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Video Postproduction Services in Canada - Market Research Report (2014-2029)

Alex Petridis Alex Petridis New York, United States Last Updated: August 2024 NAICS 51219CA

Revenue

$2.5bn

2024

$2.5bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

11,307

Businesses

1,953

Wages

$XXX.Xm

Video Postproduction Services in Canada industry analysis

Video postproduction service providers in Canada have contended with a rapidly changing technological landscape through the end of 2024. The development of advanced editing software has enabled clients to establish in-house postproduction teams to save money and streamline the production process. However, tax incentives and fluctuations of the Canadian dollar against the US dollar have encouraged US video producers to bring postproduction businesses to Canada. This is primarily because their budgets can go further in provinces with tax credits. Appealing destinations for postproduction studios include Ontario, Quebec and British Columbia, which provide tax incentives to video producers. Overall, industry revenue is expected to climb at a CAGR of 0.1% to $2.5 billion over the past five years, including a gain of 1.6% in 2024 alone. 

Trends and Insights

  • A relatively weakening Canadian dollar and strengthening streaming demand benefit the video postproduction industry. Filmmakers from the US are flocking north to stretch their budgets while streaming giants like Netflix and Disney+ are driving the need for top-notch postproduction services.
  • Mounting demand for high-budget movies, TV shows and digital advertising has expanded the market for visual effects and animation. Canadian tax incentives for animation work have only fueled this growth further.
  • Tax incentives attract production houses to certain provinces. Ontario, Quebec and British Columbia all offer tax credits for video production labour that have no maximum allocation.
  • Competition has increased with technological advancements. The increasing availability of relevant technology has encouraged new enterprises to enter the industry.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $2.5bn in 2024.

Trends and Insights

Ballooning demand for video postproductions services

  • One of the primary reasons for this growth has also been the depreciation of the Canadian dollar against the US dollar. As the value of the Canadian loonie has weakened, filmmakers from the United States have flocked north to make production budgets go further.
  • Additional trends and insights available with purchase
Video Postproduction Services in Canada
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Tax incentives will continue to attract new industry entrants

  • Tax incentives from the previous period will continue to attract TV and film productions to Canada, supporting demand for video postproduction services. Elevated interest rates in the US, will continue to encourage production companies across the border to move productions to Canada.

Biggest companies in the Video Postproduction Services in Canada

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Video Postproduction Services in Canada industry for IBISWorld to include in this product.

Products & Services Segmentation

Video Postproduction Services in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Film laboratory services, Audiovisual editing and Visual effects and animation. Film laboratory services is the largest segment of the Video Postproduction Services in Canada.

Trends and Insights

Demand for visual effects and animation services has increased

  • This segment includes visual effects and animation services. The last five years have seen exponential growth in this segment, fueled by the proliferation of high-budget movies, TV shows and digital advertising requiring sophisticated VFX and animation. This dynamic has been further exacerbated by many Canadian provinces providing additional tax incentives for animation work.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry primarily provides postproduction services to the motion picture and video industries. Services include editing, film or tape transferring, subtitling, creating credits, closed captioning, computer graphics, animation, special effects and developing and processing film. This industry does not include mass duplication, audio services in a sound recording studio or operating archives.

What's included in this industry?

Film laboratory servicesAudiovisual editing Visual effects3D visual effectsSound editingFormat conversionSubtitling and captioning

Companies

Purchase this report to view all major companies in this industry.

Related Terms

ASPECT RATIO CONVERSIONSUBTITLINGLINEAR EDITING

Industry Code

NAICS 2007

NAICS 512190 - Video Postproduction Services in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

A relatively weakening Canadian dollar and strengthening streaming demand benefit the video postproduction industry. Filmmakers from the US are flocking north to stretch thei...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Mounting demand for high-budget movies, TV shows and digital advertising has expanded the market for visual effects and animation. Canadian tax incentives for animation work ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Tax incentives attract production houses to certain provinces. Ontario, Quebec and British Columbia all offer tax credits for video production labour that have no maximum all...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each province in 2024
  • Number and share of revenue each province accounts for in 2024
  • Number and share of wages each province accounts for in 2024
  • Number and share of employees in each province in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition has increased with technological advancements. The increasing availability of relevant technology has encouraged new enterprises to enter the industry.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry is highly fragmented with new players consistently entering the industry. Because of this, there are no players in the industry with a significant market share.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    CAVCO and CanCon regulations support Canadian talent. Productions must meet specific Canadian content criteria to qualify for tax credits. This ensures Canadians have key cre...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Wages are a big deal for the postproduction industry. They're the largest single expense and are rising as companies compete for highly skilled workers adept in operating the...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Assets (2017-2022)
    • Liabilities (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Video Postproduction Services industry in Canada in 2024?

    The market size of the Video Postproduction Services industry in Canada is $2.5bn in 2024.

    How many businesses are there in the Video Postproduction Services in Canada industry in 2024?

    There are 1,953 businesses in the Video Postproduction Services industry in Canada, which has grown at a CAGR of 5.2 % between 2019 and 2024.

    Has the Video Postproduction Services industry in Canada grown or declined over the past 5 years?

    The market size of the Video Postproduction Services industry in Canada has been growing at a CAGR of 0.1 % between 2019 and 2024.

    What is the forecast growth of the Video Postproduction Services industry in Canada over the next 5 years?

    Over the next five years, the Video Postproduction Services industry in Canada is expected to grow.

    What does the Video Postproduction Services in Canada include?

    Film laboratory services and Audiovisual editing are part of the Video Postproduction Services industry.

    How competitive is the Video Postproduction Services industry in Canada?

    The level of competition is high and steady in the Video Postproduction Services industry in Canada.

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    Widen your competitive advantage with related industries

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    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in Canada include:

    • Statistics Canada
    • Industry Canada
    • Canadian Business Patterns

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.