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Online Household Furniture Sales in Australia Industry Data and Analysis
Online household furniture retailers have exhibited a turbulent few years, shaped by economic disruptions and rapid shifts in consumer behaviour. Pandemic restrictions sparked a dramatic early uptick in online shopping, as Australians redirected unspent travel budgets to upgrade their homes. During that surge, both indoor and outdoor furniture sold briskly; however, demand quickly overwhelmed supply chains, leading to stock shortages and delivery headaches. In the years since, tougher trading conditions, namely surging inflation and higher interest rates, have put the brakes on this momentum. With cost-of-living pressures mounting, spending on big-ticket, discretionary purchases like furniture dropped sharply, reflected in a pronounced downturn across 2022–23. Meanwhile, weaker residential construction activity compounded challenges for retailers, as fewer new homes meant softer demand for household furnishings. All in all, industry revenue is anticipated to slump at an annualised 0.4% over the five years through 2025-26, to total $1.4 billion, including an uptick of 3.9% in the current year.
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What's included in this industry analysis
IBISWorld's research coverage on the Online Household Furniture Sales industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released February 2026.
About this industry
What's this industry report about?
The Online Household Furniture Sales industry in Australia operates under the ANZSIC industry code OD4176. Industry operators retail household furniture via online platforms. Products include new indoor and outdoor home furniture, like couches, beds, tables and chairs. Goods are typically purchased from domestic and international manufacturers and wholesalers, and then sold online to the public. Industry operators are either pure-play online retailers or the online operations of bricks-and-mortar stores. Related terms covered in the Online Household Furniture Sales industry in Australia include pure-play, bricks-and-mortar and point of sale (pos).
What's included in this industry?
Products and services covered in Online Household Furniture Sales industry in Australia include Lounge and dining room furniture, Other furniture and Bedroom furniture.
What companies are included in this industry?
Companies covered in the Online Household Furniture Sales industry in Australia include Temple & Webster, IKEA and Amart Furniture.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Household Furniture Sales industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Household Furniture Sales industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Household Furniture Sales industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Household Furniture Sales industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Household Furniture Sales industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Household Furniture Sales industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Household Furniture Sales industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Household Furniture Sales industry in Australia.
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Frequently Asked Questions
What is the market size of the Online Household Furniture Sales industry in Australia in 2026?
The market size of the Online Household Furniture Sales industry in Australia is $1.4bn in 2026.
How many businesses are there in the Online Household Furniture Sales industry in Australia in 2026?
There are 730 businesses in the Online Household Furniture Sales industry in Australia, which has grown at a CAGR of 2.3 % between 2021 and 2026.
How may import tariffs affect the Online Household Furniture Sales industry in Australia?
The Online Household Furniture Sales industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Household Furniture Sales industry in Australia?
The Online Household Furniture Sales industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Household Furniture Sales industry in Australia grown or declined over the past 5 years?
The market size of the Online Household Furniture Sales industry in Australia has been declining at a CAGR of 0.4 % between 2021 and 2026.
What is the forecast growth of the Online Household Furniture Sales industry in Australia over the next 5 years?
Over the next five years, the Online Household Furniture Sales industry in Australia is expected to grow.
What are the biggest companies in the Online Household Furniture Sales industry in Australia?
The biggest companies operating in the Online Household Furniture Sales industry in Australia are Temple & Webster, IKEA and Amart Furniture
What does the Online Household Furniture Sales industry in Australia include?
Lounge and dining room furniture and Bedroom furniture are part of the Online Household Furniture Sales industry in Australia.
Which companies have the highest market share in the Online Household Furniture Sales industry in Australia?
The company holding the most market share in the Online Household Furniture Sales industry in Australia is Temple & Webster.
How competitive is the Online Household Furniture Sales industry in Australia?
The level of competition is moderate and increasing in the Online Household Furniture Sales industry in Australia.
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