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Toothpaste and Toothbrush Manufacturing in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: May 2024 2673

Revenue

$5.7bn

2024

$6.1bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

18,437

Businesses

63

Wages

$XXX.Xm

Toothpaste and Toothbrush Manufacturing in China industry analysis

The Toothpaste and Toothbrush Manufacturing industry is expected to generate $5.7 billion in 2023, up 8.1% from 2022. Revenue is expected to grow at an annualized 5.9% over the five years through 2023. Profit margins have rose to 15.3% of industry revenue in 2023.Most people use toothpaste and toothbrushes every day. Demand for these products is steady and increases in line with household income levels and buying power. Other products, including whitening strips, dental floss and mouthwash, only account for a small portion of industry revenue.Over the next five years, industry revenue is forecast to increase at an annualized 6.3%, reaching $7.8 billion in 2028. The major companies in this industry are foreign-invested companies that have dominated the Chinese market for many years. Domestic brands continue to lose market share to these major foreign operators as Chinese consumers, increasingly conscious of dental hygiene practices, look to well-known and reliable foreign brands for their dental needs. However, domestic players are catching up quickly in terms of product quality and technology. Local brands, like Liangmianzhen, have become more competitive, especially in the growing herbal toothpaste segment. Competition among companies within the industry is increasingly significantly, especially at the high-end of the market.The Chinese government has placed strict regulations on toothpaste manufacturers, requiring all ingredients to be listed specifically on packaging. Companies are under increasing pressure to improve their products to comply with regulations.

Trends and Insights

  • Domestic demand drives industry growth. Toothpaste and toothbrushes are a part of life as daily consumer goods, and the increase in household income has stimulated the demand for the industry.
  • Toothpaste is the most important daily consumer product. Many manufacturers are developing new toothpaste products for the low-end and high-end markets.
  • Guangdong Province accounts for the largest proportion of the industry's revenue. Half of the revenues of the industry leaders are in Guangdong province.
  • Price is the key basis of competition. Currently, most manufacturers offer oral hygiene products with similar or generic functions and characteristics. Homogenization is severe, so price is very important for the industry.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 5.9 % over the past five years, to reach an estimated $5.7bn in 2024.

Trends and Insights

Growing domestic demand driven the industry

  • Growing domestic demand has been the main industry driver over the period, increasing 6.3% annually.
  • Additional trends and insights available with purchase
Toothpaste and Toothbrush Manufacturing in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Rising household incomes will continue to benefit the industry

  • Demand from consumers in rural areas will rise significantly as their household incomes increase and health consciousness is higher.

Biggest companies in the Toothpaste and Toothbrush Manufacturing in China

Company
Market Share (%)
2023
Revenue ($short_0)
2023

There are no companies that hold a large enough market share in the Toothpaste and Toothbrush Manufacturing in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Toothpaste and Toothbrush Manufacturing in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Toothpaste, Toothbrushes and Dentifrice and other products. Toothpaste is the largest segment of the Toothpaste and Toothbrush Manufacturing in China.

Trends and Insights

Toothpaste are the most common used products for the family

  • Toothpaste is a paste applied to the surface of human teeth in the way of friction, with the main purpose of cleaning.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Businesses in the Toothpaste and Toothbrush Manufacturing industry in China manufacture oral healthcare products, including toothpaste, toothbrushes, teeth strengthening paste, mouthwash, dental floss, and whitening strips.

What's included in this industry?

ToothpasteToothbrushesDentifrice and other dental products

Companies

Purchase this report to view all major companies in this industry.

Related Terms

DIETHYLENE GLYCOLDENTAL FLOSSWHITENING STRIPS

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Domestic demand drives industry growth. Toothpaste and toothbrushes are a part of life as daily consumer goods, and the increase in household income has stimulated the demand...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Toothpaste is the most important daily consumer product. Many manufacturers are developing new toothpaste products for the low-end and high-end markets.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Guangdong Province accounts for the largest proportion of the industry's revenue. Half of the revenues of the industry leaders are in Guangdong province.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price is the key basis of competition. Currently, most manufacturers offer oral hygiene products with similar or generic functions and characteristics. Homogenization is seve...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Enterprises build digital drivers and seek digital business model transformation. Driven by new digital technologies like cloud computing, big data, artificial intelligence, ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Increasing population promotes industry growth. Population growth has a positive impact on the demand for toothpaste and toothbrushes, as they are commonly used in daily life...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The industry profit margin is high. The higher profit margin is mainly due to lower costs and raw materials, while the higher profit margin of toothbrushes and toothpastes.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Toothpaste and Toothbrush Manufacturing industry in China in 2024?

    The market size of the Toothpaste and Toothbrush Manufacturing industry in China is $5.7bn in 2024.

    How many businesses are there in the Toothpaste and Toothbrush Manufacturing in China industry in 2024?

    There are 63 businesses in the Toothpaste and Toothbrush Manufacturing industry in China, which has grown at a CAGR of 3.5 % between 2019 and 2024.

    Has the Toothpaste and Toothbrush Manufacturing industry in China grown or declined over the past 5 years?

    The market size of the Toothpaste and Toothbrush Manufacturing industry in China has been growing at a CAGR of 5.9 % between 2019 and 2024.

    What is the forecast growth of the Toothpaste and Toothbrush Manufacturing industry in China over the next 5 years?

    Over the next five years, the Toothpaste and Toothbrush Manufacturing industry in China is expected to grow.

    What does the Toothpaste and Toothbrush Manufacturing in China include?

    Toothpaste and Toothbrushes are part of the Toothpaste and Toothbrush Manufacturing industry.

    How competitive is the Toothpaste and Toothbrush Manufacturing industry in China?

    The level of competition is high and increasing in the Toothpaste and Toothbrush Manufacturing industry in China.

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    Competitors

    • There are no industries to display.

    View all industries in China

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.