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Beverage and Tea Wholesalers in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: May 2024 6326

Revenue

$208.7bn

2024

$215.9bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

638k

Businesses

2,511

Wages

$X.Xbn

Beverage and Tea Wholesalers in China industry analysis

Revenue for the Beverage and Tea Wholesalers industry in China is expected to increase at an annualized 4.4% over the five years through 2023, to total $208.7 billion. This trend includes an anticipated increase of 2.6% in the current year. Over the past five years, the main factors driving industry performance have been higher consumption power in China, rising living standards, and the development of downstream catering and retailing industries.COVID-19 pandemic resulted in weaker demand in 2020 and 2022. In early 2020, people were advised to stay at home and keep social distance to avoid further spread of COVID-19. Demand for beverage and tea products from catering industries has decreased, resulting in a decrease of 2.3% in industry revenue. In 2022, the COVID-19 situation in China has further aggravated, and the Chinese Government took more stringent measures to prevent the spread of the epidemic. Industry revenue grew by 4.7% in the year.Many large upstream manufacturers have established sales companies that incorporate wholesaling, and these firms tend to achieve higher profitability than independent wholesalers in the industry. Most manufacturers also set up online stores on third-party platforms or launched their own online platform to expand sales channels, which has reduced the dependence of manufacturers on wholesalers to some extent and suppressed the industry growth.Industry revenue is forecast to increase steadily over the five years through 2028 at an annualized 4.0%, to $254.2 billion. This growth will likely largely be facilitated by increasing disposable incomes and growing numbers of middle-class consumers, which are forecast to increase consumer spending on higher-end beverage and tea brands and in bars, cafes and restaurants.

Trends and Insights

  • COVID-19 resulted in weaker demand. Repeated COVID-19 epidemic in 2020 and 2022 has caused consumers to reduce eating out and therefore weaker demand for beverage and tea products from catering industries.
  • Soft drinks represent the largest product segment. The range of product categories and strong demand from downstream markets have contributed the high revenue share of this segment.
  • Industry operations are concentrated in affluent areas. Industry operations are mainly concentrated in regions with well-developed economies, higher income levels and large population.
  • Industry concentration level is low. The industry has a very low concentration level, with the top four players holding a combined market share of 7.0% of industry revenue in 2023.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 4.4 % over the past five years, to reach an estimated $208.7bn in 2024.

Trends and Insights

Improving income levels of Chinese residents have supported the industry growth

  • Income levels of Chinese residents have improved rapidly due to the rapid growth of China's economy. In the past decade to 2022, disposable income per capita in China increased at an average rate of 8.4%.
  • Additional trends and insights available with purchase
Beverage and Tea Wholesalers in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The recovery of consumption and income levels will support industry growth

  • The repeated COVID-19 epidemic has resulted in slower growth of consumption and income levels in China. Total retail sales of consumer goods in China decreased by 3.9% in 2020 and 4.4% in 2022. Annual disposable income per capita of Chinese residents increased up by 4.8% in 2020 and just 0.7% in 2022.

Biggest companies in the Beverage and Tea Wholesalers in China

Company
Market Share (%)
2023
Revenue ($short_0)
2023

There are no companies that hold a large enough market share in the Beverage and Tea Wholesalers in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Beverage and Tea Wholesalers in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Soft drinks, Liquor products and Refined tea. Soft drinks is the largest segment of the Beverage and Tea Wholesalers in China.

Trends and Insights

Soft drinks represent the largest segment with strong downstream demand

  • Products in this segment include soda, bottled water, juice, dairy and plant protein beverages, powdered beverages, etc.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry is engaged in wholesaling tea, liquor, fruit juice, soda, dairy drinks and other beverages. The wholesaling of unprocessed tea leaves, unprocessed fresh milk and tonic beverages is excluded from this industry.

What's included in this industry?

Soft drinksLiquor productsRefined teaIce cream and other products

Companies

Purchase this report to view all major companies in this industry.

Related Terms

KEY ACCOUNT (KA)STOCK KEEPING UNIT (SKU)ENTERPRISE RESOURCE PLANNING (ERP)

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

COVID-19 resulted in weaker demand. Repeated COVID-19 epidemic in 2020 and 2022 has caused consumers to reduce eating out and therefore weaker demand for beverage and tea pro...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Soft drinks represent the largest product segment. The range of product categories and strong demand from downstream markets have contributed the high revenue share of this s...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Industry operations are concentrated in affluent areas. Industry operations are mainly concentrated in regions with well-developed economies, higher income levels and large p...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Industry concentration level is low. The industry has a very low concentration level, with the top four players holding a combined market share of 7.0% of industry revenue in...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry is highly fragmented. There are plenty of companies in the industry, and the majority of those are small in scale.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    The regulation level is light. As a trading industry, beverage and tea wholesaling is subject to regulations enacted by the Ministry of Commerce.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Industry profitability has been volatile. Industry profit margins have fluctuated in the past five years, mainly as the lower industry activities resulted by the COVID-19 epi...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Beverage and Tea Wholesalers industry in China in 2024?

    The market size of the Beverage and Tea Wholesalers industry in China is $208.7bn in 2024.

    How many businesses are there in the Beverage and Tea Wholesalers in China industry in 2024?

    There are 2,511 businesses in the Beverage and Tea Wholesalers industry in China, which has grown at a CAGR of 2.2 % between 2019 and 2024.

    Has the Beverage and Tea Wholesalers industry in China grown or declined over the past 5 years?

    The market size of the Beverage and Tea Wholesalers industry in China has been growing at a CAGR of 4.4 % between 2019 and 2024.

    What is the forecast growth of the Beverage and Tea Wholesalers industry in China over the next 5 years?

    Over the next five years, the Beverage and Tea Wholesalers industry in China is expected to grow.

    What does the Beverage and Tea Wholesalers in China include?

    Soft drinks and Liquor products are part of the Beverage and Tea Wholesalers industry.

    How competitive is the Beverage and Tea Wholesalers industry in China?

    The level of competition is moderate and increasing in the Beverage and Tea Wholesalers industry in China.

    Related Industries

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    Competitors

    • There are no industries to display.

    View all industries in China

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.