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Automobile Wholesaling in Canada - Market Research Report (2015-2030)

Seth Lee Seth Lee New York, United States Last Updated: February 2025 NAICS 41511CA

Revenue

$134.9bn

2025

$134.9bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

24,833

Businesses

1,151

Wages

$X.Xbn

Automobile Wholesaling in Canada industry analysis

High prices have become the signature challenge for the industry, as rising costs for materials like plastics spill over, pressuring companies to strategically price their offerings. Meanwhile, original equipment manufacturers (OEMs) that manufacture and sell cars directly to consumers remain a genuine challenge, prompting the industry to focus on competitive pricing to maintain its market appeal. Notably, the end of the iZEV program, which once provided economic incentives for the market, poses additional challenges, pushing the industry to explore alternative routes to maintain profitability. The iMHZEV program helps fill this void by incentivizing the purchase of medium- and heavy-duty zero-emission trucks, signalling a shift in inventory strategy for wholesalers.

Trends and Insights

  • The future of electric vehicles is uncertain as government support dwindles. The lapse in funding for the iZEV program threatens incentives for EV purchases, prompting the industry to reassess vehicle inventory strategies amid shifting economic dynamics.
  • EV SUVs are boosting the truck segment's popularity. Consumers are responding positively because of the convenience of energy management and driving durability, boosting their market presence.
  • Industry establishments are primarily located near large concentrations of automobile manufacturers. Accordingly, most Canadian establishments are in Ontario and Alberta.
  • Transportation and logistics costs keep the industry fragmented. Even so, larger companies can weather high oil prices.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 5.4 % over the past five years, to reach an estimated $134.9bn in 2025.

Trends and Insights

Higher prices from chemicals and plastics elevate expenses and threaten profit

  • Automobile manufacturing has been evolving, integrating plastic materials like polypropylene and nylon into components such as bumpers and engine covers. This shift towards plastic-heavy vehicles enhances durability and impact resistance. According to the American Chemistry Council, the average weight of plastic in cars increased to 426 pounds by 2023, compared to 388 pounds in 2020, marking a notable shift in automotive material composition.
  • Additional trends and insights available with purchase
Automobile Wholesaling in Canada
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Carbon fibre and aluminum will be the norm sooner rather than later

  • The automotive industry's shift to lighter materials like aluminum and carbon fibre will significantly shape its future. The volume usage of these materials is projected to hit 16.9 million metric tons for aluminum and 400,000 metric tons for carbon fibre by 2030, driven by the quest for more fuel-efficient and eco-friendly vehicles; their costs will push car prices higher. This transition could impact the availability and pricing of vehicles for wholesalers, influencing their inventory decisions and profit.

Biggest companies in the Automobile Wholesaling in Canada

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025

There are no companies that hold a large enough market share in the Automobile Wholesaling in Canada industry for IBISWorld to include in this product.

Products & Services Segmentation

Automobile Wholesaling in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including New cars , New light trucks and SUVs and Used automobiles . New cars is the largest segment of the Automobile Wholesaling in Canada.

Trends and Insights

Costs are driving the car category

  • The sedan, coupe and hatchback vehicles category remains the most popular and largest in Canada because of familiarity with models that suit metropolitan environments. Their compact design is particularly advantageous for city driving.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry offers a diverse selection of new and pre-owned vehicles, such as automobiles and light trucks. Vehicle wholesalers do not offer motor vehicle parts or tires.

What's included in this industry?

Automobile wholesalingLight-duty truck wholesalingSport-utility vehicles wholesalingMini-van wholesaling

Companies

Purchase this report to view all major companies in this industry.

Related Terms

LIGHT TRUCKSHEAVY TRUCKSSPORT UTILITY VEHICLE (SUV)TRANSPLANTS

Industry Code

NAICS 2007

NAICS 415110 - Automobile Wholesaling in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The future of electric vehicles is uncertain as government support dwindles. The lapse in funding for the iZEV program threatens incentives for EV purchases, prompting the in...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

EV SUVs are boosting the truck segment's popularity. Consumers are responding positively because of the convenience of energy management and driving durability, boosting thei...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Industry establishments are primarily located near large concentrations of automobile manufacturers. Accordingly, most Canadian establishments are in Ontario and Alberta.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each province in 2025
  • Number and share of revenue each province accounts for in 2025
  • Number and share of wages each province accounts for in 2025
  • Number and share of employees in each province in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Transportation and logistics costs keep the industry fragmented. Even so, larger companies can weather high oil prices.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry consists of numerous smaller companies rather than being dominated by a single major player. This dispersion makes it challenging for any one wholesaler to gain ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    If the economy is sick, wholesalers catch a cold. Changes in economic conditions cause wholesalers to experience cyclical pressures since consumers will be most likely to pur...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2015-2030) 
    • Assistance historical data and forecast (2015-2030) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Vehicle manufacturers are seeing profit climb because of heightened pricing. The market for premium vehicles has allowed the industry to set higher, competitive prices, boost...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Investment vs. share of economy

    Data tables

    • Liquidity Ratios (2018-2023)
    • Coverage Ratios (2018-2023)
    • Leverage Ratios  (2018-2023)
    • Operating Ratios (2018-2023)
    • Assets (2018-2023)
    • Liabilities (2018-2023)
    • Cash Flow & Debt Service Ratios (2015-2030)
    • Revenue per Employee (2015-2030)
    • Revenue per Enterprise (2015-2030)
    • Employees per Establishment (2015-2030)
    • Employees per Enterprise (2015-2030)
    • Average Wage (2015-2030)
    • Wages/Revenue (2015-2030)
    • Establishments per Enterprise (2015-2030)
    • IVA/Revenue (2015-2030)
    • Imports/Demand (2015-2030)
    • Exports/Revenue (2015-2030)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2015-2030)
    • IVA (2015-2030)
    • Establishments (2015-2030)
    • Enterprises (2015-2030)
    • Employment (2015-2030)
    • Exports (2015-2030)
    • Imports (2015-2030)
    • Wages (2015-2030)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Automobile Wholesaling industry in Canada in 2025?

    The market size of the Automobile Wholesaling industry in Canada is $134.9bn in 2025.

    How many businesses are there in the Automobile Wholesaling in Canada industry in 2025?

    There are 1,151 businesses in the Automobile Wholesaling industry in Canada, which has grown at a CAGR of 1.7 % between 2020 and 2025.

    Has the Automobile Wholesaling industry in Canada grown or declined over the past 5 years?

    The market size of the Automobile Wholesaling industry in Canada has been growing at a CAGR of 5.4 % between 2020 and 2025.

    What is the forecast growth of the Automobile Wholesaling industry in Canada over the next 5 years?

    Over the next five years, the Automobile Wholesaling industry in Canada is expected to grow.

    What does the Automobile Wholesaling in Canada include?

    Automobile wholesaling and Light-duty truck wholesaling are part of the Automobile Wholesaling industry.

    How competitive is the Automobile Wholesaling industry in Canada?

    The level of competition is moderate and steady in the Automobile Wholesaling industry in Canada.

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    Widen your competitive advantage with related industries

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    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in Canada include:

    • Statistics Canada
    • Industry Canada
    • Canadian Business Patterns

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.