BEFORE IBISWORLD

What challenges do attorneys face

The very first tenet of Ogletree Deakins’ Client Pledge is “Understand your business and objectives.” This tenet requires Ogletree’s attorneys to be more than just experts on the various labor and employment laws affecting their clients and their cases; they have committed to a deeper, more holistic understanding of their clients’ business needs and industry pressures.

CHALLENGES FACED

Obtaining industry knowledge

When Evan set out to help Ogletree’s attorneys find a resource to obtain detailed industry information about their clients, he evaluated numerous different potential vendors, including IBISWorld. After a series of lengthy conversations with a client relationship manager about how IBISWorld could provide deeper industry intelligence to his attorneys, Evan decided to subscribe to IBISWorld’s industry research reports.

IBISWORLD SOLUTION

Become an industry expert

Using IBISWorld’s comprehensive collection of industry research reports, Evan and his team can quickly educate themselves on the industries in which their clients operate, their competitors, and external market pressures that affect them. Whether preparing for initial pitches to bring in new business to the firm, or developing a deeper understanding about the businesses of their longstanding clients, attorneys at Ogletree Deakins have quickly become industry experts by reviewing IBISWorld’s reports, leading to a broader understanding of their clients’ business and objectives, better client service, and fulfillment of their Client Pledge.