Industry Statistics and Trends
Tobacco Retailing in Europe key trends
Growing health concerns will prove detrimental to the industry.
Growing awareness of smoking-related health risks, coupled with mounting costs and strict regulatory actions, continue to push down smoking rates, hurting tobacco sales.
Alternative nicotine products eat away at tobacco sales.
More and more people – especially younger consumers – are turning to vaping because of its advertised lower health risks and huge range of flavours. Some tobacconists have jumped on the bandwagon and started selling vapes.
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Tobacco Retailing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Tobacco Retailing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 3.0 % over the past five years, to reach an estimated €36.4bn in 2024.
Trends and Insights
Growing health consciousness weakens tobacco-based product sales
- According to Eurostat, in 2019, 18.4% of people aged 15 and over in the EU smoked daily, falling from 19.9% in 2014.
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Tobacco Retailing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
The UK’s move to clamp down on smoking among younger generations will impact Europe
- The UK government’s recently proposed an aim to create a smoke-free generation, ending cigarette sales to those born on or after 1st January 2009.
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Revenue
€36.4bn
Employees
148k
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Tobacco Retailing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Corporacion Habanos SA | 768.7 | 84.2 | 11.0 | |
Oettinger Davidoff AG | 644.7 | 71.1 | 11.0 | |
Wolsdorff Tobacco GmbH | 262.7 | 3.1 | 1.2 |
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Tobacco Retailing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Tobacco Retailing industry in Europe in 2024?
The market size of the Tobacco Retailing industry in Europe is €36.4bn in 2024.
How many businesses are there in the Tobacco Retailing in Europe industry in 2024?
There are 82,653 businesses in the Tobacco Retailing industry in Europe, which has grown at a CAGR of 2.9 % between 2019 and 2024.
Has the Tobacco Retailing industry in Europe grown or declined over the past 5 years?
The market size of the Tobacco Retailing industry in Europe has been declining at a CAGR of 3.0 % between 2019 and 2024.
What is the forecast growth of the Tobacco Retailing industry in Europe over the next 5 years?
Over the next five years, the Tobacco Retailing industry in Europe is expected to grow.
What does the Tobacco Retailing in Europe include?
Cigarettes and Cigars are part of the Tobacco Retailing industry.
Which countries have the most businesses in the Tobacco Retailing industry in Europe?
The European country with the most businesses in the Tobacco Retailing industry is Italy.
How competitive is the Tobacco Retailing industry in Europe?
The level of competition is moderate and increasing in the Tobacco Retailing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Tobacco Retailing in Greece
- Tobacco Retailing in Romania
- Tobacco Retailing in Norway
- Tobacco Retailing in Italy
- Tobacco Retailing in Sweden
- Tobacco Retailing in Poland
- Tobacco Retailing in Ireland
- Tobacco Retailing in Latvia
- Tobacco Retailing in Austria
- Tobacco Retailing in France
- Tobacco Retailing in Lithuania
- Tobacco Retailing in the Netherlands
- Tobacco Retailing in Croatia
- Tobacco Retailing in Slovenia
- Tobacco Retailing in Iceland
- Tobacco Retailing in Europe
- Tobacco Retailing in Luxembourg
- Tobacco Retailing in Russia
- Tobacco Retailing in Slovakia
- Tobacco Retailing in Hungary
- Tobacco Retailing in Denmark
- Tobacco Retailing in Turkey
- Tobacco Retailing in Malta
- Tobacco Retailing in Cyprus
- Tobacco Retailing in Spain
- Tobacco Retailing in Portugal
- Tobacco Retailing in Serbia
- Tobacco Retailing in Belgium
- Tobacco Retailing in Czechia
- Tobacco Retailing in Finland
- Tobacco Retailing in Bosnia & Herzegovina
- Tobacco Retailing in Bulgaria
Table of Contents
About this industry
Industry definition
The industry includes the retail sale of tobacco products. It also includes the sale of smoking accessories, including pipes, lighters, cigarette papers, cigar cases and other related smoking paraphernalia.
Related Terms
SNUFFTOBACCONISTSHUMIDORWhat's included in this industry?
CigarettesCigarsLoose tobacco, snus, pipes, -cigs, vapes and otherAccessoriesCompanies
Corporacion Habanos SAOettinger Davidoff AGWolsdorff Tobacco GmbHIndustry Code
4723 - Retail sale of tobacco products in specialized stores in Europe
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Performance
Key Takeaways
Growing health consciousness weakens tobacco-based product sales
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Tobacco Retailing in Europe industry (2011 -2029)
- Employees in the Tobacco Retailing in Europe industry (2011 -2029)
- Business in the Tobacco Retailing in Europe industry (2011 -2029)
- Profit in the Tobacco Retailing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Tobacco Retailing in Europe industry?
Outlook
Analysis
What's driving the Tobacco Retailing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Tobacco Retailing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Tobacco Retailing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
High-end products buoy tobacconists. Even as cigarette sales dwindle, luxury items like cigars and pipe tobacco continue to appeal to high-income consumers.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Tobacco Retailing in Europe industry's products and services performing?
Analysis
What are innovations in the Tobacco Retailing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Tobacco Retailing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Tobacconists have struggled to maintain their presence in the current climate. Tightening legislation, increased taxing and increasing consumer health awareness have pushed many tobacconists out of the market. Competition from less costly supermarkets has also proved troubling.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Corporacion Habanos SA
- Countries of operation for Oettinger Davidoff AG
- Countries of operation for Wolsdorff Tobacco GmbH
- Countries of operation for H Lomberg GmbH & Co KG
- Countries of operation for Real Tobacco BVBA
- Countries of operation for C.Gars Ltd
- Countries of operation for Exiga (UK) Ltd
- Countries of operation for JJ Fox (St James's) Ltd
- Countries of operation for La Civette Du Palais
- Countries of operation for Tobacconist Lavapies SL
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Tobacconists only have private support to turn to. European governments continue to discourage smoking through regulations and higher duties.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Tobacco Retailing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Government policies and climbing inflation pressurise profit. Rising excise duties and dwindling sales have picked away at tobacconists’ returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Tobacco Retailing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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