • Additional trends and insights available with purchase
Audio & Video Equipment Retailers in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

The high competitive pressure from online retailers is likely to cause the industry to restructure

  • Over the past five years, online retail has put increasing pressure on the brick-and-mortar retail business model, as it offers convenient shopping options at often lower prices. In order to strengthen their position, many bricks-and-mortar retailers are likely to switch to multichannel in the coming years. Some companies in the sector, on the other hand, are likely to exit the market or restructure and become online-only retailers.

Biggest companies in the Audio & Video Equipment Retailers in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Ceconomy AG
2,671.6
Expert SE
523.4
Euronics Deutschland eG
376.2

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Audio & Video Equipment Retailers in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including TV sets, Audio and video accessories and Audio devices. TV sets is the largest segment of the Audio & Video Equipment Retailers in Germany.

Trends and Insights

Substitution pressure from other devices is leading to declining sales figures for TV sets

  • TV sets are electronic devices that receive visual content such as television programmes, films or videos and display them on a screen.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector includes the stationary retail of radio and phonographic equipment, DVD and Blu-ray players as well as TV sets, digital cameras and antennas. However, the sector's activities do not include the retail of recorded audio and video media or the sale of mobile phones and games consoles.

What's included in this industry?

TV setsAudio and video accessoriesAudio devicesPhoto technology devices

Companies

Ceconomy AGExpert SEEuronics Deutschland eG

Purchase this report to view all 4 major companies in this industry.

Related Terms

ARTIFICIAL INTELLIGENCE (KI)LIQUID CRYSTAL DISPLAY (LCD)MULTICHANNELORGANIC LIGHT EMITTING DIODE (OLED)PLANOGRAMQUANTUM DOT LIGHT EMITTING DIODE (QLED)RADIO FREQUENCY IDENTIFICATION (RFID)SMARTE DEVICESSTREAMING

Industry Code

WZ 2008

WZ 47.43 - Audio & Video Equipment Retailers in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Intelligent speakers with voice control and headphones with Bluetooth are in vogue. Gaming headsets with immersive sound, sound suppression and other special functions are al...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The pressure of substitution by other devices is leading to declining sales figures for TV sets. Sales in this segment have declined over the last five years as more and more...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

In an interregional comparison, the largest share of companies in the sector is in the centre region. This can be explained by the fact that more people live in North Rhine-W...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

There is strong internal competition in the industry. Companies mainly compete with each other on price.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Ceconomy AG uses heat maps to visualise which areas of the shop are particularly frequented by customers. This allows the company to ensure that the most frequented areas of ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Ceconomy AG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Expert SE's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Euronics Deutschland eG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Ceconomy AG, and factors influencing its performance in the industry
  • Description and key data for Expert SE, and factors influencing its performance in the industry
  • Description and key data for Euronics Deutschland eG, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Gfu Consumer & Home Electronics GmbH organises trade fairs and exhibitions for consumer electronics and household appliances, such as the IFA (Internationale Funkausstellung) ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

In the last five years, many retailers have been able to automate inventory management and order fulfilment, enabling them to run their businesses with fewer staff and increas...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Audio & Video Equipment Retailers industry in Germany in 2024?

The market size of the Audio & Video Equipment Retailers industry in Germany is €12.4bn in 2024.

How many businesses are there in the Audio & Video Equipment Retailers in Germany industry in 2024?

There are 4,872 businesses in the Audio & Video Equipment Retailers industry in Germany, which has declined at a CAGR of 1.8 % between 2019 and 2024.

Has the Audio & Video Equipment Retailers industry in Germany grown or declined over the past 5 years?

The market size of the Audio & Video Equipment Retailers industry in Germany has been declining at a CAGR of 3.3 % between 2019 and 2024.

What is the forecast growth of the Audio & Video Equipment Retailers industry in Germany over the next 5 years?

Over the next five years, the Audio & Video Equipment Retailers industry in Germany is expected to decline.

What are the biggest companies in the Audio & Video Equipment Retailers market in Germany?

The biggest companies operating in the Audio & Video Equipment Retailers market in Germany are Ceconomy AG, Expert SE and Euronics Deutschland eG

What does the Audio & Video Equipment Retailers in Germany include?

TV sets and Audio and video accessories are part of the Audio & Video Equipment Retailers industry.

Which companies have the highest market share in the Audio & Video Equipment Retailers in Germany?

The company holding the most market share in Germany is Ceconomy AG.

How competitive is the Audio & Video Equipment Retailers industry in Germany?

The level of competition is high and increasing in the Audio & Video Equipment Retailers industry in Germany.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.