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Baby Stores in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: May 2024 6536

Revenue

$149.1bn

2024

$157.8bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

1m

Businesses

17,424

Wages

$X.Xbn

Baby Stores in China industry analysis

Baby stores in China sell a wide range of products for babies aged zero to three years old. Baby food and nutrition, clothing, toys, healthcare products and other daily-use products are included in the industry. In recent years, growth in consumer numbers has supported industry demand. The total number of babies aged zero to three years old is close to 42.0 million in China. Industry revenue is expected to increase at a CAGR of 6.4% over the five years through 2023, to total $149.1 billion. This trend includes an anticipated rise of 5.6% in the current year. However, the decreasing number of new births have lowered down the growth rate of the industry. Profitability varies with different product types, and industry profit is expected to account for 6.8% in 2023.China's family-planning policy, which was relaxed in November 2013, has encouraged parents to spend as much as they can on baby rearing. In addition, China's growing economy and rising living standards have created a stable market for medium- and high-end baby products. Busier lifestyles have also stimulated demand for products that offer convenience. The Chinese Government fully implemented the two-child policy from 2015 onwards. Moreover, the Chinese Government fully implemented the three-child policy from 2021. The introduction of the three-child policy will also stimulate the development of Baby Stores in China.Industry revenue is forecast to grow at an annualized 5.2% over the five years through 2028, to total $192.2 billion, including an estimated increase of 4.7% in 2028. The Chinese Government has encouraged industry development and promoted higher quality baby products for sale in recent years, and this support is anticipated to continue over the next five years. In addition, the industry is projected to expand into rural areas of China, which have strong potential for growth.

Trends and Insights

  • The rising disposable incomes strengthen consumers’ purchase power. Residents’ rising disposable income drive greater demand for up-market and baby-oriented products.
  • Baby nutrition and food account for the largest share. The emphasis on safety and health is increasing, and baby nutrition and food account for over 40% of industry revenue.
  • Strong economy attracts more baby products retailers. This industry is concentrated in Guangdong, Beijing, Jiangsu, Shanghai and Zhejiang, as these areas are the most well-developed, which leads to stronger consumption power and modern child-rearing awareness.
  • Price is the most important competition dimension for retailers. There are large number of baby products retailers and customer could make plenty of choice.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 6.4 % over the past five years, to reach an estimated $149.1bn in 2024.

Trends and Insights

The rising disposable incomes constantly strengthen consumers' purchase power

  • Constantly increasing family disposable income of urban citizens and rising net income of rural populations have strengthened overall consumer power.
  • Additional trends and insights available with purchase
Baby Stores in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Consumption upgrading will accelerate the industry growth

  • The new generation of parents are more interested in individuality and quality. More and more families are willing to invest more in childcare to improve their quality of life. This will promote the upgrading of consumption in the baby products market, which will accelerate the revenue growth.

Biggest companies in the Baby Stores in China

Company
Market Share (%)
2023
Revenue ($short_0)
2023

There are no companies that hold a large enough market share in the Baby Stores in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Baby Stores in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Baby nutrition and food, Baby tools and furniture and Baby clothes. Baby nutrition and food is the largest segment of the Baby Stores in China.

Trends and Insights

Baby nutrition and food are the largest product segment

  • Baby nutrition and food is one of the most important segments of baby products, and includes milk powder and other supplementary food, such as vegetable juice, fruit juice, carrot paste and meat paste. This product segment contributes an estimated 42.0% of revenue.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Baby product retailers sell products for babies from birth to three years old, including food, clothing, diapers, cots and toys. Products that specifically target pregnant women and new mothers are not included in the industry.

What's included in this industry?

Baby nutrition and foodBaby tools and furnitureBaby clothesBaby toysBaby nail clippers and other baby products

Companies

Purchase this report to view all major companies in this industry.

Related Terms

ENTERPRISE RESOURCE PLANNING (ERP)POINT OF SALE (POS)MELAMINE

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The rising disposable incomes strengthen consumers’ purchase power. Residents’ rising disposable income drive greater demand for up-market and baby-oriented products.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Baby nutrition and food account for the largest share. The emphasis on safety and health is increasing, and baby nutrition and food account for over 40% of industry revenue.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Strong economy attracts more baby products retailers. This industry is concentrated in Guangdong, Beijing, Jiangsu, Shanghai and Zhejiang, as these areas are the most well-de...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price is the most important competition dimension for retailers. There are large number of baby products retailers and customer could make plenty of choice.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Top e-commerce platforms led the baby stores market. With rapid development of e-commerce, the top platforms have gained the leading market shares in baby stores market.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    This industry is subject to high capital intensity level. Application of computer scanning technology and POS systems increased the capital costs.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Baby product retailers require a large and experienced labor force. A large labor force is necessary for baby products retailers, and experienced and knowledgeable staff help...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Baby Stores industry in China in 2024?

    The market size of the Baby Stores industry in China is $149.1bn in 2024.

    How many businesses are there in the Baby Stores in China industry in 2024?

    There are 17,424 businesses in the Baby Stores industry in China, which has grown at a CAGR of 3.0 % between 2019 and 2024.

    Has the Baby Stores industry in China grown or declined over the past 5 years?

    The market size of the Baby Stores industry in China has been growing at a CAGR of 6.4 % between 2019 and 2024.

    What is the forecast growth of the Baby Stores industry in China over the next 5 years?

    Over the next five years, the Baby Stores industry in China is expected to grow.

    What does the Baby Stores in China include?

    Baby nutrition and food and Baby tools and furniture are part of the Baby Stores industry.

    How competitive is the Baby Stores industry in China?

    The level of competition is moderate and increasing in the Baby Stores industry in China.

    Related Industries

    Widen your competitive advantage with related industries

    View all industries in China

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.