Top Questions Answered in this Report
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What is the market size of the Advertising Agencies industry in France in 2025?
The market size of the Advertising Agencies industry in France is €19.0bn in 2025.
How many businesses are there in the Advertising Agencies in France industry in 2025?
There are 20,025 businesses in the Advertising Agencies industry in France, which has grown at a CAGR of 0.3 % between 2020 and 2025.
Has the Advertising Agencies industry in France grown or declined over the past 5 years?
The market size of the Advertising Agencies industry in France has been growing at a CAGR of 2.6 % between 2020 and 2025.
What is the forecast growth of the Advertising Agencies industry in France over the next 5 years?
Over the next five years, the Advertising Agencies industry in France is expected to grow.
What are the biggest companies in the Advertising Agencies market in France?
The biggest companies operating in the Advertising Agencies market in France are Publicis Groupe SA, JCDecaux France SAS and Havas SA
What does the Advertising Agencies in France include?
Online Advertising and TV Advertising are part of the Advertising Agencies industry.
Which companies have the highest market share in the Advertising Agencies in France?
The company holding the most market share in France is Publicis Groupe SA.
How competitive is the Advertising Agencies industry in France?
The level of competition is high and increasing in the Advertising Agencies industry in France.
Table of Contents
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Agencies must adhere to the General Dat Protection Regulation. The GDPR, which came into effect across Europe in May 2018, governs how companies within the EU deal with clients' data.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Advertising Agencies in France industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
AI advertising technology looks set to cut employment levels. AI's performance optimisation and data management abilities will allow agencies to streamline operations and better understand the performance of their campaigns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Advertising Agencies in France industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
