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E-Commerce in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Revenue

€28.6bn

2025

€28.6bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

62,017

Businesses

62,212

Wages

€X.Xbn

E-Commerce in France industry analysis

E-commerce in France is characterised by high competition from the increasing number of pure online retailers and bricks-and-mortar retailers with an omnichannel strategy and foreign online marketplaces offering clothing and other products at particularly low prices. Over the five years through 2025, industry revenue is expected to increase by a compound annual rate of 2.6%, which can be attributed to the increased sales volume of online retail and higher consumer prices. In 2025, industry revenue is expected to increase by 2.2% to €28.6 billion, as the proportion of consumers shopping online will grow and the variety of companies and products will expand as well.

Trends and Insights

  • Inflation drives e-commerce revenue growth. Sky-high inflation is more than offsetting dropping sales volumes to drive revenue growth in the European E-commerce industry.
  • Sustainable and smart products are sought after. E-tailers are tapping into the rapidly growing market for sustainably made and smart products.
  • A handful of players dominate the scene. International giant, Amazon, leads the way but there are several players that dominate regional markets, like Zalando and Otto.
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Top Questions Answered in this Report

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What is the market size of the E-Commerce industry in France in 2025?

The market size of the E-Commerce industry in France is €28.6bn in 2025.

How many businesses are there in the E-Commerce in France industry in 2025?

There are 62,212 businesses in the E-Commerce industry in France, which has grown at a CAGR of 9.0 % between 2020 and 2025.

Has the E-Commerce industry in France grown or declined over the past 5 years?

The market size of the E-Commerce industry in France has been growing at a CAGR of 2.6 % between 2020 and 2025.

What is the forecast growth of the E-Commerce industry in France over the next 5 years?

Over the next five years, the E-Commerce industry in France is expected to grow.

What are the biggest companies in the E-Commerce market in France?

The biggest companies operating in the E-Commerce market in France are Amazon.com Inc, Cdiscount SA and Vente Privee.com SA

What does the E-Commerce in France include?

Groceries and Furniture, home décor and household appliances are part of the E-Commerce industry.

Which companies have the highest market share in the E-Commerce in France?

The company holding the most market share in France is Amazon.com Inc.

How competitive is the E-Commerce industry in France?

The level of competition is moderate and steady in the E-Commerce industry in France.

Everything you need in one report

  • Reliable market estimates from 2015-2030
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Table of Contents

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Waste and data regulations are increasingly stringent. In the EU and other countries like the UK, governments are (or are planning on) implementing stricter regulations relating to single-use plastics and how data is used.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the E-Commerce in France industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Profitability is boosted by low overhead costs. Online stores benefit from savings related to not having a bricks-and-mortar, allowing them to allocate a larger portion of revenue generated for profit.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the E-Commerce in France industry?


Key Ratios

Data tables
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)
  • Revenue per Employee (2015-2030)
  • Wages/Revenue (2015-2030)
  • Employees per Establishment (2015-2030)
  • Average Wage (2015-2030)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and bottom five countries listed for each:

  • Revenue Growth (2025)
  • Business Growth (2025)
  • Job Growth (2025)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2025)
  • Imports/Demand (2025)
  • Exports/Revenue (2025)
  • Revenue per Employee (2025)
  • Wages/Revenue (2025)
  • Employees per Establishment (2025)
  • Average Wage (2025)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.