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Audio Equipment Manufacturing in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: November 2024 4072

Revenue

$29.1bn

2024

$29.1bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

329k

Businesses

731

Wages

$X.Xbn

Audio Equipment Manufacturing in China industry analysis

China is the largest production base for audio products in the world, and exports have been one of the main sources of industry revenue for decades. However, with rising incomes and cheaper products on the market, domestic demand has been increasing steadily to become the major source of industry revenue.
Industry revenue is expected to total $29.1 billion in 2024, increasing 2.2% from the previous year. Overall, industry revenue has grown at a CAGR of 0.8% over the five years through 2024. Over the same period, exports decreased at a CAGR of 2.5%, largely due to decrease in international market demand and less competitiveness of China's products. Profit is estimated to account for 3.6% of total revenue in 2024.
Competition in this industry is less intense than in other household appliance manufacturing industries. Technology and price are the most important factors to competition. There is limited brand loyalty in this industry, with a large number of unknown brands concentrated in low-end markets. Manufacturers tend to launch similar products to top brands, but sell them at much lower prices.
Over the next five years, industry revenue is projected to grow at a CAGR of 1.6% to $31.5 billion in 2029. Meanwhile, exports are forecast to decrease 3.0% annually to $4.1 billion (12.9% of total revenue).
The industry's performance will be somewhat constrained as traditional industry products continue to be substituted with other devices like smart phones, computers, DVD players, LCD TVs and new audio products. In particular, sales from radios, tape recorders, home theater equipment and portable music equipment will slow. However, the development of new intelligent products may have a stimulating effect on industry development in the next five years.

Trends and Insights

  • Downstream industries generate huge demand for products within this industry. Development of automobile industry, e-sports games and digital music has driven increase of this industry on the whole.
  • Automobile audio products is the largest product segment. This segment grew rapidly with the development of China's Automobile Manufacturing industry in recent years.
  • Guangdong is the largest production and processing base for audio equipment. Guangdong has a very well-developed electronic manufacturing presence and well exports basis.
  • This industry has a low concentration level. The top four enterprises jointly contributed 35.1% to total industry revenue in 2024.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.8 % over the past five years, to reach an estimated $29.1bn in 2024.

Trends and Insights

This industry is accelerating the pace of transformation and upgrading

  • The electronics manufacturing industry has become an important industry in the national economy. As an important part of the electronics manufacturing industry, the audio product manufacturing industry has also received certain policy support.
  • Additional trends and insights available with purchase
Audio Equipment Manufacturing in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Growth of traditional audio products will slow

  • Growth of traditional audio products within the industry is expected to slow as most of them can be substituted with other devices like smartphones, computers, DVD players, LCD TVs and new audio products. In particular, sales from radios, tape recorders, home theater equipment and portable music equipment will slow.

Biggest companies in the Audio Equipment Manufacturing in China

Company
Market Share (%)
2024
Revenue ($m)
2024
Sony (China) Co., Ltd.
3,576.1
Philips (China) Investment Co., Ltd.
3,430.7
Samsung (China) Investment Co., Ltd.
2,093.3

To view the market share and analysis for all 10 top companies in this industry, view purchase options.

Products & Services Segmentation

Audio Equipment Manufacturing in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Automobile audio products, Portable music equipment and Audio system products. Automobile audio products is the largest segment of the Audio Equipment Manufacturing in China.

Trends and Insights

Automobile audio products is the largest product segment

  • Automobile audio products refer to a variety of audio products specifically for automobiles, including DVD navigation systems, automobile MP5 players, automobile DVD players, etc. These products are distributed through two major channels in the local market: automobile manufacturers and specialty stores for automobile audio products.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry manufactures a variety of audio equipment including: radios, MP3 players, karaoke machines, sound recorders, home theater equipment, automobile audio systems, telephone answering machines and dictation recording devices. The smart speakers and earphones are excluded from this industry.

What's included in this industry?

RadioHome theater equipment and componentAutomobile audio systemTelephone answering machineDictation recording machinePhonographMP3 and MP4 player

Companies

Sony (China) Co., Ltd.Philips (China) Investment Co., Ltd.Samsung (China) Investment Co., Ltd.

Purchase this report to view all 10 major companies in this industry.

Related Terms

TURNTABLEPLAYBACKORIGINAL EQUIPMENT MANUFACTURER (OEM)

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Downstream industries generate huge demand for products within this industry. Development of automobile industry, e-sports games and digital music has driven increase of this...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Automobile audio products is the largest product segment. This segment grew rapidly with the development of China's Automobile Manufacturing industry in recent years.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Guangdong is the largest production and processing base for audio equipment. Guangdong has a very well-developed electronic manufacturing presence and well exports basis.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

This industry has a low concentration level. The top four enterprises jointly contributed 35.1% to total industry revenue in 2024.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Foreign investment dominates the industry. Many international audio manufacturers have set up subsidiaries in China to engage in this industry, and four of the top five enter...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Sony (China) Co., Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Philips (China) Investment Co., Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Samsung (China) Investment Co., Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 7 additional companies

Detailed analysis

  • Description and key data for Sony (China) Co., Ltd., and factors influencing its performance in the industry
  • Description and key data for Philips (China) Investment Co., Ltd., and factors influencing its performance in the industry
  • Description and key data for Samsung (China) Investment Co., Ltd., and factors influencing its performance in the industry
  • Description, key data and performance trends for 7 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Essential amount of labor force leads to a medium capital intensity level. Many products need to be assembled manually; therefore, a large labor force is required, leading to...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profitability of this industry has decreased. As industry products are constantly upgraded, enterprises must reduce final prices to promote sales, which affects profitability...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Audio Equipment Manufacturing industry in China in 2024?

The market size of the Audio Equipment Manufacturing industry in China is $29.1bn in 2024.

How many businesses are there in the Audio Equipment Manufacturing in China industry in 2024?

There are 731 businesses in the Audio Equipment Manufacturing industry in China, which has declined at a CAGR of 0.6 % between 2019 and 2024.

Has the Audio Equipment Manufacturing industry in China grown or declined over the past 5 years?

The market size of the Audio Equipment Manufacturing industry in China has been growing at a CAGR of 0.8 % between 2019 and 2024.

What is the forecast growth of the Audio Equipment Manufacturing industry in China over the next 5 years?

Over the next five years, the Audio Equipment Manufacturing industry in China is expected to grow.

What are the biggest companies in the Audio Equipment Manufacturing market in China?

The biggest companies operating in the Audio Equipment Manufacturing market in China are Sony (China) Co., Ltd., Philips (China) Investment Co., Ltd. and Samsung (China) Investment Co., Ltd.

What does the Audio Equipment Manufacturing in China include?

Radio and Home theater equipment and component are part of the Audio Equipment Manufacturing industry.

Which companies have the highest market share in the Audio Equipment Manufacturing in China?

The company holding the most market share in China is Sony (China) Co., Ltd..

How competitive is the Audio Equipment Manufacturing industry in China?

The level of competition is low and steady in the Audio Equipment Manufacturing industry in China.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in China include:

  • National Bureau of Statistics China
  • General Administration of Customs
  • People’s Bank of China

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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