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Business Coaching in Canada - Market Research Report (2015-2030)

Gabriel Seiler Gabriel Seiler New York, United States Last Updated: December 2025 NAICS 61143CA

Revenue

$1.3bn

2025

$1.3bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

19,101

Businesses

3,752

Wages

$XXX.Xm

Business Coaching in Canada industry analysis

Business coaches in Canada have seen solid growth as companies have prioritized employee development and leadership succession strategies. Canadian organizations have increasingly sought out business coaches to address skill gaps, build effective leaders and enhance workforce well-being. Data from Mercer's 2024 Global Talent Trends report indicate that Canadian businesses are particularly interested in promoting the mental and physical well-being of their employees. The spike in remote and hybrid work arrangements also drove demand for coaching as managers sought to balance employee flexibility and collaboration. The economic boom in 2021 led to skyrocketing returns for corporate clients; however, the Bank of Canada's series of interest rate hikes reversed this growth and strained the budgets of potential clients. Revenue has been surging at a CAGR of 4.5% to an estimated $1.3 billion over the five years through 2025, including a minor rise of 0.5% in 2025 alone.

Trends and Insights

  • Mounting unemployment and strained profit have slowed spending on business coaches. The Bank of Canada's interest rate hikes slowed job growth and limited businesses' willingness to hire coaches, but recent cuts will soon drag down the national unemployment rate and renew spending.
  • Managerial and executive development represents a growing source of demand. Companies have invested in internal employee development and retention, boosting demand for management training to cater to employees' preferences.
  • Coaches follow business patterns, which tend to follow population patterns. Most companies are in Ontario and Quebec, Canada’s most populated regions.
  • Coaches face rising competition from in-house and external services. Many higher education programs offer more formal professional development opportunities, though business coaches can provide the same training with lower commitment.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 2.7 % over the past five years, to reach an estimated $1.3bn in 2025.

Trends and Insights

Businesses in Canada are uniquely focused on providing development courses for employees

  • Business coaches identify required skills through assessments and feedback before providing on-the-job training and additional coursework. Over the past decade, corporations in Canada have increasingly hired business coaches to develop staff, especially as companies seek to reduce employee turnover and maximize efficiency. Companies have prioritized developing productive leaders through succession planning and building skills where gaps in capability exist.
  • Additional trends and insights available with purchase
Business Coaching in Canada
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2026-2031)

Market size is projected to grow over the next five years.

Trends and Insights

Evolving workplaces will spur demand but incite external competition

  • Research from Development Dimensions International (DDI)'s 2025 study finds that 57.0% of employees leave their jobs primarily because of frustration with their boss. Conflict management and manager training will remain a key issue for senior management teams seeking to improve employee retention. Senior staff will increasingly prioritize communication, decision-making and planning skills. These developments will fuel demand for business coaches, especially as labour movements become more popular.

Biggest companies in the Business Coaching in Canada

Company
Market Share (%)
2024
Revenue
2024
Profit
2024
Profit Margin (%)
2024

There are no companies that hold a market share exceeding 5% in the Business Coaching in Canada industry.

Products & Services Segmentation

Business Coaching in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Professional development training, Management development training and Quality assurance training. Professional development training is the largest segment of the Business Coaching in Canada.

Trends and Insights

Professional development training remains business coaches' top service

  • The most popular service business coaches in Canada provide is professional development, including seminars and courses on finance and accounting, communication and interpersonal skills, marketing and time management. These courses appeal to a broad group of people with a wide range of skills and often include a more diverse spread than programs in other segments, like management development training.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Business coaching services in Canada provide courses and seminars on management and professional development. Training can be provided through employers’ training programs or through public courses. This industry also includes trade, technical and vocational training sessions.

What's included in this industry?

Products and services covered in the Business Coaching industry in Canada include Conducting professional development programs, Conducting management training programs, Conducting technical, trade and vocational training and Conducting basic educational programs.

Companies

Companies covered in the Business Coaching industry in Canada include .

Purchase this report to view all major companies in this industry.

Related Terms

Related terms covered in the Business Coaching industry in Canada include professional development, vocational education and apprenticeship.

Industry Code

NAICS 2007

NAICS 611430 - Business Coaching in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Mounting unemployment and strained profit have slowed spending on business coaches. The Bank of Canada's interest rate hikes slowed job growth and limited businesses' willing...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Managerial and executive development represents a growing source of demand. Companies have invested in internal employee development and retention, boosting demand for manage...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Coaches follow business patterns, which tend to follow population patterns. Most companies are in Ontario and Quebec, Canada’s most populated regions.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each province in 2025
  • Number and share of revenue each province accounts for in 2025
  • Number and share of wages each province accounts for in 2025
  • Number and share of employees in each province in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Coaches face rising competition from in-house and external services. Many higher education programs offer more formal professional development opportunities, though business ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

There are no companies that hold a market share exceeding 5% in the Business Coaching in Canada industry.

Analyst insights

Small companies and nonemployers dominate business coaching. Most companies operate through local markets or specific sectors. No company controls more than 2.0% of the marke...

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Business coaching is loosely regulated by private organizations. Most coaches follow the ethics and professional standards set by the Worldwide Association of Business Coache...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Companies rely on skilled labour. Clients expect accredited and talented coaches to run programs, and recognizable names are an extremely effective way to attract business an...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Assets (2018-2023)
  • Liabilities (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Business Coaching industry in Canada in 2026?

The market size of the Business Coaching industry in Canada is $1.3bn in 2026.

How many businesses are there in the Business Coaching industry in Canada in 2025?

There are 3,752 businesses in the Business Coaching industry in Canada, which has grown at a CAGR of 0.5 % between 2020 and 2025.

How may import tariffs affect the Business Coaching industry in Canada?

The Business Coaching industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Business Coaching industry in Canada?

The Business Coaching industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Business Coaching industry in Canada grown or declined over the past 5 years?

The market size of the Business Coaching industry in Canada has been growing at a CAGR of 2.7 % between 2020 and 2025.

What is the forecast growth of the Business Coaching industry in Canada over the next 5 years?

Over the next five years, the Business Coaching industry in Canada is expected to grow.

What does the Business Coaching industry in Canada include?

Conducting professional development programs and Conducting management training programs are part of the Business Coaching industry in Canada.

How competitive is the Business Coaching industry in Canada?

The level of competition is high and increasing in the Business Coaching industry in Canada.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Canada include:

  • Statistics Canada
  • Industry Canada
  • Canadian Business Patterns

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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